IAUTO
Speed Depth Attitude
Introduction |
2022/01/05
When Chinese brands gradually enter the field of performance cars, who will question the lack of technical strength of Chinese cars?
Reporter 丨 Barolo
Responsible editor 丨 Du Yuxin
Editor 丨Zhu Jinbin
The "Chronicle of History" has clouds, broken and then standing.
For the automotive industry, 2019 is an inflection point, and almost all traditional automakers have invariably smelled the arrival of the industrial revolution. Breaking the rules, not breaking the ground, the Jetta that has gone through thirty years in the Chinese market has also transformed from a car to a brand in this year, trying to break out of the new rules of the game.
Since the establishment of the new brand, Jetta has set a new benchmark for entry-level joint venture products in the Chinese auto market with the attitude of "jumping into the game", insight into the market, intensive cultivation of products, and german rigor and persistence.
In more than two years, jetta has achieved cumulative sales of nearly 370,000 vehicles, becoming the fastest growing brand among new brands in the Chinese market. In 2021, Jetta is from the brand leap, system innovation, sales breakthrough and channel empowerment of the four-in-one overall force, between the classic and the future, between the original intention and inheritance, whether it is product quality, or technical strength, has never disappointed.
As we all know, since entering the Chinese market, jetta's "fuel-saving", "leather" and "durable" product advantages have always been well-known. After becoming an independent sub-brand of FAW-Volkswagen, Jetta has deeply branded the Quality of Ashkenazi on each model, continuously evolved, multi-dimensional attack, and achieved the current market influence.
The fist product Jetta VS7 is the best example.
Between the breaks, the quality is the real chapter
After the independence of the new brand, Jetta successively released the first SUV model VS5 and sedan VA3, and created more eye-catching sales results in their respective segments. With the "opening red" at the product level of the new brand and the continuous heat of the SUV market, Jetta launched the third blockbuster jetta VS7, which focuses on the ashkenazi pedigree and mass quality, and is a representative product of the new jetta brand.
The launch of jetta VS7 is an inflection point for jetta's new brand, and at this point, the first phase of the product matrix has been initially improved, and its products officially cover the price range of 60,000-140,000 levels.
Since its launch to the market, jetta VS7 has its own mission, this fist model from the Volkswagen Group MQB platform, with SAIC Volkswagen Tiguan L and FAW-Volkswagen Tanyue tongzong, in the product design around the preferences of young consumers targeted configuration upgrades and design adjustments, so that pure Ashkenazi quality in the entry-level market "within reach".
Where are the highlights of the Jetta VS7?
One of the advantages is the price-performance ratio.
The starting price of 106,800 yuan greatly reduces the purchase threshold and is attractive to young consumers who buy a car for the first time. Under the premise that 150,000 yuan can be landed, jetta VS7 has a unique cost-effective advantage compared with some joint venture brand models.
From the data point of view, the length, width and height of the jetta VS7 new car are 4624mm, 1841mm and 1644mm, and the wheelbase reaches 2730mm, which is already the level of mainstream mid-size SUVs.
Coupled with the advantages of the Volkswagen MQB platform, the new car also brings us plenty of head and leg space in the interior space, and the trunk space is large enough for a young family of three to travel, whether it is a large piece or a trivial small item, there is enough room to use.
The power advantage is also remarkable.
For many consumers, the power system of the Jetta VS7 is already an "old friend". The new car is equipped with a Volkswagen EA211 1.4T high-power turbocharged engine, which matches Aisin's third-generation AQ250 six-speed manual transmission, with a maximum power of 110kW and a peak torque of 250N·m.
In the name of strength, dialogue with the new generation
Traveling through the past and the future, between classics and innovations, Jetta is not only an "old river" that has been galloping for many years, but also a "new generation" that changes with the trend and actively dialogues with young consumer groups.
Thirty years later, jetta is still "continuing to write" young.
