Domestic new products hand in hand with the century-old brand Yuanqi Forest and Quanjude jointly promote the New Year gift box

Recently, Yuanqi Forest and Quanjude launched the New Year's Chinese New Year's Eve lunch gift box, a new brand of domestic goods and a century-old brand that has been established for 6 years, how will it pry the New Year scene of young people in this Spring Festival?

According to public information, on January 5 Chinese New Year's Eve lunch gift box was launched on Tmall and Jingdong platforms, and the 15-yen forest blessing set entered 12 offline stores in Quanjude for sale.

Chinese New Year's Eve lunch gift box contains two types, one is reunion sharing, the other is surprise dishes, and both sets contain Yuanqi Forest Blessing Bottle. A bite of roast duck and a mouthful of vitality forest, the two sides aim to jointly break into the Chinese New Year's Eve consumption scene of young people.

As we all know, young people have great consumption potential and are also the backbone of consumption in the food industry. As one of the representatives of "new domestic products", Yuanqi Forest seems to understand young people better, more understanding of consumers, with the "0 sugar 0 fat 0 card" health concept, fresh style packaging is loved by young people, quickly from a number of giant drinks to stand out, for traditional enterprises to bring new ideas, new models.

In fact, at the beginning of the establishment of Yuanqi Forest, it was responsible for building an internationally renowned Chinese food brand, and in 2020, the performance of Yuanqi Forest increased by about 270% year-on-year, with annual sales reaching 3 billion yuan and annual sales reaching 7.5 billion yuan in 2021. At present, the products have covered more than 30 provinces, municipalities and autonomous regions in China, and exported to 40 countries such as the United States, Japan and Singapore.

As a century-old brand in Beijing, Quanjude is almost unknown at home and abroad, whether it is diners from all over the world who come to Visit Beijing or tourists who come to Beijing to play, they will choose to buy finished roast duck as a souvenir. Not only that, in recent years, Quanjude has taken the initiative to study the preferences of young people in order to tap the consumption potential of young diners, signature master dishes and specialties, as well as a variety of home-cooked side dishes with a variety of colors and flavors, which are deeply loved and welcomed by young people. The joint launch of the New Year gift box between the two sides in the traditional festival is not only a recognition of each other by new and old domestic products, but also a combination of strong and powerful to create a new fashion model for catering.

In the view of Yuanqi Forest, through the alliance with Quanjude, more warm elements can be injected into the New Year. On the special day of the Spring Festival, people seem to have stronger expectations for good luck. Whether it is to post blessings to the family, or couplets, or even red envelopes for children, the purpose is to send warm and full blessings at this New Year's day. The Spring Festival brings everyone the same joy and happiness, adding more blessings and luck.

Source: China News Network