At the end of 2021, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, summed up Chery's achievements in this year in 7 phrases in his New Year's speech - creating history, strengthening faith, seeking management, promoting synergy, winning cooperation, casting brands, and rejuvenating the world.
In the past year, Chery Holdings has reached new highs in sales and revenue, and has maintained the first place in China's brand passenger car exports for 19 consecutive years. At the same time, in the "deep water area" of industry change, Chery's open cooperation and cross-border interaction with technology companies have accelerated its own industrial innovation and transformation and upgrading.
In 2022, the severe epidemic and economic situation are still shrouded in the world, and the trend of major changes in the industry is more obvious, which also poses greater challenges to the upward development of independent brands.
Customer value, new energy and intelligent networking, enterprise mechanism and corporate culture are the four modules that Chery seeks to upgrade in 2022.
Only by forging ahead can we hope to sail into the sea and the sky. In the new year, I hope that Chery's series of changes will help it achieve the goal of "ensuring 1.5 million units and striving for 2 million units".
The following is the original text of Yin Tongyue's 2022 New Year's message:
All Chery people:
The wheel of time has turned to a new origin and started a new journey. On the occasion of retiring the old and welcoming the new, on behalf of the company's party committee and board of directors, I would like to express my most heartfelt thanks to the 57,000 employees who have worked hard around the world and on all fronts in the past year, express my deep respect to all the families who silently support us, send sincere wishes to global partners and friends from all walks of life, and wish everyone a happy new year!
The past year, the 100th anniversary of the founding of the Communist Party of China and the beginning of the 14th Five-Year Plan, is undergoing significant changes in the automobile industry. This year, the "new crown pneumonia" epidemic is still raging around the world, and the "chip shortage" and "labor shortage" are extremely troubled by the development of the automotive industry; this year, the rapid development of new energy and the deep transformation of the software-defined automobile industry are particularly obvious.
In the face of the severe economic situation at home and abroad and the complex industry situation, all Chery people face difficulties, carry forward the "small grass house" spirit of Chery people who are not afraid of difficulties and never give up, insist on using limited resources, create unlimited dreams, complete the annual business goals, and hand in a satisfactory answer sheet for 2021.
The past year has been a year of "making history". The Group's annual sales revenue was nearly 150 billion yuan, and its sales volume hit a record high, maintaining the first place in the export of Chinese brand passenger cars for 19 consecutive years. By the end of 2021, the group's automobile users will exceed 10 million.
The past year has been a year of "strong faith". On the occasion of the 100th anniversary of the founding of the party, the party committee of the company attaches great importance to party building, organizes all party members to "study party history, strengthen faith, and follow the party", conscientiously study and implement the spirit of General Secretary Xi Jinping's important speech "July 1st" and the spirit of the Sixth Plenary Session of the 19th Central Committee of the Party, and strengthen Chery's original intention of serving the country. We have carried out a series of theme activities for the centenary of the founding of the party, sang the red song contest, and participated in the theme exhibition of the centenary of the founding of the party... Promote high-quality business development with high-quality party building.
The past year has been a year of "seeking business". In the face of the global shortage of chips, the price increase of bulk materials and many other unfavorable factors, we firmly reform and innovation, the implementation of independent management, to promote the formation of "high goals, high incentives, high pressure, high elimination" business atmosphere, the company up and down the same heart, force out a hole, burst out of a strong combat effectiveness, to create Chery Tiggo 8, Xingtu Lanyue, Jietu X70, new energy ants, QQ ice cream, Kaiyi Xuanjie Pro and a number of users love the star products. Through the construction of a low-carbon, green and intelligent modern "super factory", we will accelerate the construction of the industrial Internet platform, empower the upstream and downstream ecology of the industrial chain, and accelerate the transformation of the industry.
The past year has been a year of "promoting synergy". We focus on the automotive industry chain to play the synergistic advantages of the Group's "Aircraft Carrier Battle Group". The auto parts business has established the goal of "100 billion output value", accelerated the layout of the "new four modernizations", and improved investment efficiency. The auto finance business promotes the construction of a user life cycle service ecosystem, the loan scale continues to increase, and the retail penetration rate ranks first in the industry. The modern service industry has built three ecosystems of vehicles, things and recycling around the whole life cycle of automobiles, and new retail, aftermarket and circular economy have achieved business synergy. The intelligent business is laid out around the "four vertical, three horizontal and one center", which realizes the double landing of products and industries, and lays a solid foundation for the group's intelligent breakthrough.