Compared with the stability of the old Jetta, the Jetta VS7 does not give people too much of a dull and old impression in the appearance design, but adds the fashion elements of modern fashion cars. The overall design is led by the Wolfsburg team in Germany, especially the front face, inheriting the Volkswagen family X design language, full of futurism and power, quite a Volkswagen family atmosphere and exquisite design style.
In fact, not only the front face highlights Volkswagen's ascetic style, but also the line design of the side of the Jetta VS7 body continues the design language of the Volkswagen brand. Sharp and concise lines start from the headlights, smooth and natural, diamond-shaped straight waistline - vaguely see the tough style of the former Jetta, but the new design makes people feel the fashion change that the Jetta has made for young consumers.
After gaining a good market reputation, Jetta based on VS7, and launched jetta VS7 panda version, black front version, black front PRO and two-year anniversary custom version, covering more market segments, to provide consumers who pursue personality with a diversified driving experience.
In the era of equal rights in science and technology, keep pace with the times
The quality of the German system and the price of the people are the distinctive labels on the Jetta VS7, and it is worth mentioning that 2020 is a key year for the Jetta to turn around and usher in the era of the new four modernizations. It can be said that it is the technology gene owned by jetta VS7 as a fist product that exerts the momentum of the jetta brand to keep pace with the times and the advantages of "intelligent networking" to the extreme.
The first test drive, I got the top of the Jetta VS7, and the second test drive was the top of the model, both of which just happened to be equipped with a 10-inch central control screen (low and 8-inch screens).
Along the way, the digital large-screen resolution is good, many built-in functions are beyond expectations, and they all follow the design intention of Jetta has always been "starting from practicality", simple, but not simple. For example, the integrated J-CONNECT Internet of Vehicles is very suitable for the use needs of Chinese consumers, navigation, weather, RVC reversing images and other functions are available, and the entire experience process is relatively smooth.
If the price, quality and intelligent experience are comprehensively considered, the Jetta VS7 can truly achieve scientific and technological equality under the advantage of high cost performance, which is difficult to match with competitors at the same price.
At the Hangzhou Yunqi Conference in October 2021, the Jetta brand and Morse Zhilian and Zebra Zhixing held a signing ceremony for the strategic cooperation of intelligent networking. According to the agreement, the Jetta brand will strive to exert its independent research and development capabilities in the field of Internet of Vehicles, and at the same time build the Internet of Vehicles IP with Morse Zhilian as the carrier, introduce AliOS into automotive products through Zebra Zhixing, and at the same time, with the help of Zebra Zhixing's AI technology, comprehensively improve the intelligent networking product strength of Jetta models.
Of course, after many test drives, I also have more thinking about the market and product status of jetta VS7.
Compared with another fist product Jetta VS5, the Jetta VS7, which is known by many as the "king of cost performance of more than 100,000 yuan", did encounter sales bottlenecks during the sales climbing period after listing, and also experienced a short-term downturn in the market segment.
On the other hand, each flower is in its own eyes, and consumers' use of a car is different from aesthetic appeal. After the launch of the Jetta VS7, many consumers also complained that there is still an unsatisfactory hard plastic feeling on the new body, but the Jetta has gradually improved its products in response to these "criticisms" in the past year.
Jetta is also iterating itself.
Take the Jetta VS7 Panda Edition, the central control and four-door door panels have been replaced by soft bag design, the cost performance has been improved, and the wavy and piano painted decorative panels also allow the vehicle interior to bring more surprises to consumers; the Jetta VS7 Black Front Edition has deliberately added details such as threshold welcome trims, interior soft packages and door panel soft bags, bringing a more intimate configuration experience.
As a media worker who has long paid attention to the car market and has test-driven many Jetta models, sometimes I will sigh that after thirty years, the Jetta does not seem to have changed much - the former German quality, mass workmanship and high cost performance are still inherited on each model of the new brand after independence, which is a continuation and a peace of mind.
However, jetta continues to evolve and evolve, shuttling between the future and the classic, it has never disappointed, and it continues to refresh our experience in the wave of the new era.