This morning, some media reported that there was an abnormal situation in the domestic Kindle product line, a large area of Jingdong Kindle's self-operated store was out of stock, or a signal that Amazon's e-book business was going to withdraw from the Chinese market.
Topic #Kindle or exit from the Chinese market #
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The reporter contacted Amazon China
The other party responded:
"We are committed to serving Chinese consumers. Consumers can purchase Kindle devices through third-party online and offline retailers. The high-quality customer service and warranty services provided by Amazon will not change. The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market. ”
It is understood that in October last year, Kindle's official store on Taobao was closed. In the Kindle Jingdong self-operated flagship store, there is currently only one youth version priced at 658 yuan in stock, and the rest of the Kindle Oasis, Kindle paperwhite, etc. are displayed out of stock.
At noon today, the reporter went to Two Offline Stores of Kindle in Xujiahui, Shanghai. Among them, the store located on the third floor of Metro City is in a closed state of renovation, while the store located on the second floor of Bainaohui is operating normally. Store staff say the classic Kindle paperwhite is in small quantities.
△ On January 4, 2022, Kindle's store on the second floor of Shanghai Bainaohui
The Amazon Kindle is an e-reader designed and sold by Amazon. The first-generation Kindle was officially released on November 19, 2007 and entered the Chinese market on June 7, 2013. Since then, Kindle has continued to introduce innovative reading devices and convenient reading services, and in 2020, Kindle launched the Kindle reading function and reading data analysis function.
△ Kindle's store on the third floor of Shanghai Meiluo City is in a closed state of renovation
Amazon China was formerly known as Excellence.com. In 2004, Amazon acquired the Chinese book e-commerce excellence network for about $75 million and entered the Chinese market. In 2007, Excellence.com completed the system docking with Amazon and changed its name to "Excellence Amazon". In 2011, Excellence Amazon officially changed its name to Amazon China.
On April 17, 2019, Amazon announced that its main e-commerce business will withdraw from the Chinese market. In China, only the two business sectors of Kindle e-books and cross-border trade are retained, and all other businesses are withdrawn.
Source: Orient Net
Reporter: Bao Yongting
Editors: Xia Xiaoxia, Bian Yinghao
Reviewer: Qian Chengcan