Time flies, and in the blink of an eye, we have come to the last day of 2021, in this year, we have experienced too many ups and downs, and we have also gained too much and grown. On this day of resignation and new welcome, we still have to say a word - Happy New Year's Day!
Recently, with the release and official announcement of the first batch of Qualcomm Snapdragon 8 platform models, coupled with the promotion of New Year's Day and Spring Festival, the mobile phone market, which has been silent for a period of time after Double Eleven, has become lively again.
Compared with the downturn in 2020, the mobile phone market in 2021 can be said to be a year of full recovery. According to the "November 2021 Domestic Mobile Phone Market Operation Analysis Report" released by the China Communications Research Institute, domestic mobile phone shipments reached 35.3 million units in November alone, an increase of 19.2% compared with the same period last year.
In addition, as of the end of November, the overall shipments of mobile phones in the domestic market totaled 317 million units, an increase of 12.8% year-on-year; for comparison, the total shipments from January to December 2020 were only 308 million units, down 20.8% from the data in 2019.
You know, the global epidemic has not been completely solved, coupled with the lack of core in the first half of this year, the entire industry fell into the dilemma of lack of cores, and the lack of not only processors, including screen driver ICs, image sensor CMOS and other chips are difficult to find. Even in such a big environment, China's mobile phone market still ushered in a contrarian growth, which is inseparable from the joint efforts of mobile phone manufacturers, supply chains and channel providers.
Of course, the most affected is definitely Huawei, this year has to focus on the Main Energy on Hongmeng OS, after several twists and turns released P50 series models, has always been a hard to find state. Fortunately, the cooperation with Qualcomm has been on the right track, and the aircraft equipped with the Snapdragon 888 platform has alleviated some supply pressure and restarted.
After the complete division of the former sub-brand glory, the first half of this year was also extremely difficult. The good news is that the subsequent Honor Magic 3 series and Honor 50 series performed well, allowing Honor to regain its share and re-enter the top three domestic sales in the third quarter, achieving substantial growth.
In July this year, there is another historic moment for domestic mobile phone brands, that is, Xiaomi's sales in the world surpassed Apple for the first time and became the second in the world. Although it was surpassed after the launch of the iPhone 13 series, it was also an event that was enough to write into a milestone.
The big and small things in the mobile phone circle are far more than these: OnePlus has returned to the OPPO family, vivo has been the champion of domestic market sales for many consecutive months, Nut Mobile Announced that it is mainly focusing on smart hardware (that is, it is not a mobile phone), and Coolpad, which was once one of the "Chinese Cool Union", has re-launched new products...
In the end, these big moves of manufacturers are always for the purpose of selling goods, and for consumers, it is ultimately necessary to buy a mobile phone that is really suitable for themselves. On the last day of 2021, we carefully selected 10 products from the models we have evaluated this year, so that everyone can "close their eyes and buy".
TOP 1: iPhone 13 Series
Reference price: 5999 yuan (128GB)
Recommended reason: Adapt to a variety of user needs
In addition to the routine processor upgrade, this year's iPhone 13 series has also comprehensively improved the image strength, adapted to the sensor displacement optical image stabilization function, and brought new gameplay such as photography style and movie mode. As Apple's annual flagship, it has "occupied" the sales champion of the e-commerce platform for a long time after listing, achieving a win-win situation in market sales and user reputation.
After further subdividing the product line, the iPhone 13 series can also meet the different needs of consumers: the iPhone 13 mini, which comprehensively improves the battery life, also eliminates the last shortcomings, so that the small screen party no longer has regrets; the iPhone 13 is suitable for most users, is a product that can be "closed eyes to buy"; the iPhone 13 Pro/Pro Max is oriented to professional users, with the ultimate experience in screen adaptive refresh, image capabilities and so on.
And the iPhone 13 series has lowered the starting price while increasing the memory capacity, so that more consumers can enter the Apple ecosystem and find their own satisfactory mobile phones.
