【CNMO News】With the rise of various short video platforms, many people like to pick up their mobile phones to brush videos in their spare time. At present, the hot short video platforms on the market include Douyin, Kuaishou, etc., of which Douyin covers 96% of the national intangible cultural heritage projects, and also launched the "Intangible Cultural Heritage Partner" plan, and the audience and user volume of Douyin are very broad. On December 28, Douyin launched the campaign, announced the 2021 annual report, and launched the "Leapfrog 2021" and "Open 2022" activities on December 31 and January 1.

TikTok 2021 Annual Report
The 2021 annual report of Douyin can show the time when users first registered for Douyin, the most frequently watched areas, the number of videos watched, the number of times they searched for videos, the number of likes, the number of times they shared videos, the number of @friends, and other information, and then generate the user's role in the douyin strange travel world based on the data used in 2021. At the same time, users can get up to 8 yuan douyin payment coupons when they post posters.
It is worth mentioning that the Douyin e-commerce apparel industry jointly launched activities with a number of brand merchants, with a cumulative playback volume of 480 million, and nearly 10,000 user contributions, of which the total single-day transaction volume of the new BigDay in the year of The Ma-Hu year exceeded 5 million. In addition, Douyin is testing the "Contacts" function, through which users can view the dynamics of their friends, and a new "Contact" page has been added to the "Friends" function bar to combine with the previous "Friends Video Dynamics".