The author | Liu Xiaotu
Editor| Li Chunhui
Time is like water, years are like songs, and it is time to face the "year-end summary" button and look around. However, with the start of the New Year's Eve party war between david and platforms, the sadness of the hard candy jun immediately decreased by a few points, and he quickly took out the style of "mentor" to evaluate.
Hunan Satellite TV took the lead and shouted the slogan of "youth shines, the light is coming". After the main visual poster and the light concept film were announced, no more information was released, and the grinding goblin's style made people anxious to catch fire; Jiangsu Satellite TV was more considerate, successively announcing three waves of guest lineups, pulling out the three generations of the old, middle-aged and young Chinese music industry. The stars sang and comforted me.
When the two old satellite TV are fighting, the new player Bilibili (hereinafter referred to as Station B), which also makes the audience look forward to, also quickly moves. First with a "Fireworks" trailer short film to earn enough attention, and then the first wave of lineup spoilers is a blockbuster drama. "Original God", "Let the Bullets Fly", "Wei Zhentian" and other IP have their own scenes, covering multiple circles such as film and dance dramas, how will they be interpreted to make people scratch their hearts now.
Among them, the movie "Let the Bullets Fly" has always been a popular material for B station users to play terriers, and now the first stage news of the New Year's Eve party came, successfully won the Weibo hot search, and the netizens who were amazed left a message: "Ye Qing hui", "This is the surprise", "Famous scene bidding, let the learning apply for heritage".
The materials of the New Year's Eve party are still being updated continuously, and the hard candy Junsuo simply predicts this year's cross-night around the lineup, style and program. Dear audience, whose brand will be flipped?
Traffic, not the same as each other
In recent years, the amount of "traffic" is a hard indicator to measure the New Year's Eve party, and it is also the topic that netizens are most concerned about.
Hunan Satellite TV has always been a traffic hanging, and last year's sentence "Except for traffic, we have nothing" was impressive. However, the players who have always been high-profile have relented this year. In the information currently issued by the official blog, only one main visual poster is a bit informative.
But I can't stand the fans' well-informed information, and I can always find clues along the scalpers, rehearsals, and celebrity itineraries. In conjunction with Hunan Satellite TV's consistent "steady flow and solid flow, fat water self-protection", you can spell out a vague guest list. Looking around, Wang Yibo's fans called for official announcements the loudest. Not surprisingly, he will be a ratings trump card for this year's Mango New Year's Eve.
According to past experience, Hunan Satellite TV's New Year's Eve party will make full use of its own popular dramas and variety shows to do themes and create topics. Not long ago, after the broadcast of the urban love drama "Flying with You in the Wind", Wang Anyu and Song Zu'er's "Fight for Strength" combination became sweet and popular, making countless people unable to extricate themselves from sugar. The network rumors that this pair of handsome men and women will return to business on Hunan Satellite TV in the evening, and CP fans are excited and are urging the official announcement.
It's just that netizens are impatient, but Mangfei is hiding it. In recent days, when Hunan Satellite TV's official blog updated the classic clip of the cross-night span ten years ago, it caused complaints about "grinding and rubbing" and "tired". Princess Mang, don't be arrogant and arrogant, she has lost her sacred heart.
Compared with the two, Jiangsu Satellite TV is still consistently dignified and atmospheric, and decisively chooses to confront head-on on the "song world traffic". Yang Hongji and Guan Mucun represented the veteran singers in the town field, Li Yuchun, Deng Ziqi, Mao Buyi and other powerful singers gathered together, and young idols such as Hard Candy Girl, Chen Weiting, and Cai Xukun joined. The three singer genres strive to attract enough attention to attract listeners of all ages.
Last year's New Year's Eve party achieved very good results in the B station, this year naturally also attracted much attention. As early as the beginning of December, Station B issued a document on the scalper scalping, directly denouncing "The Times Youth League joined the New Year's Eve Party of Station B" as false information, and said that "Zhou Shen joined station B New Year's Eve Party" as confirmation news. Subsequently, the #B station New Year's Eve party used a statement to officially announce the topic of Zhou Shen joining the #Weibo hot search, and won nearly 200 million reads. Okay, strangely funny but effective ways of official announcement have been added.
After the official promotion of the cross-night rehearsal of Station B, "Wei Zhentian Business Trip to Wuxi" spread in short videos and social media, becoming a major source of happiness for netizens. Unexpectedly, Wei Zhentian took a Vlog on a business trip, which not only allowed himself to brush up on the sense of existence, but also gave spoilers to the shocking dance of the B station.
