Recently, "squinting" has become a hot topic.
The cause of the incident is an animation film called "The Lion Boy", in fact, the production and plot of the film are very standard, but the main characters in it are all squinting, and the eye distance is very wide, causing many people to be uncomfortable, thinking that this is a scandalizing the image of the Chinese.
Immediately after, the well-known snack brand Three Squirrels also stepped on the thunder, and the makeup of its poster model was similar to the style of squinting eyes, causing a large area of netizens to complain. Finally, this fire burned into the car circle, and mercedes-benz, a small talent in the advertisement, also joined the "Squinting Eye Front Alliance" to challenge the bottom line of the majority of netizens.
Three squirrels advertising
Wave after wave, Mercedes-Benz advertising model makeup provoked public anger
Following the "Lion Boy" and three squirrels, Mercedes-Benz in the circle of friends advertising also used uncomfortable model makeup, the female model's eyes and three squirrels that are similar, obviously not in line with the current Chinese aesthetics, and later netizens found that this advertising video on December 25 has been released on the mercedes-Benz official Weibo, when the "Lion Boy" squinting news network has been paved, Mercedes-Benz is indifferent to this, many people suspect that this is intentional. Many netizens' comments are also very wonderful, and they have accused Mercedes-Benz of having an ill-intentioned intention, and have picked a few for everyone to see.
Netizen comment 1: Indeed, I have never seen such a long in my life in real life
Netizen comment 2: Normal person: o_o Big eye person: 0_0 Small eye person: -_- Squinting person: '____
Netizen comment 3: Now popular this? How any advertising comes to this. Not discriminatory, but this deliberate act is excessive
Netizen comment 4: This is bad! A stomach full of bad water
Netizen comment 5: All at once so much, do you really not believe that this is foreign capital and then export the face of Chinese consumers?
When I write this article, mercedes-benz's official Weibo still did not delete this video, but turned off the comment function, and did not make any response to this incident.
Mercedes-Benz advertising overturned is not the first time
As a century-old store, Mercedes-Benz has always been a representative of luxury brands, whether the car is built well or not today is not discussed, but its taste in advertising has been criticized, overturning is commonplace, to give you a few examples.
Touch the porcelain NBA star, find a special actor copycat Iverson
At that time, in order to promote its own small displacement engine, Mercedes-Benz thought of the 1-meter-83-tall NBA star Iverson, trying to use this to set off the meaning of "small and powerful". But what is surprising is that Mercedes-Benz did not invite Iverson to speak, but invited a special actor, and the scene deeply restored the draft of that year, and even Iverson's name was changed by Mercedes-Benz to "Iversen", only a letter difference. It's hard to imagine that this is something that Mercedes has done, and in the end Iverson responds that it is "not cool", and Mercedes admits to apologizing.
Quoting quotations from Tibetan independence elements touches the bottom line of the Chinese people
A few years ago, Mercedes-Benz posted a car map on its ins platform, which is no problem, the point is that the top of the picture quotes a quote from the Tibetan leader, the Dalai Lama: Look at the situation from different angles, your vision will be broader. And that's not all, at the bottom of this dynamic, it reads "Start your week with a new perspective on the Dalai Lama's life." Obviously, this is not a mistake, and the operators all know the origin of these words, which is a blatant insult. Finally, Mercedes-Benz removed the feed and issued an apology statement.
Rub the traffic of controversial talk show actors, causing netizens to be angry
In October this year, Mercedes-Benz's official Weibo forwarded a short video featuring Yang Kasa, which included Mercedes-Benz products. Yang Kasa as the inventor of the popular word "Puxin man", the controversy on the Internet is quite large, some people support and some people oppose, so the two groups of people pinched up in the comment area, the scene once made people think that the new season of "Strange Story" was launched, in the face of this surging public opinion, finally Mercedes-Benz can only set the video to "only fans can see", and open the selected comments. Here I do not make any subjective evaluation of Ms. Yang Kasa, with a neutral attitude, the main thing I want to say is that this incident exposed some problems in the marketing of Mercedes-Benz, since I know that a certain public figure has a lot of controversy, why is it still forwarded? Is it that the PR department has collectively taken leave, or that a big guy who is clapping boards does not surf the Internet much?
How do you deal with "squinting"?
On this issue, in fact, there has been a similar discussion before, in the discussion of the "Shangqi" movie, netizens have great opinions on the casting of the heroine. We do not evaluate the beauty and ugliness of the actors or models themselves, but wonder why the people selected from abroad do not conform to the mainstream aesthetics of the Chinese people. I believe that no matter in which country, big eyes, double eyelids are always one of the signs of beauty, foreigners will not think that Asians have squinting eyes is really beautiful, but they think that Asians should look like this! I think this is the stereotype of Asians in the Western world, a kind of arrogance and prejudice that exists in the bones.
In this case, the boycott is resisted, and the voice should be heard. To give you two examples, in the football game, a Western team to the South Korean team to do the action of hanging the corner of the eye, the Korean people do not hesitate to suspend the protest, the result of the other player suspension, the team fine apology; in the volleyball game, someone did the same action against the Thai team, the Thai team protested the same, the result of the suspension of the relevant personnel, the team apologized and fined.
What we object to is not squinting, squinting or big eyes, these are the characteristics of Chinese, we are against the deliberate distortion behind it. The People's Daily's comments on the squinting incident were constructive, "We can't let the West shape our aesthetic." We must be vigilant enough to deal with their malicious ugliness and malicious slander.
In history, Western countries have stereotyped Chinese "Fu Manchu", "Charlie Chen" and "Su Xi Huang", and "squinting eyes" has even become a symbol of insult to China. In such cases, we especially need to prevent being distorted by this discriminatory aesthetic taste. ”
Write at the end
At the end of the article, a screenshot of Bruce Lee's interview is placed. The prejudice of Westerners is not something that has existed in recent years, and Bruce Lee also said this in the past, and he is very opposed to the prejudices of the West against us, thinking that we should show ourselves as normal, Respect!