Phoenix TV's newly designed starring studio
At the beginning of 2022, the "Phoenix" will start again. Phoenix Satellite TV completed the adjustment and reorganization in June this year, which lasted half a year of polishing, from January 1, 2022, it will be presented in front of the global Chinese with a refreshing attitude, and its Chinese station, information station, Hong Kong station, and phoenix network are launched in four arrows, and the three stations and one network are completely revised in stages.
Reinvent Hong Kong and Taiwan and create a new force for Cantonese language dissemination
Xu Wei, chairman of the board of directors and chief executive officer of Phoenix Satellite TV, said that the comprehensive revision strengthens the media positioning of Phoenix Satellite TV based in Hong Kong, Facing Hong Kong, Macao and Taiwan and the global Chinese, and Phoenix will give full play to its influence and radiation power on Hong Kong, Macao and Taiwan, comprehensively enhance the cohesion among the global Chinese, and create a new type of international first-class Chinese media group.
"Based in Hong Kong" and strengthening the dissemination of Cantonese can be described as the top priority of this revision. First of all, the focus is on exclusive authoritative Cantonese information. Phoenix TV has 60 press stations in major countries and regions around the world, and has a unique global news reporting network for Hong Kong media. The revised Hong Kong Radio makes full use of this unique advantage to broadcast one-hour news in the morning, middle and evening of the Hong Kong Morning Post, Noon Express and Global News Report, providing major News of Hong Kong, Mainland and global and local people's livelihood news to hong Kong regional audiences in Cantonese. Phoenix TV will embed Cantonese journalists in important overseas journalist stations to increase the ability to report on major events in Cantonese. At the same time, it will also increase the number of local news reports in Hong Kong, so that Hong Kong Tv will not only become an authoritative channel for official news release, but also provide more comprehensive local information services for Hong Kong citizens.
Hong Kong Morning Post
After the revision, Hong Kong TV will also focus on a large number of cultural products and life service programs such as film and television variety shows, and introduce more than 200 (nearly 5,000 episodes) of head dramas and variety shows from mainland TV stations and video websites from iQiyi, Youku, Tencent Video, etc., covering popular Hong Kong and Taiwan artists and suspense, emotion, food, cute pets and other themes that are popular with the Hong Kong people. These large doses of high-quality film and television variety entertainment content have undoubtedly become a scarce resource unique to similar media in Hong Kong.
Benchmarking the real needs of the Hong Kong people, "service service and re-service" is another major selling point of Hong Kong and Taiwan. New programmes such as the health program "Dan Qiu Health", the Kanyu program "Xuan Lai is Ugly" for skygazing, stargazing and meteorological viewing, and "Golden Stock QiMing", which provides real-time financial and financial information for hong Kong and investors in the Greater Bay Area, will all be staged one after another.
In order to cover the Cantonese audience in an all-round way, the rebuilt Hong Kong Station will adopt an integrated communication method. In addition to the traditional TV side, its user terminal Phoenix Show will simultaneously present live broadcast, on-demand and interactive, implanted in the Largest Mobile UTV TV service in Hong Kong, and open a series of account clusters through YouTube official channels and international social media to achieve full off-site reach. Together with the upcoming Cantonese video social media Hong Kong V, they have built a Phoenix Cantonese all-media communication matrix. Taiwan Hong Kong is committed to taking root in Hong Kong, getting close to hong Kong society and serving Hong Kong audiences.
Upgrade the information desk, focus on the "four trains" to start again
According to Sun Yusheng, executive director and editor-in-chief of Phoenix Satellite TV, as a professional news channel in Chinese, Phoenix Information Station will greatly strengthen the live news broadcast and topic setting in this revision. Every day, "Phoenix Morning Train" 2 hours, "Phoenix Noon Train", "Current Affairs Express", "Phoenix Night Express" each 1 hour as a large-time live broadcast, support the backbone of the whole day news, following the above afternoon, evening three news periods as a hub for connecting information, jointly build a full-day news relay race, news time increased by 100% year-on-year, through the Chinese station, information station two parallel live broadcast, real-time coverage of Phoenix global Chinese audience.
