At the 5th China Fireworks and Firecrackers Expo and the 2024 Liling Fireworks and Firecrackers Trade Fair Fireworks Green Development Forum on April 30, the invited guest, Zhang Qi, a new business architect, used her unique Internet innovation thinking and years of practical experience in serving the transformation and upgrading of enterprises to provide Liling with another perspective on the development of the fireworks and firecrackers industry.
Develop new technologies to solve the pain points of the industry
"I think the first thing is to be innovative. When asked how the Liling fireworks industry glows with new vitality, Zhang Qi's answer did not hesitate, "It is technological innovation, who can solve these pain points to a greater extent in environmental protection, safety, green, and technology, who may lead the new development trend of the industry." ”
As the hometown of Li Jin, the "capital of China's fireworks" and "the ancestor of fireworks", Liling carries the thousand-year-old firecracker culture, and now, Liling City is one of the four main production areas of firecrackers in the country, with 176 fireworks and firecracker production enterprises, and 9 categories of firecracker products, more than 4,000 varieties, accounting for about one-tenth of the global market share. In Zhang Qi's eyes, there is still a lot of room for expansion in the market of Liling fireworks and firecrackers.
"The ceiling that restricts the development of the fireworks industry is some difficult problems that we have not yet solved, such as environmental protection and safety issues. Zhang Qi said, "Enterprises should not only think about sales, but also think about the pain points of the entire industry in a forward-looking manner, look at the industry from the perspective of the industry, look at the enterprise with the perspective of the industry, and look at the product from the perspective of customers." If the difficulties of safety and environmental protection can be solved technically, it will pull the entire industry. ”
Create new scenes and broaden the fireworks market
"When food, clothing, shelter and transportation are satisfied, what will people consume for?"
In the first quarter of this year, the sales volume of fireworks and firecrackers in Liling increased by 17.8% year-on-year, and the sales of Internet celebrity products such as Gatling and jellyfish fireworks were hot. "Gatling" and other modeling toy fireworks have become Internet celebrity products, which also indicates changes in fireworks use scenarios and consumer groups. Different from traditional fireworks and firecrackers such as weddings and festivals, the target group of trendy scenes such as parties, music festivals, and travel experiences is younger.
"There must be new scenes, new needs," Zhang Qi said, "In the era of material scarcity, people buy because they need it, and in the era of material surplus, people buy because they like it." Many parks, many cities, including corporate annual meetings, exhibitions, and all kinds of places where people gather, there will be entertainment needs, cultural needs, and social needs, which need to be embellished with fireworks, which are all new scenes that we can think about. ”
For the future development direction of the fireworks industry, Zhang Qi also talked about some of her ideas, "It may be in the future personalized customization, including the annual meeting of the enterprise, the grand event, including the scene of young people falling in love and proposing marriage, these may be embellished with fireworks, and there will be new opportunities for this industry." ”
Make good use of new media to reach customer needs
How should Liling's traditional fireworks enterprises use the network platform to improve their competitiveness?
As a top business mentor and global traffic architect, Zhang Qi is naturally an expert in this area, and she also gave her own suggestions: "In fact, short videos and live broadcasts are a tool for everyone, no matter what product you make, you have to solve a problem, which is called 'chain contact' and 'communication channel'." Wealth comes from the link between people, and now the traffic entrance, link method, communication model, and purchase channels are changing, including this year's auto show, like Zhou Hongyi and Lei Jun, they are actually big names in the automobile circle, but their other new identity is the new Internet celebrity. I think entrepreneurs can use this tool well, use short videos and live broadcasts to connect with users more closely, communicate with them, and serve your users at any time. ”
"I am very happy to come to the hometown of Li Jin, the ancestor of fireworks, Liling is a warm city, a city with temperature," Mr. Zhang Qi has been engaged in business research for a long time, and Liling's unique firecracker industry has also brought her a great surprise, and she also gave a lot of encouragement to the entrepreneurs in the Liling firecracker industry who participated in the forum: "People who live up to the times will also be gifted by the times." ”