The continuous fragmentation of interesting information makes the B station have a long enough content fermentation period across the night, which is more convenient for pre-dissemination. With the launch of the trailer "Fireworks", the release of the first batch of IP lineups, and the unveiling of the guest lineup, the interest of the masses in the crowd continued to rise.
Style, each palace has a preference
Legend has it that Zhen Huan, who sold soy milk at the gate of the Yongwang Mansion, was able to pass the customs all the way to the empress. And her daughter-in-law, Concubine Ling, who was born in the Ministry of Internal Affairs, still passed five levels and beheaded six generals, and became the birth mother of the Jiaqing Emperor. It can be seen that the starting point is important, but the laughter to the end depends on the real ability.
Nowadays, each David TV and platform have changed into new clothes and have already made a face-to-face with us before the Opening of the New Year's Eve Family Banquet. Whether the lineup is good or not, the resources are hard or not, and the basic plate is not big, these initial impressions must affect the basic score. But after who can shine, who will be frustrated, we still have to go back to the content level to find the answer.
Hunan Satellite TV still focuses on youth this new year. The main visual poster is brightly colored, with pink nebulae as the background, surrounded by planets, whales, mountains, astronauts and other elements suspended, and the sense of cybercrisy is overwhelming. And young boys and girls occupy a corner, or stare at the sky, or rush to the front, adding a lot of youthful vitality, making people look forward to the stage and visual effects of the positive film.
In addition, Hunan Satellite TV also offered a "light formula" to suggest that this year's little secret is hidden in it, calling on everyone to unlock surprises. At present, the official only gives two tips: successful single + "Little Luck" = sweet 2020, graduation + "Day One" = a new beginning. Netizens opened their minds, there are guessing that the guests of the comprehensive are sprinkling sugar, there are guessing that the cp is open, and there are also guessing that Tian Fuzhen and Sun Yanzi are coming, and everything is available.
Jiangsu Satellite TV, which has always been stable and seeking change, is still nostalgic and classic this year. The specific program has not yet been announced, but judging from the singers and guests in Yishui, it must be an auditory feast that night. Classic golden songs, Internet divine songs, and popular songs make people want to sing K when they watch the party.
The innovation is that this year, Jiangsu Satellite TV also invited "ordinary guests" such as the aerospace old comrades choir, the national model of poverty alleviation, and the representative of the veteran soldiers of the War to Resist US Aggression and Aid Korea, so as to echo the times and closely follow the theme of struggle. The party was not broadcast, and the hard candy jun had already felt a strong positive energy.
If Jiangsu Satellite TV's expression of the times is a poetry that spews out of thin air, the New Year's Eve party of Station B is a prose with implicit implications. A few days ago, the official sent everyone a very creative and brilliant "fireworks" with the first trailer short film "Fireworks".
"If you slowly raise your hand, raise it to the top of your head, and then suddenly open your five fingers." Congratulations, you just set yourself a firework." This is the hot stem of this year's popular network, poking at the loneliness and loneliness of modern people. But in the healing short film of "Fireworks" on B station, this boring and boring body language is reinterpreted into a romantic ritual of saying goodbye to the past, embracing hope, and encouraging each other.
Among the people who set off the fireworks, there are couples, there are couples, there are single parties, there are families, there are hearing impaired people... The sentient beings composed of these groups are actually the epitome of the vast world. Everyone has experienced the hardships of life, but they still hope to stretch out their hands and light up the brilliant fireworks of the spiritual world, lighting themselves up and warming each other.
However, although the concept of "Fireworks" is indeed well played, it does not intuitively show the content of this year's B station. Therefore, after this short film set off a hot discussion, netizens became more and more curious about the program itself, urging the progress of spoilers in the screen screen.
Soon, the B station official blog released part of the program IP and deduction form. The blockbuster game "Original God", the classic god film "Let the Bullets Fly", the legendary National Drama "Great Qin Empire", the top stream of the universe "Wei Zhentian", etc. are all among them, and I don't know how these familiar games, animations, film and television works will appear on the stage of the party.
In general, each cross-night has its own characteristics, and the B station that makes it most difficult to imagine the content presentation method temporarily comes out on top. If their features are as good as the trailer, the decisive battle will have to be fought with the producers.
