Maserati's brand premium is higher than BBA, so in the eyes of many people, Maserati is an ultra-luxury brand. Although the reputation is outstanding, it is not real, because Maserati's sales are not good. The data shows that from January to November 2021, Maserati's sales in Chinese mainland were 6257 vehicles, which was not as much as the BBA, so Maserati was eager to break through. Now that Maserati has put down its body and is about to push an entry-level SUV, the question is, how much pressure will this car put on Porsche?
Recently, Maserati's new SUV Grecale appeared in northern Europe to begin winter testing. The car is positioned as a compact SUV, with competitors locking on to the Porsche Macan. It is reported that the new car is planned to be released in the first quarter of next year, first listed overseas, and will be introduced to the Chinese market in the future. The starting price of the new car is about 550,000, in fact, Maserati launched this car is also forced to be helpless, after all, the first few breakouts are not ideal.
All along, Maserati has not had too cheap models, not only expensive, but also relatively few styles, so sales are not good. In order to increase overall sales, Maserati revived Ghibli in 2013 and launched its first SUV Levante in 2016, after the launch of these two cars, Maserati's global sales did go up, but in 2019 it plummeted. If no remedial measures are taken, the brand will soon be eliminated by the market. In this case, it was necessary to launch a model that could go in volume, so Maserati once again looked to Porsche, because Porsche was relying on SUVs to break through.
Twenty years ago, Porsche struggled on the brink of bankruptcy, when Porsche said to build an SUV, everyone did not understand, not optimistic, and then Cayenne made Porsche earn a lot of money, but also let the people who looked down on him impressed, after the success of Cayenne, Porsche took advantage of the victory and launched the entry-level Macan, if nothing else, it is not difficult to understand why Maserati wants to learn from Porsche.
The Chinese market is a luxury car vane, data show that from January to November 2021, Porsche's sales in Chinese mainland were 80,558 vehicles, of which the Porsche Macan was 27,065 units, accounting for 33.5%, and the Porsche Cayenne was 25,375 vehicles, accounting for 31.4%, that is to say, the Porsche Macan has become a Porsche family traffic model. Maserati launched Levante did not meet expectations, remember when Levante first came out, everyone said that Cayenne's strong enemy came, from today's sales point of view, Levante and Cayenne is not an order of magnitude at all, so Maserati launched Gregare to see if it can compete with Macan.
As for the future of the Maserati Gregare, we can estimate that the Macan can become the main model of the Porsche family, the Grecale can also, but the sales will not exceed the Macan, so it will not bring much pressure to Porsche, the reason is very simple, take the Maserati Levante as an example, from January to November 2021, Levante's sales in Chinese mainland are 3693 units, cayenne is 25375 vehicles, That is to say, cayenne is 6.87 times that of Levante, according to this multiple estimate, Maserati's new SUV Grecale will sell about 4500 units a year in Chinese mainland in the future, and it is necessary to break through this sales unless the price is lowered.