Many places have issued "red envelopes" in the property market, and the direction of regulation and control has changed?

The "boots" of the reduction of the standard landed, the LPR "interest rate cut" arrived as promised, and the recent property market, warm wind gusts.

At the end of the year, the favorable policies of the local property market to support the development of the commercial housing market are also continuous. Carding found that the local policy "red envelopes" are mainly talent subsidies, subsidies for new city residents to settle down and buy houses.

Heilongjiang property market new deal "day trip"

On the evening of the 20th, the official website of the Heilongjiang Provincial People's Government released the article "The Provincial Housing and Construction Department Held a Regulatory Meeting to Deploy All-out Sprint to the Growth of the Real Estate Industry", which proposed multiple measures to promote promotion and preferential policies, as well as actively guide market expectations.

The reference to "real estate industry growth work" is the first provincial-level policy to support real estate development in the country recently, and the industry believes that few provincial-level departments have talked about encouraging and promoting the development of the real estate market, so it has a very strong signal significance.

But the next afternoon, the article was taken down on the official website, and there is still no official response to whether it will continue to be executed. But in fact, earlier, Harbin, the capital of Heilongjiang Province, has introduced the "Sixteen Articles" New Deal to promote the stable and healthy development of the real estate market, which is considered to be the first shot to relax the regulation and control of the property market.

In the document released in October and formulated by the Harbin Municipal Housing and Construction Bureau and the Municipal Natural Planning Bureau, the Municipal Finance Bureau and other 8 departments, in terms of reducing the burden on housing enterprises, it proposes policies such as reducing the pre-sale permit standard, accelerating the return of pre-sale funds, reducing the pre-collection rate of land value-added tax, supporting the promotional activities of housing enterprises, and reducing the cost of land acquisition for housing enterprises; in terms of improving the demand for housing purchases, it is proposed to give housing subsidies to talents and new citizens, relax the age of second-hand housing provident fund loans and reduce the cost of apartment living.

However, after the "first shot" was issued, there were voices in the market that interpreted "supporting the promotion activities of housing enterprises" as encouraging housing enterprises to reduce prices and promote promotions and relax the supervision of pre-sale funds. In this regard, the relevant person in charge of the Harbin Housing and Construction Bureau publicly responded that this move is not to encourage price reduction, but to allow housing enterprises to stabilize prices, find out the positioning, and achieve short-term growth and long-term market stability through the new policy.

Harbin's "misreading" is in the front, and the industry also believes that Heilongjiang's withdrawal may be a wording problem.

"The above-mentioned meeting mentioned that 'effectively stimulate the demand for housing and release the consumption potential of the masses', which is not comprehensive. If it is a self-occupied demand, whether it is the first set or an improved type, it needs to be effectively guaranteed; but if it is an investment demand for housing, it cannot be stimulated, otherwise it will violate the regulatory requirements of 'housing and not speculation'. Zhang Bo, president of the 58 Anchor Research Institute, analyzed this.

Zhang Bo believes that Heilongjiang's action to maintain stability in the property market itself is timely, because the city's policies to promote the virtuous circle and healthy development of the real estate industry mean that real estate regulation and control is not blindly tight, but will be adjusted according to the situation of different cities and regions. However, how to grasp the scale of policy implementation, while adhering to the bottom line of "housing and not speculation", because of the city's policies and the maintenance of the property market, it is the city that needs to think and balance the city that has experienced a sharp decline in the property market.

Jilin Province encourages housing subsidies and loan discounts

Although Heilongjiang's new property market policy has been "withdrawn", Jilin, which is also the third eastern province, cannot sit still.

According to the official website of the Jilin Provincial Development and Reform Commission on the 22nd, li Guoqiang, director of the Jilin Provincial Development and Reform Commission, said at a press conference that it is necessary to promote the operation of the real estate market to be more stable, including encouraging and guiding cities and counties to carry out housing subsidies and loan discounts, and supporting farmers to buy houses in the city.

Among them, Changchun City, the capital of Jilin Province, has implemented the settlement fee for key college graduates and the subsidy policy for the purchase of houses by national-level leading talents, and improved the subsidy standards for farmers who have entered the city. The support policy is extended until June 30, 2022.

