In China's first sales volume but closed stores, a large area of stock shortages, Kindle embarrassed on the hot search

On January 4, it was reported that Amazon's e-book business or will withdraw from the Chinese market, because some netizens found that Kindle closed Taobao's official flagship store, and at the same time, There was a large-scale shortage of Goods in The Kindle Jingdong's self-operated flagship store. To this end, the related topic "Kindle or exit the Chinese market" once rushed to the top of the Weibo hot search list.

In this regard, Amazon replied to the Nandu reporter: "We are committed to serving Chinese consumers. Consumers can purchase Kindle devices through third-party online and offline retailers. The high-quality customer service and warranty services provided by Amazon will not change. The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market. ”

At present, Kindle's official flagship store on Taobao has closed. Nandu reporter previously browsed the Kindle Jingdong self-operated flagship store and found that its currently on sale is the Kindle Youth Edition, protective cover and power adapter, and other models of Kindle readers show a "no stock" status. Nandu reporter asked customer service about the shortage of goods and withdrawal from the Chinese market, the other side said that the goods are temporarily out of stock, they have not received any news about the withdrawal from the Chinese market.

The main role of kindle is to watch e-books, and the most well-known product is its e-ink screen design, which can maximize the reading experience of paper books and be more eye-friendly. It is understood that the Kindle entered the Chinese market in 2013, has been updated to the tenth generation, and has received high attention on social media as an artifact of the bubble noodles.

Amazon has also launched exclusive readers for Chinese readers on several occasions, such as the Kindle and Migu e-reader in 2017. David Limp, amazon's senior vice president of devices at the time, said that China has become Kindle's largest market in the world and is growing at a double-digit rate every year. Third-party data shows that Kindle once occupied more than 65% of the market share in China.

Although Kindle occupies a leading position in the ink screen e-book reader market, in recent years, many domestic brands such as Palm Reading, Reading Text, JD.com, Dangdang, Wenshi and other domestic brands have also successively launched their own e-book reader products, at the same time, the active users of mobile apps such as iReader, QQ Reading, and Jingdong Reading are higher than those of Kindle App, while ByteDance launched the online novel product Tomato Free Novel in April 2019 and its user scale is also growing rapidly. This has made it difficult for the Kindle's market share to improve significantly.

According to the data compiled by the China Commercial Industry Research Institute, the market size of Kindle from 2014 to 2017 was 3 billion yuan, 3.2 billion yuan, 3.4 billion yuan and 3.7 billion yuan, respectively, with an average annual growth rate of around 7%.

Written by: Nandu reporter Xu Bingqian