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Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

On April 11, 2022, the Force Awakening 2022 Meta Universe Summit hosted by Sina VR officially lifted the curtain.

As we all know, at the moment when the epidemic is raging, many offline collective activities have been seriously affected, and Sina VR has taken the lead in launching a pure online virtual conference based on the concept of meta-universe and based on digitalization in this context, and this meta-universe summit is also following the 2021 Meta-Universe Awakening · After the XR Industry Awards, we held an online event in the form of a meta-universe for the second time.

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

In order to bring a better user experience to the participants, we have a technical support side VS · With the help of Work, the conference has been comprehensively upgraded, mainly covering the conference agenda, exhibition venues, single customization, participation benefits and industry white papers.

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

At the meeting, Chen Xing, General Manager of Sina VR, Qin Chao, Head of AI, Ma Tianyi, Analyst of Minsheng Securities Meta-Universe, Commercial Director of Kuaishou, Business Director of Panorama Video Project, Jiang Yi, Head of Product Design of Lingyi Zhizhuo XR Center, Li Yan, Founder & CEO of Parallel Cloud (Cloud XR), Ji Zhihui, Founder & CEO of Shiyou Technology, Huang Jianwei, CEO of Smell Kingdom, Du Hongchao, Founder of Yuantuo Society, Zhai Xiaofei, Editor-in-Chief of Sina VR, and other guests made wonderful speeches.

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

Huang Jianwei, CEO of Odor Kingdom, shared the application of odor technology in the metaverse, Huang Jianwei talked about key technologies such as odor storage, odor processing, and odor transmission, and gave an example of the wide application of origin in C-end scenarios.

Huang Jianwei believes that odor technology is currently a big gap in the metaverse field, and whether there is odor determines whether the metaverse is real enough, which is a key factor in whether people can have enough immersion. The following is the full text of the text version of Huang Jianwei's speech:

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

2022 is the year of the odor meta-universe, and we have accumulated some technology through several years of efforts.

Smell Kingdom is mainly a company engaged in the research and development of digital odor and digital smell. Some of our previous scenes were in the cinema, so that the audience could smell various smells such as shooting, gunpowder and so on when watching the movie.

So today, I will apply this technology to more C-end, home-side fields. Then to do the digitization of odor, we must first solve some basic difficult problems of odor, we mainly aim at the storage of odor, the processing of odor and the transmission of odor.

Key technologies

Then the first thing is the storage of smells. In fact, a single odor is relatively easy to store, but the smell is also naturally easy to string taste, easy to interfere with each other, so when multiple odors are transmitted in a device, they will encounter a lot of odor-specific problems.

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

The second is the direction control of the odor. The traditional hotel industry incense spraying is a large range, and then the odor molecules do irregular movement in the air, then the way we use today, can make the soda molecules do a specified direction, a specified number of transmission.

Of course, there is also the accuracy of the transmission, in order to ensure the high-precision reduction of some of the formulas of the odor, we also use this very miniature micro-flow, micro-pump control technology, and we have also developed a patented valve.

If you can solve the problem of odor is not confused, the equipment is not polluted, the odor is quickly switched, and there is a huge odor database, these conditions will be met to complete some basic work for the odor metaverse and odor digitization.

To this day, we have basically been able to achieve that smell and odor are not confused with each other, the device does not produce pollution after repeated use, and the odor switching is very fast, and the transition between the previous second and the next is natural.

These have also finally allowed us to accumulate a lot of odor varieties over the years, all of which are independently owned by ourselves. What about these smells, which can provide a strong basis for our next user's quick invocation.

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

This is one of our patented technologies, which is off odor storage, using a porous structure to do the adsorption of that odor solvent. This porous structure can convert the odor under the traditional liquid state into a relatively solid state, and it can achieve a small volume and a large amount of adsorption in the case of enough air, which can make our odor relatively uniform and stable in the entire release process.

This porous structure is to solve the problem of whether odor and odor are mutually exclusive, and the relationship between odor and material resistance ratio, which we have our own patents.

Enter the odor metaverse

After solving these technical problems, let's see what kind of changes will be brought to our daily lives through odor digitization.

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

Our most direct understanding is that smell is actually an effective signal stimulus, our research results with the British side are that when the smell switches stimuli with each other, it can effectively improve the reaction speed of people, especially in this link of driving, the mutual switching and stimulation of multiple odors can improve safe driving.

So we will have some applications for safe driving this year, we are talking about odors to stimulate and feedback people, it can not only improve your reaction speed, but also can calm your emotions, there is a role that allows you to enter a certain kind of memory.

Yuanli Awakening | Smell Kingdom Huang Jianwei Speech Review: Smell is the key to the immersion of the meta-universe

We know that many times we will accidentally smell the smell of the first love girlfriend, which is actually the principle that the smell directly transfers the deep memory of the sense of smell. The person actually has a period of rapid evolution in the dream, during which if we set up a good script, we can affect some of the content of our dream.

You can simply understand it as "Inception", which allows us to dream our minds at night through smells, so this will also be a very interesting topic. Of course, smell can also help us do more emotionally stable functions, not only in the car, not only in the sleep scene, we and the meditation environment are now doing a deep combination.

One of the cooperative companies tested the efficiency of quickly entering the settled state through EEG in different airflow environments, and we also did some joint demo demos, and found that under the entry of smell, people will enter the concentration state expected by meditation faster, which can quickly help you adjust your emotions and adjust the floating of your brain waves.

Of course, the last thing we want to talk about is that in the metaverse without smell, everyone can still distinguish its authenticity. Today's virtual world can be more and more image quality, sound more and more realistic, but the smell is still a big gap, whether there is a smell determines whether the metaverse is real enough, which is a key factor in whether people can have enough immersion.

Thank you.

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