"Lowering the threshold for buying a house, including the implementation of housing subsidies and loan discounts; encouraging all kinds of groups to buy houses, including farmers in the city, college graduates and leading talents." Similar policies are very obvious policies that encourage the development of the property market. Yan Yuejin, research director of the think tank center of E-House Research Institute, said.

Like Heilongjiang, which has attracted much attention in recent years because of the continuous decline in housing prices in Hegang and Mudanjiang, The policies introduced by Jilin to support the development of the real estate industry are also related to the downward pressure on the local market.

According to the "Real Estate Market Report of 31 Provinces" released by E-House Research Institute, from January to November, the transaction amount of commercial housing in Heilongjiang Province fell by 18% year-on-year, and the decline was only lower than that in Yunnan and Qinghai; the average transaction price of commercial housing fell by 10% year-on-year, ranking first in the decline. The transaction amount of commercial housing in Jilin Province fell by 8% year-on-year, and the average transaction price of commercial housing fell by 7% year-on-year, and the two data ranked seventh and second-to-last respectively in the year-on-year growth ranking of 31 provinces.

The decline of "volume and price falling together" has long appeared. At the end of August this year, Changchun City has issued a "restriction order" and proposed measures such as replacing pre-sale fund supervision with bank guarantees to alleviate the pressure on housing enterprises.

Encouraging housing purchase policies emerge, focusing on "real money and silver"

The Central Economic Work Conference made it clear that the commercial housing market should be supported to better meet the reasonable housing needs of home buyers and promote the healthy development and virtuous circle of the real estate industry.

At present, with the stability of credit policies, local real estate stabilization policies are frequently released. Zhongyuan Real Estate Research Center incomplete statistics, in the past month, Guilin, Jinjiang, Wuhu, Jingmen, Hengyang, Kaifeng, Nanning, Baoding and other more than 20 cities have come up with "real money and silver" in order to boost the real estate market.

Among them, the most typical policy content mainly focuses on talent subsidies, subsidies for residents of new cities to settle down and buy houses, etc.

For example, Guilin, Guangxi Province, has adopted the form of subsidies for "consumption coupons", giving buyers who purchase newly built commercial houses in the five urban areas a subsidy of 1% of the transaction contract amount and issuing consumption voucher subsidies, which can be used to purchase department stores, home appliances, vehicles and other goods in local commercial and trade enterprises.

Hunan Hengyang has clearly defined the deed tax subsidy of "fully promoting the virtuous circle and healthy development of the real estate industry", and on the basis of the deed tax paid for the purchase of newly built commodity housing subsidies within a limited period of time, the deed tax paid for the purchase of underground parking spaces is 80%.

Preferential treatment for special groups is also a common means used in many places. Talent has become the window of real estate policy regulation, new citizens settling down to buy a house has become the focus of encouragement, and hukou, academic qualifications, three children, etc. have become the main direction of relaxation. For example, Shanghai and other cities have increased settlements, and cities such as Nanning in Guangxi and Nantong in Jiangsu have issued subsidy policies for talents to buy houses.

Zhang Dawei, chief analyst of Zhongyuan Real Estate, believes that the real estate regulation and control of all parties has exceeded 600 times during the year, refreshing the single-year historical record, and it is expected to exceed 630 times throughout the year, and the property market is expected to gradually stabilize.

"However, the policy is currently mainly concentrated in the third and fourth-tier cities, which also reflects the serious differentiation of the property market, and the centralized release subsidy policy in the third- and fourth-tier cities is the largest policy that local governments can use." Zhang Dawei said.

The industry generally believes that the introduction of encouraging policies in many places has released a strong signal for the regulation and control of the national real estate market, or will guide more places to speed up the follow-up, especially for Yunnan, Guangxi, Liaoning and other places where the real estate market pressure is obviously large or the inventory backlog is serious, the policy adjustment is equally urgent.

It should be noted that some industry views believe that housing subsidies are short-term behavior, and in order to achieve long-term healthy development of the real estate market, it is still necessary to focus on the improvement of fundamentals such as population and industry.

Column Editor-in-Chief: Gu Wanquan Text Editor: Song Yanlin Title Image Source: Figure Worm Image Editor: Su Wei

Source: Author: China News Network