On December 31, 2021, the Jinan City Wave Making Festival, hosted by Sina and exclusively sponsored by Sinotruk VGV, was staged at The Jinan Impression City Yue Cube. The Urban Wave Making Festival is a phenomenon-level IP event with the largest official influence and the largest number of participants on Sina, and the City Wave Making Talk Show is a new IP for urban life marketing. What kind of carnival will the cross-border linkage between Sina and China National Heavy Duty Truck VGV bring to us?
Funny talk, passionate New Year's Eve
Cultural and creative market, Chaoku performing arts, love bean interaction..... Sina and Sinotruk VGV jointly created this New Year's Eve event can be described as full of highlights and rich variety, bringing an unprecedented gameplay experience to the audience. The trendy and fashionable attitude of the cool performance set off a wave-making festival boom, and many programs such as original RAP, street dance, passion electroacoustic and so on were staged in turn, and the wonderful artistic performances ignited the enthusiasm of the audience. The official account of Sina Weibo broadcast the whole process live, inviting online and offline audiences to party together and witness the excitement.
The holding of the final of the city wave talk show made the scene feel the verbal battle from the talk show players, the "tit-for-tat confrontation" between the words won a burst of applause, and the strong help of the talk show players and well-known judges in the industry brought a hot trend boom, and the event instantly became the biggest focus of the whole city. At the scene, the leaders of Sinotruk VGV were also invited to present awards to the winners, share the acceptance speech, and promote the first pickup truck of Sinotruk VGV.
The cross-border alliance between Sinotruk VGV and Sina conveyed the beautiful vision of Sinotruk VGV to the audience to "become a world-class light vehicle brand" through the combination of online and offline, and increased the exposure of Sinotruk's first pickup truck, paving the way for its next listing.
Sinotruk VGV, unlocking a new driving experience
During the event, Hu Hao, director of the brand publicity department of Sinotruk VGV light vehicles, shared his feelings on the cross-border activity, and at the same time interpreted the highlights of the upcoming first pickup truck of Sinotruk VGV.
As a full-scene passenger life pickup truck positioned for fun, the first pickup truck of Sinotruk VGV can not only take into account the loading, but also meet the many requirements of car owners for comfort, aesthetics and practicality, bringing a new driving experience to car owners. From the perspective of design, the first pickup truck of Sinotruk VGV adopts a high-end passenger car body structure, which increases the sense of line of the model and brings a good viewing angle. Paired with 18-inch sport wheels, Sinotruk VGV's first pickup truck has a high-level ride and driving comfort compared to other pickups.
Sinotruk VGV's first pickup truck also has a spacious, flexible cockpit and cargo box design, suitable for multi-scene magic storage space, coupled with the efficient power combination of 2.0TGDI+8AT, whether it is traveling with pets, camping and fishing, or urban transportation, moving and pulling goods, Sinotruk VGV's first pickup truck fully meets the needs of families in the new era.
Novel form, rich content, many highlights, as well as the surprise appearance of The first pickup truck of China National Heavy Duty Truck, the Jinan City Wave Festival has attracted a large number of audiences. At the same time, it also conveys the brand spirit of Sinotruk VGV continuous innovation, continuous breakthrough and positive courage!