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Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

Recently, Skyworth BM series of complete sets of home appliances made a stunning debut, this set is a classic designed by skyworth's "National Industrial Design Center" team and BMW Group Design Center team, and its exquisite degree is widely favored by the industry and users. Elements such as the double kidney grille, leather touch, and iDrive knob in the essence of BMW design are cleverly integrated into the "Skyworth BM Series Complete Sets of Home Appliances", showing the texture of science and technology, and redefining home appliances from the dimensions of spiritual needs such as design aesthetics, humanistic care, and artistic value, pointing to the high-end market.

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

Joining hands, Skyworth BMW creates the strongest crossover

As a technology company loved by users for 33 years, Skyworth is not only excellent in technology, but also has extraordinary achievements in design. Over the years, Skyworth has always maintained the design to a strategic height, vigorously invested, encouraged innovation, built a professional top team, and always walked in the forefront of the industry. Skyworth has two "national industrial design centers", which have won many top awards such as the Red Dot Award, the German IF International Design Award, the Japanese GAMAK Design Award, and the American IDEA Excellence Award.

BMW is a recognized representative of high-end cars. Classic designs such as the double kidney grille have become a masterpiece that has influenced the entire automotive industry.

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

This time Skyworth BM series complete sets of home appliances are gathered together with the authorities of the two major industries in China and abroad to jointly build. The two sides have a high degree of consistency in terms of heritage, quality and practicality. Home appliance design style is relatively fierce, car design style is relatively soft, this cross-border cooperation, is to break the boundaries of the category, learn from the excellent design ideas of both sides, collide with better design inspiration, make a more beautiful home appliance design.

Skyworth designer team, together with BMW Chinese, German and Korean designers, jointly created such a product: the excellent design concepts and design techniques for BMW cars are applied to Skyworth's home appliances, bringing some different feelings of beauty to life.

It is understood that the traditional home appliance design cycle is about two or three months, but the pure design stage of Skyworth BM series complete sets of home appliances takes about half a year. 3 months VS more than half a year, this is the determination of Skyworth BM series to achieve classics, but also to break down barriers and give users humanistic care.

Luxurious and elegant, the design of each piece has its own characteristics! Experience the driving sensation of a luxury car at home

Skyworth pays attention to design innovation, and in the Skyworth BM series of complete sets of home appliances, many places have created precedents in the industry and integrated classic elements such as automobiles and BMWs.

The light effect of the bottom frame mood light of the OLED TV has a sense of wisdom, which is cleverly related to the bump of the BMW taillight

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

In the design of refrigerator product handles, you can get the same leather touch as BMW's high-end models, adding a sense of quality and touching warmth and softness; TVs and range hoods use the same leather design product logo, which echoes them; in terms of styling, it is more access to the styling characteristics of BMW handles, carefully carved metal parts, flowline sculptures. When the user opens the refrigerator, turns on the washing machine, turns on the air conditioner manual handle, and can experience the wonderful fun of luxury car driving at home between opening and closing.

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

On the washing machine, not only the same leather handle as the refrigerator, but also the same iDrive knob as BMW, the central knob touch screen and manual rotation design, combining the comprehensive beauty of intelligence and craftsmanship. After processing, the knob has a diamond-cut effect, and its beautiful reflection effect of glittering prisms greatly improves the quality.

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

The suction hood air intake design adopts the classic double kidney grille shape of BMW car design to create surging suction.

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

The air conditioner inherits the car star drill air outlet, enjoying constant temperature comfort, while the edge and surface treatment inherit BMW's flow line sculpture.

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

The overall high-end atmosphere forms a unity, "one-stop" to solve family problems

It is not only very distinctive in the design of each piece, but also greatly integrated with fresh BMW elements. On the whole, the BM high-end atmosphere forms a unity.

Skyworth is an excellent representative of China's technology enterprises, and BMW is the outstanding heritage of German industry. In Chinese culture and German culture, there is a high consensus on the perception of "atmosphere". That is, the rules are square, rigorous and steadfast. Therefore, in terms of overall design, the overall shape of Skyworth BM series complete sets of home appliances is very strong, and the appearance is neat and uniform. Every design element, every dividing line, and even the position of every logo is precisely aligned. Coordinated arrangement and proportion are the design language of a deep understanding of art between East and West.

Skyworth BM Series appliances are inspired by luxury car design for the edge and finish of the complete set of home appliances. Atmospheric color matching, versatile variety of home styles, self-exalted noble. Coupled with the metallic texture and frosted glass, so that users can see, and produce visual associations with high-end cars, handmade pianos and so on. And a number of items are made of leather touch, forming a complete unity of quality.

In particular, it is worth mentioning that the Skyworth BM series complete sets of home appliances include OLED TVs, refrigerators, washing machines, air conditioners, range hoods and other complete sets of product design, one-stop solution to the problem of home collocation, and comprehensively improve the quality of home. According to the characteristics of users, it does not need to spend more energy on selection and collocation, saving valuable time for high-end users.

Strong and cross-border Skyworth BMW joined hands to create a one-stop home appliance classic

With a set of rules and atmosphere, exquisite and classic details, Skyworth BM series complete sets of home appliances reflect the deep accumulation and deep integration of Skyworth and BMW Chinese and foreign brands, becoming a model in the industry and meeting the living needs of China's new elite. This is also a successful innovation attempt of Chinese brands to internationalize in design, and it is believed that it can provide a more far-reaching benchmarking significance for the entire industry.

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