Windows on ARM market performance is dismal Qualcomm: blame notebook manufacturers pricing is too high

The success of Apple's M1 Mac proves that ARM is also promising in the PC platform, but qualcomm and Microsoft, which is the first step, that is, Windows on ARM, the market response is flat, why is this?

In a recent conversation with Golem, Miguel Nunes, senior director of product management at Qualcomm, bluntly blamed the OEM, that is, the notebook manufacturer, in short, the pricing was too high.

Nunes believes that the pricing of ARM notebooks is in the hands of notebook manufacturers, and the price of this batch of devices such as Snapdragon 8cx notebooks and Intel platforms is the same, but there is a gap in performance.

However, this statement also seems to have attracted criticism, and some people believe that Qualcomm did not help the OEM to reduce the overall cost of ARM notebooks, so that the latter had to set a high price.

There are also views that Apple's M1 Mac is also not cheap, but the word of mouth / sales are both red, which proves that what can finally withstand the test of consumers is not the price but the value, Qualcomm should still reflect on why the ARM Windows experience does not come up.