The New Year keywords presented by Oracle were spread on social platforms, the text changhe exhibition starting from Oracle made a stunning appearance in Tianjin, the 60 micro-novels created for Oracle were assembled and launched, and the online article festival updated with Oracle received hot reviews...
At the beginning of the new year, the "Oracle Promotion Public Welfare Project" has attracted countless fans in a novel form and rich content, making Oracle one of the most "hot" cultural IP at the beginning of 2022.
On January 5th, the National Library of China and the Reading Group jointly held the theme conference of "Oracle Promotion Public Welfare Project", and the two sides will deepen strategic cooperation and jointly promote the dissemination and popularization of traditional Chinese culture represented by Oracle.
Online literature revitalizes traditional culture
As the earliest mature script discovered in China so far, the oracle bone script is the source of Chinese characters and the root of China's excellent traditional culture. As a literary and artistic form in the new era, online literature has attracted many readers around the world with its magnificent imagination, wonderful stories and strong sense of substitution.
On January 1, "Awakening the Ancient Characters of Oracle" was officially launched at the starting point of reading and QQ reading under the reading group. The 60 micro-stories are excerpted from the excellent works of the theme essay campaign of "Everything is tangible, oracle bones can speak", and each micro-story is about 500 words.
The essay campaign attracted more than 2,200 participants, about 70% of whom were post-90s and post-00s creators, and the creation of the younger generation gave Oracle a new interesting story. Among the 2571 essay works, there are both science fiction themes about the frontier future and mythological stories from ancient China, both the historical feelings of the home country and the world, and the realistic themes that reflect the present. In a story that blends modern imagination and historical heritage, every ancient text is endowed with spirituality and temperature.
"Telling the Chinese stories of each era well is the spiritual coordinates of online literature in cultural inheritance", Yang Chen, vice president and editor-in-chief of Reading Group, said that he hopes to use cultural innovation in the digital age to let more outstanding traditional culture enter the context of contemporary young people with new faces.
The reading writer "Walker Yousan" was born in 1992, and his "Dansheng" takes the oracle bone "Dan" as the core, and uses the myth and legend of "Houyi Shooting Sun" to tell the story of the first rise of the sun; the work "Home Mirror" of the post-reading writer "Seeing the Sword of Different Thoughts" starts from the oracle bone "Ruo" and depicts the ancestral and grandchildren of modern society; the "Chinese New Year's Eve Night of the Outpost" created by the reading god writer "Shui Qingzhu" draws inspiration from the oracle "Ji" and depicts the selfless love of border guards guarding the territory. The three writers all said that starting from the beauty of oracle bone writing, the beauty of the story of online literature is created, and the traditional culture represented by ancient characters is becoming the source of inspiration for good stories.
At the same time, the two major platforms of starting point reading and QQ reading also launched the "Oracle Promotion Public Welfare Project" small Easter egg activity. Squid who loves diving, talking elbows, eagles eat chickens, blood red, Xixing, squeak, pure drop dragon, Black Mountain old ghost, I whitedest, far pupil and other 10 reading platinum god writers collectively updated the Easter egg badge with oracle bone in the serial works, attracting many readers to read the punch card. Many young readers said that the form of easter egg medallions has brought oracle bones closer to ordinary people, and the beauty of traditional culture has greatly shocked people, making people more interested in exploring the stories of ancient texts.
"Traditional culture is the root of the imagination of online literature, and online writing also gives back to tradition with fresh vitality", Xu Miaomiao, a professor at the Aesthetic Education Research Center of Capital Normal University, believes that the commonality between oracle bones and online texts lies in the close relationship between words and media, "as the most advanced writing medium in the Shang Dynasty, tortoise shells and animal bones faithfully inherit history; and as the most powerful media today, the Internet effectively serves the public." The two are the epitome of each other's times, the condensation of imagination in the most advanced medium. ”
In contemporary online literature works, there have been many masterpieces that explore the innovative expression of traditional culture, not only emerging a number of important categories such as history, martial arts, immortals, and fantasy, but also innovative attempts to integrate traditional cultural elements such as embroidery, traditional Chinese medicine, tea ceremony, ceramic techniques, and antique restoration into good stories. The "Oracle Promotion Public Welfare Project" will once again expand the creative space of online literature, so that tradition and popularity can be integrated and coexist, and more outstanding works with vitality and cultural appeal will be stimulated.
Dialogue among civilizations across the river of time
At the press conference, the National Library of China and the Reading Group held a dialogue salon on the "Cross-Millennium Intersection of Oracle and Online Literature". Zhao Aixue, head of the Jinshi Group and deputy research librarian of the National Library of China' Ancient Books Library, and "Xiao He 2", a platinum writer of the Reading Group, discussed the flow of words and stories.
Zhao Aixue believes that the collision of ancient characters with online literature more than three thousand years later, and the collision has produced a satisfactory spark, which is gratifying, "We hope that the ancient characters containing the wisdom of the ancestors can go to the public in a vivid and interesting way." The Internet has provided various possibilities for the spread of oracle bone culture, and online literature is one of them. ”
As a representative of online literary writers, "Xiao and 2" also said that the combination of oracle bones and online novels is a collision and exchange between ancient characters and modern literature, "The Chinese civilization described by oracle bones has been passed down to today, and carrying forward the excellent traditional culture represented by oracle bones is an important topic that experts, scholars, literary creators and ordinary people should pay attention to at present." ”
"The Widow and the 2" created a short story "The Beginning of Home" for the "Oracle Promotion Public Welfare Project". This story is inspired by the oracle bone "home", combined with the content of the "four winds" oracle bone, so that the wind and wind gods in the four directions of the east, west, south and north are reproduced in the network text. At the scene of the event, Chen Hongyan, deputy director of the Ancient Books Library of the National Library of China, and Yang Chen, vice president and editor-in-chief of the Reading Group, jointly issued the certificate of "Ancient Character Awakener" to the "Xiao and 2".
Before and after the press conference, the guests also visited the "Oracle + NetWen Trans-Millennium Exhibition" that was being exhibited in the Guotu Jinwan Cultural and Creative Space. With classical culture as the basis and guarantee for the operation of a new creative space, Guotu Jinwan Cultural and Creative Space has innovated the way of public cultural services and realized the deep integration of culture and tourism, cultural undertakings and cultural industries. In the exhibition, countless texts from different eras converge and blend, forming a unique art installation of "Reading and Writing", in which the veins of oracle bones, gold scripts, small seals, lishu, calligraphy, simplified characters, and the flow of words are clearly visible. When the audience watches the exhibition, they can not only feel the beauty of the oracle bone shape at close range, but also scan the code to read the micro-stories created by the online writers for it.
Zhang Jun, deputy director of the National Library of China, said, "I hope that through this activity, we will further expand the dissemination of ancient script culture, promote the creative transformation and innovative development of China's excellent traditional culture, and show the influence, cohesion and appeal of Chinese culture." ”
Jiao Wensheng, deputy secretary of the Party Committee of the Tianjin Municipal State-owned Assets Supervision and Administration Commission, also said, "I hope to take this event as an opportunity to further deepen the cooperation and docking between the urban investment group and even the enterprises of the Tianjin state-owned assets system with the National Library and the Reading Group, strengthen exchanges and communication with all sectors of society, and enrich the cultural life of the citizens with more excellent projects and better services." ”
Nandu reporter Huang Qian