Recently, Zhang Feng, partner and senior vice president of Xiaomi Group, announced that the sales volume of Xiaomi air conditioners will exceed 2 million sets in 2021. The data statistics period is from January 1 to December 31, 2021.
Lu Weibing, partner of Xiaomi Group and president of China and International Department, added: "Xiaomi fresh air conditioner sales in 2021 remain leading! ”
In May last year, on the first day of the first sale of Mijia fresh air conditioners in Jingdong home appliances, it won the good results of the day's air conditioning category single product browsing and transaction "double material first", and more than 4,000 units were directly sold out, driving the sales of Xiaomi air conditioners to increase by 15 times month-on-day.
Mijia fresh air conditioner adopts Xiaomi's new generation of double hybrid fresh air system, self-developed centrifugal turbocharging technology, which deeply purifies the indoor and outdoor air, and then releases fresh air through secondary boosting.
Combined with Xiaomi's self-developed fresh air system technology, users can achieve a large fresh air volume of 40m3/h without re-opening the hole, efficiently dilute harmful gases in the room, let the air circulate quickly, and solve the problem of no ventilation in the closed air-conditioned room with real-time clean oxygenated air.
At the same time, the high-grade HEPA filter element is combined with 4 layers of deep purification, which can effectively antibacterial and antiviral, and keep the indoor air fresh.
Industry insiders said that in view of the consumption pain points such as "the air-conditioned room has been stuck for a long time", "the sand and dust day can not open the window for ventilation", "the air conditioner has been blown for a long time and the skin is dry", it should rely on the functional advantages of air conditioning, purification and fresh air to become a "representative work" in the fresh air conditioning category, and promote the accelerated popularization of healthy air conditioning in the consumer market.
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