A few days ago, some netizens broke the news that the domestic Kindle product line had an abnormal situation, and the Kindle products of the official self-operated store were out of stock in a large area, which was a signal that Amazon's e-book business was going to withdraw from the country. Some media called Amazon customer service on this matter, and the other party responded that it had not received a notice about "Kindle withdrawing from the Chinese market". The customer service of the official self-operated store of Kindle Jingdong said that the shortage of goods in the store is a factory inventory problem, and has not heard that kindle is going to withdraw from the Chinese market.
The Amazon Kindle is an e-reader designed and sold by Amazon Amazon. The first-generation Kindle was released on November 19, 2007, and entered China on June 7, 2013, where users can use the Amazon Kindle over a wireless network to buy, download, and read e-books, newspapers, magazines, blogs, and other electronic media.
In response to the news of "Kindle or withdrawal from the Chinese market", Amazon officials said: We are committed to serving Chinese consumers.
Consumers can purchase Kindle devices through third-party online and offline retailers. The high-quality customer service and warranty services provided by Amazon will not change. The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market.
However, when the Kindle digital supplier customer service replied to the netizen question, it said that the large number of out-of-stock states was because the manufacturer did not have stocks and was temporarily out of stock.
Kindle's response translates as follows:
Committed to serving Chinese consumers, it means that this product is still for sale, you can buy it from the seller, but your store is out of stock or closed. And this step is likely to be a foregone conclusion.
It is reported that the official store of The Kindle on Taobao was closed in October last year. By inquiring about the Kindle Jingdong self-operated flagship store, it can be found that only youth products are in stock in the store, and the rest are in a state of in-stock. However, Kindle products in other stores on the JD platform are still sold normally. At present, on Amazon's official website in China, the full line of Kindle products has shown a state of invoicing, and the official Kindle self-operated stores on the Jingdong platform have also appeared to be out of stock, leaving only a youth version of the e-book reader for sale.
Although the Kindle device may not be very outstanding at the moment, its content is the most synchronized with the physical bookstore among domestic competitors. Most of the popular entities publish books have them, and there are no novel recommendations and ads with strange names, and the functionality is also very pure. Very friendly to people who love to read.
Industry insiders revealed that Amazon may not be issuing new kindle products in China, but the e-book business remains. As for the reason why it can't be done, the high probability is that the market share is eaten too much by WeChat reading. If you exit the Chinese market now, it will be difficult to get it back later. Especially after a number of domestic manufacturers began to launch electric paper books, the Kindle basically had no advantages.
To say that kindle withdrew from the Chinese market, this is not surprising, kindle this kind of thing, good is good, but the market is still small, today we all carry mobile phones, the benefit of kindle is to save electricity, do not hurt the eyes, but users have to bring a device. Some people say that reading books is a better experience, but now the people who specialize in reading books are already a minority.
The biggest problem of foreign companies in the Chinese market operation is that the operating costs are high and the efficiency is low, and in the face of many Chinese companies, constantly updated products, Kindle is somewhat old, the sales volume is not large, the cost is very high, it is better to shrink and reduce their own operating costs. Of course, the product will still be sold and can be operated by a third party, which may be better returned in business.
So if there are really users who are still using Kindle to read books, first seize the time to back up the data and then brush a domestic electric paper book system!