Kindle withdraws from the Chinese market? Amazon: Some models are sold out and can be purchased by third parties

On January 4, some media reported that there was an abnormal situation in the Kindle product line in the Chinese market, a large area of out-of-stock Products in the official self-operated Store Kindle, or a signal that Amazon's e-book business was going to withdraw from China.

Amazon told the surging news: "We are committed to serving Chinese consumers. Consumers can purchase Kindle devices through third-party online and offline retailers. The high-quality customer service and warranty services provided by Amazon will not change. The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market. ”

It is understood that the official Taobao store of the Kindle has been closed, and the Jingdong self-operated flagship store is out of stock in a large area, and only an entry-level Version Ofkindle of 658 yuan and a small number of accessories such as data cables are in stock.

In addition, the surging news also learned from some offline Kindle flagship stores that offline physical stores also have different degrees of shortages. The surging news consulted the kindle's official customer service telephone, and the other party said that it had not received a notice from the Kindle-related business to withdraw from the Chinese market, consumers could use the Kindle normally, and the after-sales service was not affected.

Kindle Jingdong self-operated flagship store customer service said that the out-of-stock goods are only temporarily out of stock, and will be delivered in the later stage.

Public information shows that the Amazon Kindle is an e-reader designed and sold by Amazon. The first-generation Kindle was officially released on November 19, 2007 and entered the Chinese market on June 7, 2013.

In 2004, Amazon acquired the Chinese book e-commerce excellence network for about $75 million and entered the Chinese market. In 2007, Excellence.com completed the system docking with Amazon and changed its name to "Excellence Amazon". In 2011, Excellence Amazon officially changed its name to Amazon China.

On April 17, 2019, Amazon announced that its main e-commerce business will withdraw from the Chinese market. In China, only the two business sectors of Kindle e-books and cross-border trade are retained, and all other businesses are withdrawn.

Source: The Paper, City Times

Editor-in-charge: Yang Rui Internship Editor: Zhao Ping

Editor: Sha LanMei

Final Judge: Qian Hongbing