Cross the night and create the Apocalypse
The composition of the same topic is the most difficult to write, and the hard candy jun has a deep understanding of it. Every time you encounter a big cultural and entertainment hotspot, after the peers have a lot of output, to find some new angles is almost like breaking the head. Not to mention that the New Year's Eve party has a history of sixteen years in China, and at least six or seven platforms are available for the audience to choose from every year, and it is quite difficult to differentiate. Each family must not only face fierce competition externally, but also seek innovation and break the game internally, and strive to be happy with the family and cover the largest number of people.
In this situation, the creation of the New Year's Eve party has played a conservative card for a long time. Almost all platforms are competing for top stars and young idols, and they are even more uniform in following the trend of explosive content. Remember that when rap just became popular, at the New Year's Eve party of several David TV, no matter what singers and songs had to rap, Teacher Fei Yuqing also began to yo yo. As for the cover of the Divine Comedy, it is even more crazy "collision song", I believe everyone still remembers the fear of being dominated by "Desert Camel" and "Wild Wolf Disco".
Of course, it is also a lack of remoteness to say that the audience is completely unacceptable to this kind of flattering operation. For example, hip-hop, blending with familiar pop music, coupled with the blessing of popular singers, after such improvements, we can also eat. But over time, this kind of creation is very prone to problems such as patterning and homogenization, and even if there are frequent changes of stations, the number of roads is not bad.
Until the emergence of a "catfish", the entire industry began to rethink the production concept of the New Year's Eve party - family fun and circle layering, how to choose and how to balance. It was the last day of 2019, and Station B broadcast its own New Year's Eve party for the first time.
Station B's first New Year's Eve party
The differences are there for all to see. Station B has brought a new concept to this tired annual fixed entertainment - cross-night no longer overemphasizes the value of stars, but conquers users with diversified content with a strong platform imprint, meets the aesthetic preferences of major circles, and finally forms a multi-frequency resonance that breaks the circle and crosses the circle.
Nowadays, a successful New Year's Eve party, in addition to entertainment and aesthetic value, emotional value and humanistic care have also become indispensable. In the new creative context, the party once again becomes a mirror that reflects social changes, and the development of the home country, customs, and social concepts can all be hidden. This year, Beijing Satellite TV, which ignited the dream of the Winter Olympics, crossed the night, Jiangsu Satellite TV, which paid tribute to the heroes of the fight against the epidemic, and crossed the night of Station B, which brilliantly rushed to the most beautiful night, all of which had deep meaning.
In addition to content upgrades, behind the New Year's Eve party is the drive of technology and humanities on entertainment content. In recent years, several major veteran satellite televisions have upgraded their cross-night dances.
This year, Jiangsu Satellite TV used the stage presentation and quality creativity of "Asia's Top Show" to present the corresponding story and pay tribute to the strivers in various fields. The stage effect of Jiangsu Satellite TV's cross-Chinese New Year's Eve has been continuously created, and it has also become its characteristic of attracting young people. On the New Year's Eve stage in 2016, when singer Li Jian sang "The Search for the Deep Sea", a 3D big blue whale "swam" from the air, and the shocking vision followed the rhythm of the music, touching many audiences.
The more obvious evolution is that the trans-evening finally found a certain dynamic balance between the circle and the public. The content consumption of Internet users has obvious circle nature, and personalization has become an important means of drainage of online content. In short, the more vertical audiences get together because of common interests, the more they can break through aesthetic barriers and ultimately achieve mass influence with circle culture.
It should be noted that circle segmentation and limiting users are two different things. Every year, some people sigh, "I can't understand the New Year's Eve party without chasing the stars", and the traffic idol singing his own masterpiece is likely to be a "limited user" product. The reason why station B has been outstanding for two consecutive years is precisely because of the unlimited and inclusive content, with the creative idea of focusing on the circle layer and attaching equal importance to each circle, to the greatest extent to ensure that several generations can find a crowding posture, and even achieve cross-circle trials.
Judging from this year's B station cross-night program, the theme covers all categories of culture and entertainment, and the production team focuses on selecting the content favored by users in the station such as "Let the Bullets Fly", "Great Qin Empire", "Spirit Cage", etc., and on this basis, it is innovatively interpreted and used the "familiar and strange" look and feel to create surprises.
Station B "Let Learning" team building site
As a New Year's Eve party, we must pursue family fun so that everyone can accept and participate. Being a cross-night judge once a year is still very addictive. So, have you thought about whose brand you turned on on the last night of 2021?