"Current Affairs Express"
"Phoenix Morning Train" is the first train of the key stall "four trains". The program is expanded from one hour to two hours, Monday to Sunday, 7:00 to 9:00 a.m., the content gathers the latest news from the United States and Europe, the closing news of the US stock market, inserts the US emergency live broadcast at any time, and provides important news at home and abroad during the overnight period.
"Phoenix Noon Train" is broadcast from 12:00 to 13:00 from noon to Sunday, doubling the length of the day, focusing on the news of the day, the Asia-Pacific stock market is the financial news, and the live broadcast signals are inserted at any time.
"Current Affairs Express" is an ace news column broadcast by Phoenix at nine o'clock every night, broadcast on five stations, and the ratings are among the best. After the revised version of "Current Affairs Express", the review team was expanded, experts and scholars in various fields were widely invited to participate in the review, and the live broadcast of emergencies was increased, and the scene of breaking and major news was entered at any time.
Strengthen the Chinese station, and the new column shines
Chinese tv station is the most extensive coverage and the highest reputation of Phoenix Satellite TV, this revision of the content of the drastic transformation, while maintaining humanistic characteristics, improve cultural quality at the same time, focus on strengthening in-depth reporting, with the evening prime time innovation column to build a "point of view news" highland.
Phoenix Focus
The daily in-depth special program "Phoenix Focus" is the highlight of the efforts to create, followed by the "Current Affairs Express" on the same day to focus on major current political topics, major social events and news hotspots, seize the second and third landing points of the news, originally excavate more facts and backgrounds, and sort out the context.
The new program "Asia Finance Perspective" focuses on the main financial trends and analysis of the Asia-Pacific market at 7 o'clock every night, based on Hong Kong's important position as an international financial center, and pays attention to the latest economic trends in China and Asia from an international perspective.
Asia Finance Perspectives
At the same time, with a number of new columns that integrate China and foreign countries, we practice the media positioning of "facing the global Chinese". "The World Is Beautiful Because of You" tells the story of outstanding Chinese people in the form of a documentary; "Closer to China" uses foreign hosts to walk and experience and observe the moving scenes of contemporary Chinese society; "My Hong Kong Story" tells the stories of ordinary Hong Kong people in a documentary way; "Taiwan Bench Wide" is hosted by Taiwan's local celebrities, inviting guests to chat on the bench from the perspective of cross-strait perspectives on a certain current affair or social hotspot; and "Recording the Great Era", which collects high-quality documentary resources from all over the world, provides a new channel for international dissemination to show the style of all parts of China... ...
My Hong Kong Story
Transform phoenix network, new media re-innovation
As a new media section in the satellite TV group, Phoenix Network has never stopped the pace of change since its establishment in 1998, and this revision has provided a new opportunity for it to take off again.
Authoritative statistics from third-party institutions show that since the second half of 2021, in major events including the withdrawal of US troops from Afghanistan, the return of Meng Wanzhou, and the murder of Chinese student Zheng Shaoxiong in the United States, more than 50% of the push speed (pop-up window) of Phoenix.com on key nodes is the first in the whole network, and exclusive reports such as "the first day after the US military evacuated Afghanistan" have received the attention and praise of tens of millions of netizens. After the comprehensive revision, Phoenix.com will further strengthen the interaction between Taiwan and the Internet, the so-called "phoenix in the world's affairs."
At the same time, Phoenix has also set up its own account on overseas social platforms to deliver wonderful reports to overseas Chinese at the same time. Also because of these exclusive content, the fans of Phoenix Overseas account are growing at a rate of more than 50% per month.
For Phoenix Satellite TV, which has 6 TV channels, covering 190 countries and regions around the world, with an audience of more than 500 million, and a collection of network screens and screens in one all-media platform, the revision is not completed, only when it is carried out.