Friends who have been to Japan know that K-CAR with a displacement of 0.6L can be seen everywhere in the streets and alleys, which is more common than the domestic god car Wuling Hongguang. How high is the proportion of K-CARS in Japan? Its ownership ratio is as high as 37.9%, because this kind of car displacement is very small and fuel-efficient, the size is not large and convenient for parking, K-CAR is so suitable for urban driving, why does China not encourage the development of K-CAR?
What is k-car?
Many people say that the domestic van is not the K-CAR of Japan? This statement is not rigorous, K-CAR has strict requirements for displacement and size. The first is the displacement, K-CAR's displacement is generally not more than 0.66L, divided into self-priming and turbocharging two, most of which match the CVT gearbox. The domestic van displacement is basically twice that of K-CAR. The second is the size, K-CAR length, width and height are not more than 3400mm, 1480mm, 2000mm, and the size of the domestic van is obviously larger than the K-CAR. And the K-CAR does not exceed 4 seats, while vans generally reach 7. Finally, there is the load capacity, because the K-CAR has a small displacement, and its load capacity does not exceed 350KG. Basic can only be applied to commuting to and from work.
Advantages and disadvantages of the K-car model
Due to various limitations, the advantages and disadvantages of K-CAR are also very obvious.
The advantage is that its small size can be very convenient to park through densely populated Japan, but although its size is small, the square shape, and the design of the four seats can be reclined, making its space utilization is very high, the internal seating space is not bad, and a very flat interior space can be formed after the seat is reclined.
Although it is a transportation artifact, K-CAR inevitably has some problems.
1. Poor comfort. K-CAR is only suitable as a daily transportation, it is difficult to bring you more in comfort, the engine compartment is very short, the engine is very close to the crew compartment, the noise at high speed is very obvious, the center of gravity is high, the suspension is soft, and it is flickering when it is opened.
2, poor power. Although the size is small, K-CAR only has a displacement of 0.66L after all, so the zero hundred acceleration of K-CAR is basically about 15 seconds, which is slower than the light of Wuling, and basically belongs to the level of the bottom of the domestic family car.
3, K-CAR also lies in the safety, because it does not take the design of the traditional sedan, the engine compartment is very short, the depth of the trunk is also very small, it is difficult to provide enough collapse area, once an accident occurs, it directly threatens the safety of the occupants.
Why is the K-car not suitable for China?
K-CAR can rise in Japan, in addition to being more adapted to Japan's narrow streets, policy incentives are also very important, in Japan, in addition to K-CAR, the purchase of other vehicles must have a private parking space certificate to be licensed, whether it is bought or rented, and K-CAR's heavy taxes and daily car costs are far lower than other vehicles.
There was a time when some domestic car companies also borrowed the design of K-CAR, like Suzuki's Big Dipper and the Great Wall's cool bear, now sales are dismal, on the verge of delisting, why Japan's hot-selling K-CAR, but in the country is not satisfied?
First of all, because China is a vast country, buying a car must take into account the needs of the far door, most of the Chinese families are three generations together, and most of the families, there is only one car at home, so the space and functionality of the car have high requirements, K-CAR from the practical point of view is not in line with the needs of Chinese consumers.
Secondly, there is no domestic encouragement policy for small cars like Japan, which makes it an appeal for many families to buy a larger and more practical car under the premise that many families have only one car, especially in cities with limited license plates and limited numbers.
Finally, it is related to the psychology of domestic consumers to buy a car, many domestic consumers buy a car, basically this process:
1, look at the brand, German car, advanced, and have to be a sedan, hatchback is what car, SUV is also good, anyway looks to be atmospheric.
2, then sit in to see the space, a few punches and a few fingers than the back row, open to see if the trunk space can be loaded.
3, then look at the configuration, three pieces of leather seats, panoramic sunroof, automatic air conditioning, one can not be less, otherwise the sister-in-law sits up uncomfortable.
4, ask again the motivation, although I don't understand much, but I believe in displacement determinism, and the displacement power must be good.
5, finally remembered to see the safety, so knock on the steel plate, listen to the sound of closing the door, hey, this car is strong, safe.
6, ask the price, talk about the discount, see if you can let the 4S store send some more gifts, swipe the card to deal.
The process of buying a car for many Chinese people is exactly the same as the above, and K-CAR is afraid that it has been given a PASS by the Chinese people at the first level.
All in all, K-CAR as a very special model, is a pure urban mobility vehicle, and the Chinese people's requirements for cars are comprehensive, in the world is also the highest, this is difficult to change in the short term, in this case, how can K-car sell well in China?