TOP 2: Xiaomi Mi 11 Ultra
Reference price: 5499 yuan (8GB + 256GB)
Recommended reason: The strength of the three main cameras is strong
Although the Xiaomi Mi 12 series will go on sale tonight, as of now, the Xiaomi Mi 11 Ultra still represents Xiaomi's strongest image strength and is fully qualified to enter the recommended list for 2021. In the matter of stacking materials, Xiaomi has never lost, not only the processor, the screen, Xiaomi 11 Ultra will also "arm the imaging system to the teeth", bringing 50 million pixels Samsung GN2 + two 48 million pixel Sony IMX586 luxury three main camera system.
It's also equipped with X-axis linear motors, 67W wired/wireless fast charging, HARMAN Caton dual speakers, infrared remote control and other details that are not easy to appear in the parameter table, and these are all things that can really bring experience improvements, making it an all-round flagship that combines performance, imagery and daily experience.
TOP 3: realme true self Q3s
Reference price: 1199 yuan (6GB + 128GB)
Reason for recommendation: The cheapest Snapdragon 778G model
Compared with the flagship machine, the competition for low-end products is more intense, and in the thousand-yuan market, it is necessary to mention realme's "Q3 universe" - Q3i, Q3, Q3s, Q3 Pro and Q3 Pro carnival version of the five, in order to make consumers not entangled, realme also generously reflected the knife method directly on the processor, respectively equipped with Tianji 700, Snapdragon 750G, Snapdragon 778G, Tianji 1100 and Snapdragon 768G.
Among them, realme Q3s has a gratifying record during the double eleven, and after several price cuts, the starting price has reached 1199 yuan, which is currently the cheapest Snapdragon 778G model. Snapdragon 778G positioning mid-range, while ensuring basic performance, but also inherits some of the technology of Snapdragon 888, such as ISP triple concurrent, millimeter wave, WiFi6 enhanced version, etc., combined with real me Q3s 144Hz screen, 5000mAh large battery, 48 million pixel triple camera and memory expansion technology and many other features, is an affordable and practical thousand yuan machine.
TOP 4：Redmi K40
Reference price: 1999 yuan (8GB + 128GB)
Recommended reason: 2000 yuan block "invincible"
If you're on a slightly more budget, consider the Redmi K40 – a product that appears on our recommended list almost every time (not because of laziness). It has continued to be popular after its release in the first half of the year, and 618 and double 11 are "hegemonic" products and are well received by users.
Returning to the product itself, Snapdragon 870+ LPDDR5+ UFS 3.1 can provide sub-flagship performance, 120Hz high brush + E4 luminescent material AMOLED screen + 48 million pixel triple camera system can also escort daily use, at the price of 2000 yuan can almost be said to be no opponent. It can be expected that the K40 will definitely continue to be popular before the release of the Redmi K50 series next year.
TOP 5: Huawei P50 Pro
Reference price: 5988 yuan (8GB + 128GB)
Reason for recommendation: The image strength is top-notch
As a model that has dominated the DXO Mark since its release, the strength of the Huawei P50 Pro in imagery is obvious to all. In addition to the improvement of hardware, it also upgrades the computational photography algorithm, adds two new schemes of computational optics and primary color engine, which can predict and avoid the pixel loss of light in the transmission process in advance through the algorithm, and upgrade the graphics processing effect, so that the color presented in the photo is close to what the naked eye can see.
Because of limited supply, the P50 series adopts a hybrid chip solution, 8GB+256GB, 8GB+512GB and 12GB+512GB are Kirin 9000, while 8GB+128GB is Qualcomm Snapdragon 888 processor. Another thing to remind everyone, the Snapdragon 888 edition only began to be officially sold in mid-December, the supply is slightly more sufficient than the Kirin 9000, for hardcore pollen, and buy and cherish it.
TOP 6: Honor Magic3 Pro
Reference price: 5199 yuan (8GB + 256GB)
Recommended reason: Huawei users best equalizer
So, what about the pollen that can't buy Huawei phones? I suggest that you can consider the Honor Magic3 Pro, the first reason for recommending it is that its operation mode and software functions follow the Huawei ecosystem, and there will be no problems with data import, which can be completely migrated directly through system functions. And can access Hongmeng OS, and interact with other Huawei products, daily use almost no learning costs.
Of course, this product alone is still worth buying. Qualcomm Snapdragon 888 Plus performance online, the image also brought multi-main camera fusion technology, can greatly improve the level of film. Whether it's a user who likes to play games or photography, this phone has something for everyone. In addition, its starting price has dropped from 5999 yuan at the time of release to 5199 yuan, which is just in time to start.
