Text, photo/Yangcheng Evening News all-media reporter Chen Qiang correspondent Luo Changyu
On February 27th, the opening ceremony of the first flagship store of Qingyuan Yingde Rongda Industrial Co., Ltd. tea brand "Luyi Tea Garden" and the promotion of yingde black tea new tea culture were held in Guangzhou. The reporter learned at the event site that by the end of 2020, the output value of Yingde black tea tea was 4.32 billion yuan, the comprehensive output value was 5.054 billion yuan, and the online tea sales were 550 million yuan.
The Yingde Black Tea New Tea Drinking Culture Promotion Conference was held in Guangzhou
Luo Xinpeng, founder of "Luyi Tea Garden", told reporters that Yingde City enjoys the reputation of "the hometown of Chinese black tea", and Yingde black tea contains a profound history and culture, with the characteristics of dark color, uniform and firm particles, high aroma, bright red tea soup, strong taste, luscious and pleasant after drinking, refreshing and refreshing. By the end of 2020, the planting scale of tea gardens in Yingde City will reach 162,000 mu, employing 150,000 people, and the output of dry tea in 2020 is expected to be 12,100 tons, the tea output value will be 4.32 billion yuan, the comprehensive output value will be 5.054 billion yuan, and the online tea sales will be 550 million yuan. There are 558 tea-related enterprises in the city, 592 tea-related individual households (tea estates, etc.), 142 tea-related professional cooperatives, and 73 tea-related family farms.
A traditional tea art performance at the event site
It is understood that Yingde City has been rated as a "National Key Tea Producing County" for 8 consecutive years and has been selected into the list of "Top 100 Counties in China's Tea Industry" for three consecutive years. The influence of Yingde black tea brand has been continuously improved, and in 2017, it was rated as "China's Excellent Tea Regional Public Brand"; in 2019, it was awarded the title of "World High-fragrance Black Tea" by the International Tea Committee; it was selected as 300 representative regional public brands of characteristic agricultural products in the 2019 China Agricultural Brand Directory; in the list of "Guangdong Brand" in 2019, Yingde Black Tea ranked first in the province with a brand value of up to 27.29 billion yuan.
Yingde black tea has become one of the main industries in the local area to drive farmers out of poverty and become rich. For example, Yingde Rongda Industrial Company has set up poverty alleviation workshops in Jinzao Village, Jiulong Town, Yingde City, and actively participated in employment assistance, and the company has provided nearly 900 local jobs for the local people and solved the employment problem of 30 people who have established files and established files to get rid of poverty.
A new tea drinking performance at the event site
In recent years, fashionable tea has penetrated into the lives of young people and has become an unstoppable trend of the times. In order to let more young people understand the Culture of Yingde Black Tea, let more young people know About Yingde Black Tea, taste Yingde Black Tea, and fall in love with Yingde Black Tea, Yingde Black Tea Enterprises are also committed to promoting Yingde Black Tea in a way that young people love. Luo Xinpeng revealed that Luyi Tea Garden has its own research and development team, combined with the popular tea culture, with Yingde black tea as the base tea, integrating the top tea production process to polish the drink, and enriching the different experiences of the public to taste Yingde black tea through different combinations.
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | Wei Qin
The | of the trial and signing is Zheng Zongmin
Intern | Chen Xiyi