The past year has been a year of "winning cooperation". We have strengthened open cooperation and established "cross-border alliances" with Haier, JD.com, iFLYTEK and other enterprises to jointly explore the new format of "Internet of Things + Automobile". We promote industrial innovation, work with Huawei, Alibaba, Tencent, Horizon and other enterprises to accelerate the pace of industrial upgrading. We have broadened school-enterprise cooperation, mutually empowered outstanding universities such as the University of Science and Technology of China and the University of Technology, and jointly built the State Key Laboratory of High-end Digital Engineering and Intelligent Interconnection Technology, promoted the integration of production, education and research, and built a strong support for technological leadership.
The past year has been a year of "brand casting". We adhere to the dream of building a "world-class brand", focus on customer value, promote quality upgrading, unswervingly learn from the "double T" enterprises, carry out the "devil" problem research, and achieve significant improvement in system quality, product quality and service quality level. This year, we also won a number of important honors: the powertrain for the ninth time won the title of "China Heart" Top Ten Engines, the company ranked 21st in the "National Enterprise Science and Technology Innovation Top 500", won the highest gold award of the International ICQCC Conference for five consecutive times, the external customer satisfaction industry ranking has made great progress, IQS and CSI ranked among the top independent brands, SSI progressed 20, and won the China Quality technology progress award...
The past year has been a year of "xing internationalization". "No internal instability, no external and no strength" is Chery's long-term adherence to the strategy. We innovate the management model, focus on creating a "win-win", "empowerment", "entrepreneurial", "lean", "responsible" and "learning" overseas market management system, the internationalization strategy has shown results, not only the annual export volume has made a historic breakthrough, but also refreshed the new record of Chinese brand passenger cars "sailing to the sea", and realized the high-quality development pattern of mutual promotion between the domestic and international markets.
Looking back, I know that the process is difficult. Summarizing the results is to affirm everyone's efforts, but also to ignite the ambition and morale, turn around and enter the next round of hard work. In 2022, the severe epidemic and economic situation are still shrouded in the world, and the trend of major changes in the industry is more obvious, which poses greater challenges to our upward development. With the arrival of 2022, we have come to a more competitive industry watershed, change the "deep water area", and strive to move forward to have the hope of sailing into the sea and the sky.
Brands that do not have outstanding customer value will eventually be abandoned by the times. In 2022, we will seize the core values of the brand, break through the traditional mode of thinking, and go all out to create unique customer value. We must continue to deeply understand the needs of customers, impress them, make them happy, excited, excited, so that they are proud and proud of joining the Chery family; we must also continue to extend the boundaries of customer service, proactively invite customers to participate in the specific work of product definition and product co-creation, and let the "lighthouse" of the Chery brand shine.
New energy and intelligent networking are unstoppable. In 2022, we must seize the commanding heights of new business and new technologies, quickly promote the business transformation of new tracks such as new energy, intelligent networking, and automatic driving, and strive to achieve the "double carbon" timetable in advance. Focus on resources, around the "three electricity", "chip", "software" and other fields to create the strongest label of "technology Chery".
Mechanism is the fundamental guarantee for achieving sustainable development of enterprises. In 2022, we must deepen the mechanism and organizational change, the front desk should be infinitely close to the customer and pull the back office, and the back office should become a liquid organization to support the front desk to win the battle. It is necessary to firmly promote the operation mechanism of the independent business body, that is, to divide the small business unit, the small accounting unit, and the small incentive unit, form the awareness that "everyone is market-oriented, everyone is the operator", and stimulate the new vitality of all employees.
Culture is the spiritual bond that unites all Chery people to unite and struggle together. In 2022, we will continue to carry forward chery's "small grass house" spirit and "innovation and entrepreneurship" culture, and also promote the concept of "customer-centric, strivers-oriented", create value for users, win-win with partners, make employees feel happy, and realize the industry to serve the country.
"The road must be cleared of many obstacles, and the hearts of the people must be carried out on an expedition." In 2022, I hope to plug in the wings of "user thinking" and "Internet thinking" with all Chery people, not afraid of the difficulties of the times, overcome difficulties, and have the ambition of Kunpeng in mind, jointly spell out a new world of Chery, achieve the goal of "ensuring 1.5 million units, striving for 2 million units", and greet the victory of the party's "20th National Congress" with excellent results!
It's the New Year again, and the scenery is just right. May the bells of the New Year bring a better tomorrow to Chery, and may the dawn of the New Year bring health, happiness and smoothness to all Chery people.
Secretary of the Party Committee and Chairman of Chery Holding Group
![Chery takes over Southeast Auto? Yin Tongyue is a good move to ascend to the heavens[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)