On December 28th, Dongfeng Fengshen new car tasting meeting was held in Dongfeng Technology Center, the previous internal code G59 Dongfeng Fengshen new SUV was also unveiled for the first time, and officially named "Haoji", according to reports, Haoji's "Hao" means the world is broad, the future is bright; "pole" means the pursuit of the ultimate, comprehensive transcendence, is the 2022 Dongfeng Fengshen brand upward strategic model. Haoji is the first SUV model built based on Dongfeng Group's DSMA advanced modular architecture platform, positioned in a mid-size SUV, and it is reported that the new car is expected to be officially launched in the second half of next year.
The Dongfeng Fengshen official also released three Haoji trailers, but also showed some of the design elements of Haoji, it can be seen that the overall line of Haoji is simple and atmospheric, the body is full of power bursting high-energy posture, headlights and taillights are using transverse LED lamp design elements, headlights or popular split layout.
The side contours are outlined with free, smooth lines, through the waistline, and the layered sports body surface is static, and the flow of light can be felt in the stillness. The wide and robust D-pillar design is matched with a suspended roof to create a natural atmosphere of the whole vehicle, and the traversal LED taillights echo the front of the car to create a wide and strong visual effect.
From the rear of the car, the through-style rhythm taillights with dynamic steering indicators also echo the front shape of the car, with good visual effects and recognition.
In terms of power, Haoji is equipped with the latest generation of power system: Dongfeng Mach Power. Haoji will provide 1.5T fuel version and 1.5T HEV hybrid version, the same as the same based on the DSMA platform to build the Same Yixuan MAX, although the official has not yet announced the specific parameters of Haoji, but with reference to Yixuan MAX can be expected to be equipped with Mach-powered Haoji models should also have good performance and fuel economy.
In addition, on the day of the new car tasting meeting, Dongfeng Fengshen also launched a fan co-creation activity, from December 28 to January 6, 2022, users can enter the activity page through WeChat search "Fengshen Mall" Mini Program to participate in #Haoji, I want to say #topic interaction to you, put forward their own suggestions and expectations for Haoji new car.
Dongfeng Fengshen's sales have recently exceeded the annual target of 120,000 vehicles, an increase of 73% year-on-year. In the face of many challenges such as lack of cores, epidemic situation, and power rationing, Dongfeng Fengshen showed the rise and development of domestic independent brands to the public with the spirit of "not believing in limits". In 2022, in addition to the arrival of the strategic mid-size SUV Haoji, there will be a number of new models to join the product matrix, dongfeng Fengshen will usher in a year of comprehensive strength, creating a new pattern.
Photo: Tencent Auto Darko