■ Liang Zhiyu, chairman of Yingde Longrun Agricultural Development Co., Ltd
One tea and one yard, one household and one loan
In the afternoon of April 25th, the organic tea garden of Yingde Longrun Agriculture was bathed in a drizzle of rain, and the emerald green tea trees on the hillside were trying to absorb and grow. Liang Zhiyu, the chairman of the board of directors who has changed from the financial industry to a tea farmer, in the world-renowned "Yinghong No. 9" garden, will compare the size of the leaves, and the other will break a young shoot and chew it, and the mood will be written on the face. The tea plant planted with the first introduction of CNC technology grows so gratifyingly that ant group's ant chain traceability scheme solves the problem of consumer trust of genuine Yingde black tea, how can he not smile.
The history of tea cultivation can be traced back to more than 1200 years ago in Yingde, with a warm and rainy monsoon climate and a unique geomorphological environment, giving tea a good growing environment. A small cup of black tea affects the employment problems of 150,000 local people. Behind this small cup of black tea is the iterative upgrade of China's rural revitalization: the ant chain solves the problem of Yingde black tea being counterfeited and shoddy, and the online business bank helps agricultural loans to bring about the healthy development of the agricultural economy... High-tech and digital means of helping farmers have fully penetrated and moisturized in this land, driving the vigorous development of the local black tea industry.
■ New Express reporter Zheng Zhihui
A mobile phone, easy to solve the problem of tea farmers loans
Yingcheng Yangji is a 13-year-old tea merchant, the owner Ling Xiaoyan is a director of the Yingde Tea Industry Association, with a keen Sense of the Internet, she opened a Taobao store as early as 2008. With the gradual expansion of the scale of operation, capital turnover has become one of the problems faced in recent years.
Every year from March to November, is the Yingde black tea picking season, Ling Xiaoyan to hire workers to pick tea, but also from the surrounding tea farmers to collect tea, and then take to the cooperative factory processing, the final finished product in their own stores and provinces and cities entity distributors to sell, the process of collecting tea needs to advance, processing needs to be prepaid, sales of funds also need a certain amount of time, loans have become the key to business.
In county and rural areas, the density of bank branches is much lower than in cities. According to the data, 70% of rural households' financial needs are unmet, but in the Internet age, this problem has been solved - digital technology makes a mobile phone a network. Ling Xiaoyan used a mobile phone to borrow more than 400,000 yuan from the online business bank "contactlessly", and received the money in just a few minutes.
The relevant person in charge of the online business bank said that there is a complete set of risk control logic behind this, and it is also the chemical reaction that the county-level governments and online business banks most hope to trigger in cooperation.
The survey found that every 10,000 yuan of loans can bring nearly 20,000 yuan of income to rural users. Nowadays, more and more people are willing to return to their hometowns and return to their hometowns to start a business. As a living water, digital finance is stimulating rural employment and promoting the further development of the county economy.
On the ant chain "one yard traceability", let good black tea have an ID card
Ling Xiaoyan, Liang Zhiyu, these Yingde tea farmers, have long tried to "electrocute", open Taobao, Tmall stores, have a certain brand awareness and influence, but the problem followed. Some unscrupulous merchants have taken advantage of the loopholes in the online sales platform to sell counterfeit and shoddy Yingde black tea products, which has brought damage to the brand image of Yingde black tea.
As early as 2018, he promoted the ant chain on its brand Yingde Black Tea, and took the lead in releasing the "Blockchain Traceable Black Tea" in the first Yingde Black Tea Head Festival in 2019, and made a public commitment of "false one to ten" for consumers who placed orders in the "Tmall Yingde Black Tea Flagship Store".
Xia Mengqiu, an ant chain solution architect of Ant Group, explained that based on the traceability application of ant chain, each agricultural product can have its own digital identity - traceability two-dimensional code, holding a "certificate" out of the village, consumers open Alipay to sweep, the origin of agricultural products, production date, logistics, inspection and other information can be known with one click, and it is immutable.
Li Jielin revealed that after the ant chain, the fans and conversion rate of tmall Yingde black tea flagship store have increased significantly. Therefore, in addition to the intention to put all the circulation link information on the chain, it will continue to carry out two major aspects of the layout: First, open up the smart agricultural system, and will successively get the smart planting data of the tea field, the smart production data of the tea factory, the smart retail data of Tmall stores and new retail, etc.; Second, it will cooperate with the National Internet Court to establish a brand management mechanism for Yingde Black Tea, which not only protects the rights and interests of consumers but also protects the Yingde Black Tea brand.
In fact, in addition to the Yingde black tea, there are currently West Lake Longjing, Pu'an black tea, Yunnan Puer, Taiping Monkey Kui and other national well-known tea products have been on the chain, on the producer side, with product production, logistics, sales and other real information on the chain, banks, insurance and other financial institutions can also better provide services for enterprises, farmers, support the industry in the supply side to do more in-depth reform.
Not only tea cultivation, but also at the level of rural revitalization, new technologies and digitalization are becoming more and more important. According to the data of Qingyuan City, which belongs to Yingde City, in 2020, the online retail sales of Qingyuan City reached 4.15 billion yuan, an increase of 29.6% year-on-year. Among them, the online retail sales of agricultural products reached 730 million yuan, an increase of 44.9% year-on-year; In the post-epidemic era, e-commerce has become the main engine for China's rapid recovery of consumer economy and driving the real industry, while the epidemic has also forced e-commerce to accelerate innovation, live broadcasting and new retail ushered in a highlight moment, and promoted the continuous development of qingyuan e-commerce market in the direction of high quality.