Recently, there are rumors that the Volkswagen Group is discussing whether to return to the "Beetle" model, and also said: "If China has a demand for the Beetle, then Volkswagen will launch a customized version of the Beetle model for China." It is understood that with the continuous advancement of the pure electrification process, Volkswagen has planned to resume the production of classic Beetle models in the form of "pure electricity". The Great Wall Group's Euler Good Cat model and the growing Chinese market have also seen business opportunities for Volkswagen Group executives.
Volkswagen Beetle
Great Wall Euler good cat
Great Wall Motor's Euler Good Cat adopts a retro appearance style, and its market positioning and "national tide" attributes that highly coincide with the Beetle also make it deeply loved by young consumers. Considering the price of the models created by the Volkswagen pure electric MQB platform today, even if the Beetle model resumes production, the price will be higher than that of the ENTRY model ID.3 of the ID family (the guidance price is 159,800-17.38 million yuan). It will be much higher than Euler's good cat (guidance price 10.39-14.39 million yuan). This means that even if the Beetle resumes production and enters the country, its price and positioning need to be carefully considered.