In 2021, the penetration rate of new energy passenger cars rose from 5% at the beginning of the year to 19.5% in November, and new energy vehicles have become a consumer trend in the Chinese market, and sales growth has surpassed that of fuel vehicles. On December 31, Luo Zhenyu's 2022 "Friends of Time" New Year's Eve speech was held in Chengdu. In the speech, Luo Zhenyu created a "record" with Lantu Automobile and Lantu users: more than 1700 Lantu FREE user names appeared on the world's largest speech screen... Be a friend of time, be a friend of the user. At the same time, the rapid development of the electric vehicle track has also triggered Luo Zhenyu's thinking: in the face of a white-hot competitive track, a new brand, how can users accept?
Changes in the national team
According to the data, Lantu is a high-end intelligent electric vehicle technology company, which was established in 2018. As China's "new strength in car manufacturing", Lantu fully integrates Dongfeng's more than 50 years of car-making technology and superior resources, and is committed to becoming "China's high-end electric vehicle leader".
In 2021, Lantu Automobile completed the listing and delivery of the first model, Lantu FREE, leading the Chinese brand upward with the "300,000-level SUV benchmark". In November, the second model of Lantu Automobile, Lantu Dreamer, was released, positioning itself as the "world's first large-scale luxury electric MPV", which received great attention from the outside world.
It is reported that Lantu Automobile adopts a fully direct operation and digital communication mode, and will establish 64 direct sales and service channels across the country in 2021, covering 24 core cities.
"Lantu's choice is to tear down the wall in the mind, restore the business logic to the social panorama, and manage the user relationship into a real relationship between people and people, and the highest state of this relationship is not that I am satisfied with your service, but that I am proud of this relationship." Luo Zhenyu said, "In addition to understanding cars, Lan Tu also understands that this is an era when people are more important than commodities. The way the national team does things is also changing, and what I didn't expect was that the central enterprises could still do this. ”
Lu Fang, CEO of Lantu Automobile, said, "As a user-oriented technology enterprise, Lantu Automobile has co-created and shared with users since its inception, providing a beautiful intelligent electric travel experience through innovative technologies and unique product services. In 2022, Lantu will maintain the original intention of continuous evolution, and continue to provide users with warm, comfortable and surprising products and services. ”
"New strength of car manufacturing" leads the brand upwards
As China's "new strength in car manufacturing", Lantu builds an innovative business model with users as the center. In order to solve the anxiety of electric vehicle users about mileage and energy replenishment, Lantu Automobile independently developed ESSA native intelligent electric architecture, which is the only electric brand in the industry that chooses to use the extended range and pure electric dual power layout. The first mass-produced car, the Lantu FREE, is positioned as a "performance-level intelligent electric SUV" with an acceleration of only 4.5 seconds per hour from zero to 100 kilometers per hour.
In terms of technology research and development, Lantu FREE created two major body technologies in the world, won the "2020 China Body Conference Special Medal of Honor", representing Chinese brand cars to fill a number of gaps in the industry; Lantu pioneered amber, mica two major battery system technologies, Lantu FREE pure electric version and extended range version passed the world's first wading bottom collision public test, and obtained the test certification of "no smoke, no fire, no explosion, no water" by the authoritative institution of China Automobile Center.
In terms of services, Lantu Automobile pioneered the direct operation mode and digital experience of central enterprises, providing users with a car purchase experience with seamless links between online and offline and a digital interactive experience that directly reaches users. Lantu Auto APP and Mini Program registered users more than 1 million people.
It is expected that in 2022, Lantu Space will increase to 105 covering 48 cities, delivery service centers will increase to 40 to cover 40 cities, and officially authorized sheet metal spray centers will cover 51 cities.
Not only continues to exert efforts in channel layout, But Also Lantu Automobile has rapidly opened up new product markets. On November 19, 2021, Lantu's second model "Lantu Dreamer" was officially unveiled at the Guangzhou Auto Show. Lantu Dreamer is positioned as "the world's first large-scale luxury electric MPV", based on ESSA's native intelligent electric architecture, and is currently the only MPV in the industry that chooses a dual-power layout. In order to meet the needs of users to pick up the car as soon as possible, Lantu Automobile is looking for production resources worldwide. With the significant increase in production capacity in December, Landu Automobile will shorten the pick-up cycle to one month.
Lantu Automobile said that it will rely on the strength background of the "national team" and world-class supply chain partners to continue to provide users with unique electric products and services and lead the Chinese brand upwards. It is reported that from 2021 to 2022, Lantu Automobile will form a three-category matrix across SUVs, MPVs and cars, put at least one new car on the market every year, and continuously expand the product lineup of high-end electric vehicle brands.
Responsible Editor: Li Yan'an Editor-in-Chief: Yu Jianping
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