Cohesion to overcome the difficulties of the times, with one heart to start a new journey. On December 28, SAIC Volkswagen Hebei Regional Media Test Drive & Appreciation Meeting came to a perfect end. At the end of the year, SAIC Volkswagen joined hands with more than 30 mainstream media friends in Hebei Province to warmly look back on the past and talk about the future with sincerity.
With friends, tell the truth, and share the future
At the appreciation meeting, Mr. He Jianfeng, Vice President of Marketing of SAIC Volkswagen North China Sales service center, led everyone to review the extraordinary road traveled by SAIC Volkswagen in 2021, and conveyed the outlook for the work in 2022; at the same time, he expressed his deep gratitude to the media friends for their support this year, and expressed his expectations for continuing to work hand in hand with media colleagues in the future. Media representatives also shared their experiences and journeys, and said that in 2022, they will establish a more harmonious and close relationship with SAIC Volkswagen, help and continue to write more legends.
Food and courtesy to VIPs, wine to thank the acquaintance, good gifts to friends. With the live performance of the band, the live interaction continued, and the high enthusiasm filled the air above the dinner, and the media friends raised a glass to the feast, shared the happy time, and promised a better 2022.
Hard-core strength, a tribute to excellence
In 2021, SAIC Volkswagen's sports gene of innovation and research and development continues to surge, and the new energy track ROD. family has broken stereotypes and emerged with strength; the Passat family, Tiguan L, Weiran, etc. of the fuel circuit have always been unabated and have fully accelerated their evolution. "The SUV family retailed 36,819 units in November, with cumulative sales of nearly 420,000 units from January to November, and the joint venture SUV market, all the way to defend the title; the Passat family retailed 14,585 units in November, an increase of 34% month-on-month, and the cumulative retail sales of more than 127,000 units in January-November, an overall increase; the ID. family continued to sell 7,000+ vehicles/month, and the cumulative retail sales of nearly 29,000 units from January to November became the new momentum of SAIC Volkswagen's sales, at the same time, the 2022 China annual car was officially unveiled, SAIC Volkswagen ID.4 The X stood out from the 32 shortlisted models and won the "China Environmental Car of the Year"; the SAIC Volkswagen brand retailed 105001 units in November 2021, and won the top spot; and the cumulative retail sales from January to November have exceeded 1.21 million units, locking in the top spot. "It can be said that in the difficult automobile market, SAIC Volkswagen proved to adversity with excellent strength: the more difficult the road, the more uphill the road.
Mr. He said, "Facing the future, SAIC Volkswagen will continue to insist on providing high-quality products for the market, creating a more distinctive marketing model for young users, and truly mingling with young users, playing together, and growing together with them." ”
Forge ahead and lead the upgrade with innovation
As the media shuttle special car at the appreciation meeting, SAIC Volkswagen's 2022 B Passat and 2022 Tiguan L showed their ultimate performance, and the static display of the two cars at the appreciation meeting made the media guests deeply feel from the product level that SAIC Volkswagen faced the changes in the market environment and the more refined needs of consumers, broke the inherent thinking, and achieved the upgrading and transformation of the upward leap.
The ID.series is a transformation of the brand, with precise mileage, excellent handling and driving dynamics, and advanced technology on the vehicle, which makes the ID. family extremely enjoyable driving. In October this year, SAIC Volkswagen set up the "iDear Reunion" ID. Owners Club, which has carried out nearly 6 car enthusiast activities in Qinhuangdao, Shijiazhuang, Baoding, Taiyuan and other cities, constantly refreshing the brand's presence and brand power in the hearts of young users through the experience of driving and enjoying fun life, showing consumers a new SAIC Volkswagen in their own way, laying a solid foundation for the transformation of new energy and brand innovation.
Speaking of passats, it leaves an impression on everyone more of calm and business. In today's market environment, rejuvenation has gradually become the mainstream, and major brands have completed the transformation of rejuvenation. As the "big brother" of this market segment, Passat is naturally not far behind, and in August this year, it completed a mid-term reform, and the focus of its change is to transform to youth.
Passat returned with a new look, proving its prowess to the outside world with a more stylish design, more forward-looking technology, and a safer cockpit. The new Passat for the first time adopts the design of dual front faces, the front face of the starry grille, the front face of the dot matrix Seiko grille have different styles, continuing the classic design language of the Passat family, presenting a different fine luxury and elegance; the new intelligent electric tailgate supports foot sensing, the new 2.5-generation sports multi-function steering wheel with all-digital LCD instrument supports a variety of display modes, etc., making every move more elegant; more IQ.Driver L2+ level driver assistance system integrated into ACC, lane keeping, active braking, Auxiliary configurations such as blind spot monitoring make every driving look sophisticated and calm.
As the hottest medium-sized SUV at present, Volkswagen Tiguan L has won wide acclaim from the Chinese people with its excellent sense of quality and large space, even in the past two years, the overall environment of the car market is not good, Tiguan L is still the champion of domestic SUV market sales. Considering that the market competition will be more intense in the future, Tiguan L has also ushered in a new redesign.
The new Volkswagen Tiguan L adopts the latest design ideas, especially the grid grid is more flat, with the through-type LED light strip and double L-type LED daytime running lights, the recognition and fashion sense have been guaranteed; the thick waist line on the side of the body belongs to the typical Volkswagen style, but it is not completely straight, but it presents a clear dive posture, which enhances the sporty atmosphere of the entire car; the suspension central control screen, the through-type air conditioning outlet, the touch air conditioning control panel, the flat-bottom steering wheel and other very popular design elements, The interior is more youthful; the 160Km/h full-speed domain driver assistance gives you a super worry-free driving experience with ACC's advanced adaptive cruise control system and Lane Assist lane keeping system.
Upgrade upwards, the future is unlimited
In the face of the challenges of the past year, sachinko Volkswagen uses dimensions other than sales volume to tell us that the pace of corporate transformation is extremely firm. At the moment when China's automobile consumer market is transforming to youthfulness and intelligence, SAIC Volkswagen has laid the foundation for its beautiful vision of "Volkswagen with all the way outstanding" with its forward-looking layout in the field of product marketing and the responsibility of leading enterprises, and its rich and reliable products, young and energetic marketing and continuous upward attitude make SAIC Volkswagen more promising in the future.
The harder the road, the more uphill the road. In 2022, SAIC Volkswagen will continue to face the challenges head-on, work together for a win-win situation, and have fun in the future!