Huang Yong, deputy general manager of FAW Toyota, was promoted from the personnel minister next to the group leader to the second in command

Operator Finance Network Cao Siqi / Wen

A month ago, FAW Toyota launched the launch ceremony of the crown landline at its Tianjin production base, marking the return of the high-end brand Crown. The high-end product line, which had been cold all the way before, finally received attention after nearly a year after Huang Yong, deputy general manager of FAW Toyota, was put in charge.

Huang Yong, the vice president who grew up from the personnel department, has brought great differences to FAW Toyota. Operator finance network is also trying to reveal the secret.

Huang Yong's specific graduation institution is ominous, but according to public information, Huang Yong can hold an important position in FAW Group for more than ten years for a reason. As early as 2011, Huang Yong served as deputy general manager of FAW Bus, a subsidiary of FAW Group, and just a few years later, he was transferred to FAW Group to work in the Publicity Department.

It is worth mentioning that when Xu Liuping, chairman of FAW Group, entered THE FAW Group in 2017, Huang Yong was responsible for the work of the trade union office, the youth league committee office and the United Front Work Department under his command, which seemed to lay the groundwork for Huang Yong to take over as the director of the organization and personnel department of the FAW Group in 2018.

After two years in the group's human resources department, in early April 2020, Huang Yong was "in danger" under the condition that FAW Toyota was suppressed by Guangzhou Toyota, and took over Wang Gang, who was transferred back to the group and formerly FAW Toyota, before his term of office expired, and officially took command.

Huang Yong has served as the number one in many functional departments of FAW Group, and his personal resume basically revolves around personnel management, and he does not have too much experience in sales. According to this, the operator finance network deduced that faw Toyota's change of coach is more to improve the internal organizational structure, improve the overall operational efficiency, and carry out a "slimming" for the enterprise.

Separated from the influence of objective factors in the past one or two years, the market "vitality" of FAW Toyota was also slightly insufficient. FAW Toyota, which focuses on the mid-to-high-end product line, has repeatedly declined in sales after discontinuing a number of high-end models between 2015 and 2020. In the face of severe market situation and internal problems, Huang Yong's task is very arduous.

Judging from the current data, with the improvement of the market environment in April 2020, FAW Toyota's overall sales have indeed increased, and the average monthly sales volume has remained at about 70,000 vehicles, which is also a great increase compared with before 2019. It can be said that Huang Yong's arrival has injected a "cardiotonic agent" into FAW Toyota, the first joint venture in China.

Being able to bravely take over the baton in a relatively severe environment can show that Huang Yong has extraordinary courage, but in the face of the bright future of the industry, the current stage of success cannot be used as the final result, how to highlight the siege and return to the peak when the ownership is close to saturation, still testing the ability of this executive who was born from human resources.