New Oriental completely crossed the border, and Yu Minhong's live broadcast debut earned 5 million yuan

The U.S. Stock Research Agency learned that according to the news of the Titanium Media App on December 28, at 8 p.m. today, Yu Minhong, the founder of New Oriental, held a flap in his hand

In the live broadcast room, Yu Minhong introduced New Oriental's agricultural products live broadcasting platform "Oriental Selection", he said that he will appear on the live broadcast platform of Oriental Selection from time to time, and the first live broadcast brought dozens of agricultural products.

It is worth noting that in the process of introducing agricultural products, Yu Minhong also carried the popularization of various geographical knowledge, and the live broadcast style was praised by netizens, and some people jokingly said: "Live broadcast is like a class".

In terms of sales, according to the "Oriental Selection" Sun Dongxu, the start of the broadcast is only 10 minutes, has not yet begun to officially sell goods, fans have purchased more than 100,000 yuan through the shopping cart. At present, several products have sold thousands of pieces.

According to Times Finance, on December 28, Yu Minhong, the founder of New Oriental, finally ushered in the debut of cross-border e-commerce anchors. In this 3-hour live broadcast with goods, Yu Minhong sold a total of 5 million yuan of agricultural products, according to the official data of Douyin, Yu Minhong ranked 16th in the list of anchors with goods that night. According to the third-party live broadcast data statistics platform Gray Dolphin data disclosure, Yu Minhong's cumulative number of viewers of the live broadcast of agricultural products reached 1.82 million, the total number of orders reached 57,000, and the revenue of the sound wave (tipping) was between 100,000 yuan and 500,000 yuan, and the sales volume was 4.81 million yuan. This live broadcast, whether it is the price of the product, the category, or the live broadcast content, Yu Minhong did not fully meet the expectations of fans. "Although the attitude is very sincere, Yu Minhong's overall live broadcast style is still too bland." Some fans said.