The history of roast duck can be traced back to the Southern and Northern Dynasties of China, in which the author of the time, Yu Kuo, recorded roast duck in the "Food Treasures". During the Yuan Dynasty, the imperial doctor Hu Sihui's "Drinking and Eating" also has the practice and ingredients for roast duck, and after the Ming Emperor Zhu Yuanzhang enjoyed it, he praised it and clapped his hands, and the roast duck was also favored by the people during the Ming Dynasty, which is also the source and history of the earlier roast duck. Then in modern times, roast duck has entered thousands of households, and its most widely known is Beijing roast duck, its meat is tender, fat and juicy, many people will come to Beijing to taste it in person.
In fact, as early as 1864 during the Tongzhi period, Yang Quanren, a Beijing peddler from Jizhou City, Hebei Province, came to Beijing to make a living because of his family's fall, and the situation of the times was booming, and the taste of each raw bird was flourishing in Beijing, creating different flavors of specialties, so he set his sights on raw poultry, and also wanted to get a piece of the pie, so he buried the idea of selling chickens, ducks and raw poultry.
Every time the chicken, duck and goose were picked up to the market to sell Yang Quanren will pass through a dried fruit shop called "Dejuquan", but the boss is not running well, resulting in the closure of the restaurant, at this time Yang Quanren's business has been as good as the day, the neighbors will come to buy Yang Quanren's chicken, duck and goose, in order to expand the market, they found the boss of Dejuquan to discuss the matter of the pan shop, the boss of Dejuquan at that time was already imminent, which was like sending charcoal in the snow for him at that time. Therefore, he sold Dejuquan to Yang Renquan.
With Dejuquan's shop, Yang Renquan single-mindedly sold his own raw poultry, with a façade there is more pressure, in this case, Yang Renquan did not know how, he invited the Qing Dynasty imperial court at that time to do imperial meals, especially roast duck Master Sun to make roast duck, this is the shop that sold raw poultry has become a roast duck shop worthy of the name, after all, it is the imperial kitchen in the imperial court, plus Yang Renquan is well-run, Dejuquan's business is surprisingly good. Later, he asked the feng shui master to officially rename Dejuquan to "Quanjude", which is the history of Quanjude's fortune.
Quanjude's duck can responsibly say that almost monopolize the entire roast duck market in Greater China, after the reform and opening up, due to public-private partnerships, but Quanjude was not affected at all, was called "Chinese restaurant", and was also used by China at that time to entertain foreign guests, enjoying status, fame and wealth Quanjude became one of the few brands at that time.
"Not to the Great Wall is not a good man, do not eat Quanjude is a pity", this is the popular saying of foreign guests, and then set up a number of stores across the country, the implementation of chain management, expand the roast duck market, so how many sales of Quanjude in the peak period? Quanjude can sell more than 3 million roast ducks in one year, and the net profit is about 700 million yuan.
In modern times, the scenery of Quanjude seems to be unbearable, the reason is mainly the choice of the market and the public, a roast duck can be sold to 200 yuan to 300 yuan of Quanjude, and the cost of a duck on the market is only 20 yuan, compared with the cost of a duck in the market, the extra is undoubtedly the value brought by the brand effect, but its realization of the generation's thinking has fallen day by day, and two hundred pieces of roast duck may be slightly "bloated" for modern people.
Secondly, the current roast duck brand is also countless, but the price is relatively more close to the people, the taste can be comparable to Quanjude, which is also a reason for the decline of Quanjude, among them, even if you go to eat Quanjude, you have to queue up for a long time to eat, for diners, it is undoubtedly to spend money to find guilt.
Behind the reason for raising the market price, in fact, the most fatal thing about Quanjude is its arrogant attitude from a century-old brand, not advancing with the times, the business philosophy has not kept up with the pace of society and the times, and has not thought about the psychology of consumers, for this point, the milk tea brand tea in Changsha is much better, and even the same product brands such as Golden Million, Cheap Fang, and Big Duck Pear are slightly better than Quanjude, and the management of Quanjude has not changed fresh blood so far. The old-school style of Quanjude is very "fatal" when viewed now.
Since the establishment of Quanjude Group in 1993, the chain branch has opened up in the country, but it has ignored the quality of roast duck in each store, and for Quanjude, which is not in place to control, it is obviously untenable in today's society that speaks with quality, and the foundation for its survival was lost, and Quanjude also had an empty signboard, gradually declining with the times.
However, because Quanjude has deep roots, it is impossible to be completely eliminated by the times, and if Quanjude can introspect and improve, then it is not impossible for Quanjude to restore the scenery of the past.