TOP 7：vivo T1
Reference price: 1749 yuan (8GB + 128GB)
Recommended reason: take into account the appearance and cost performance
As a new product line under vivo, T1 continues the portrait shooting strength of vivo products, and is also equipped with the practical "three major pieces" such as Snapdragon 778G+LPDDR5+UFS 3.1, plus vivo has always been very good at tuning mid-range chips, "Glory of the King" 60fps, "Original God" (medium quality) 40fps is not a problem.
Not only is the parameters beautiful, the appearance of this phone is also quite "vivo flavor". The screen supports the GLOBAL DC dimming LCD screen and 5000mAh large battery, dual speakers and other configurations, is also a mobile phone suitable for cooking drama, fully able to meet the basic daily needs of users.
In addition, while meeting the parameters of the party, vivo T1 has also begun to emphasize cost performance, and has come up with a relatively close price to the people, which is more competitive in the mid-end market.
TOP 8：iQOO 8 Pro
Reference price: 4499 yuan (8GB + 256GB)
Recommended reason: Longboard protruding bucket flagship
In recent years, the overall strength of mobile phone manufacturers has improved rapidly, and the flagship machine will not have obvious shortcomings, and the iQOO 8 Pro is a bucket flagship with multiple longboards.
In addition to the Snapdragon 888 Plus, its screen experience is also commendable. The vivo/iQOO system also has a unique trick: micro-gimbal, with its addition, not only improves the stability of the picture, the new horizon mode is also bright enough, and the arbitrary rotation of the phone can also keep the picture level, interesting and practical.
In addition, the track version jointly designed with BMW is highly recognizable in appearance, which is bright enough in a number of flagship machines. On the whole, the performance, image, appearance, etc. of iQOO 8 Pro have their own unique features, and it is a model with outstanding advantages.
TOP 9：OPPO Find N
Reference price: 7699 yuan (8GB + 256GB)
Recommended reason: Practical folding screen
Folding screen mobile phones are not too popular in the market, mainly for several reasons: the price is too expensive, the crease is obvious, and the normal mobile phone does not have a substantial experience improvement, in the final analysis, it is three words: impractical.
The OPPO Find N entered the market at a price of 7699 yuan, which is not much more expensive than the general flagship machine, and it is attractive enough in terms of price. And the product itself also has excellent quality, quasi-cone hinge so that the screen can have a certain bending radius when folding, which greatly reduces the degree of screen deformation.
OPPO also provides a split-screen function for the inner screen and special optimization of E-book and other APP, and when the half-screen is erected, it can also provide convenient and fast operation for the use of scenes such as chasing dramas and shooting, and has developed many folding screens. Just like the official "from early adopter, to common use", OPPO Find N is indeed a folding screen model suitable for long-term use.
TOP 10：黑鲨4S Pro
Reference price: 4499 yuan (12GB + 256GB)
Reason for recommendation: The popularity of game phones
Performance-related configurations are directly full for gaming phones is nothing new, before the Snapdragon 8 platform model was launched in a large area, the Black Shark 4S Pro may be one of the most powerful mobile phones at present.
In addition, its magnetodynamic lifting shoulder key also provides a good operating experience for gamers, not only excellent feel, but also effectively avoid problems such as false touch. It is worth mentioning that the Black Shark 4S Pro can also set up quick operations such as combos and double guns, which can play a lot of operations that are difficult to achieve through the touch screen, narrowing the gap between ordinary players and professional players.
And this phone also adopts a relatively "normal" design, coupled with a 64 million pixel triple camera system, in the basic experience is not lost to those mainstream flagship machines. Therefore, it is not a mobile phone that can only play games, but a flagship machine that is good at gaming.
Since then, our annual recommended models have been fully presented to everyone. Most of these products represent the strongest strength of the manufacturer at present, and it is also one of the most worthy models of the brand to buy, or a model with outstanding selling points, I believe that after reading the article, you may be using one of them.
Tomorrow is 2022, and we will continue to bring you wonderful content after the New Year's Day holiday, so stay tuned.
Happy New Year, Witty Cat friends! We will see you next year!