Huang Yong, Party Secretary and Executive Deputy General Manager of FAW Toyota
Introduction: Hu Shaohang + Huang Yong formed a new (Chinese) combination of FAW Toyota, one good at production management and one good at sales management, and the succession of these two laid the groundwork for Yifeng's keen change in 2021.
As the saying goes, a thousand armies are easy to get and one will be difficult to find.
From a small family to a company, or even a country, the importance of the helmsman trader is self-evident.
As far as the author's automotive circle is concerned, the general environment is turbulent, the uncertainty is intensifying, and the challenges and opportunities brought by industrial change coexist, and the decisive factor of "people" is further amplified!
The probability that the enterprise chooses the right navigator and the helmsman, and the probability of rising against the trend or even flipping against the wind is much greater; on the contrary, if it loses its footing and hates for thousands of years, it will fall into "all disasters" for itself and the enterprise it leads.
For example, on New Year's Day, FAW Toyota, which happily announced the 2021 "report card", was lucky to "choose the right person and be blessed".
Xu Liuping points the general, Hu Shaohang + Huang Yong Yifeng new combination
Looking back at the development of FAW Toyota in the past few years, although it is generally stable and progressive compared with itself, it obviously has not met the expectations of senior executives such as Chairman Xu Liuping of FAW Group.
According to public data, under the combination of Tian Qingjiu and Wang Gang, FAW Toyota's sales in 2017-2020 were 693,000 units, 720,000 units, 738,000 units and 800,000 units, respectively.
On the surface, the scale of sales is also constantly climbing, but Yifeng's growth rate is slowing down, and it is clear from Guangfeng. Needless to say, in the competition with GAC Toyota, Yifeng not only lost its absolute lead in the past, but even showed signs of being overtaken by Guangfeng.
Hu Shaohang, secretary of the party committee and general manager of FAW Toyota Sales Company
What is more fatal is that in the very important dimension of brand "high-end", in the past, it also had the blessing of many high-end product lines such as Land Cruiser, Prado and Crown, and it was also obvious that In terms of momentum, Yifeng also had to significantly suppress Guangfeng.
However, with the intensification of competition in the domestic market, the increasingly stringent policies and regulations on energy conservation and emission reduction, and the various problems within FAW Toyota (such as the corruption of senior executives such as Tian Qingjiu and other serious problems that broke out later)...
Under the internal and external troubles, FAW Toyota's above-mentioned heavy high-end car products have fallen into the embarrassing situation of sluggish sales until they are suspended and delisted. So don't look at the overall sales of FAW Toyota on the books, but the Positioning of the 100,000 yuan level of "entry" car Corolla family, sales accounted for nearly 50%.
The high-end product line has collapsed one after another, relying on the low-end price for volume, and the potential risks of FAW Toyota in the long run cannot be ignored.
It is precisely in the eyes of such problems and crises that FAW Group concentrated on a round of major core personnel structure adjustments for FAW Toyota in 2020:
FAW Toyota's walking artifact Corolla
In April at the beginning of the year, Huang Yong, former director of the Organization and Personnel Department of FAW Group, officially succeeded Wang Gang as party secretary and executive deputy general manager of FAW Toyota. Responsible for personnel and production.
In October, Hu Shaohang, who had previously presided over the brand public relations department of FAW Group, succeeded Tian Qingjiu as party secretary and general manager of FAW Toyota Motor Sales Co., Ltd. Focus on marketing and sales.
At this point, Hu Shaohang + Huang Yong formed a new (Chinese) combination of FAW Toyota, one good at production management and one good at sales management, and the succession of these two has laid the groundwork for Yifeng's keen changes in 2021.