This year's Lantern Party of the Central Radio and Television Corporation used new technologies to gather many figures related to folk music in history on the same stage.
Jiangsu Satellite TV's 2022 New Year's Eve Party uses new technologies to invite back "Teresa Teng" to sing with Zhou Shen.
In recent years, the integration of technology and culture has become one of the trends in the creation of television programs. From Henan Satellite TV's "Chinese Festival" series represented by "Tang Palace Night Banquet" and "Roselle Water Endowment", to the "Chinese Archaeological Conference" and "China in the Classics" and other programs of the Central Radio and Television Corporation, which have aroused heated discussions, and then to Jiangsu Satellite TV's "The Strongest Brain", "From the Earth", "2060" and other scientific and technological variety shows, science and technology and culture collide with dazzling brilliance, bringing strong aesthetic pleasure to the audience, so that literature and art have inserted the flexible wings of "to the future".
Promote the development of literature and art
Television itself is a product of technological development. From black and white to color, from analog signals to digital signals, technological progress has brought colorful television programs into thousands of households. "Original + culture + technology" has also been the general direction of literary and artistic program creation. Tian Qinxin, president of the National Drama Theatre, said: "Digitalization and literary and art workers are closely related, and we must prepare in advance in the digital era. ”
Looking at the programs that combine science and technology and culture in recent years, from the perspective of form, they can be roughly divided into the following categories:
Science and technology is the "assistant" of the creation of literary and artistic programs. Many programs use high-tech equipment and technology, such as the annual CCTV Spring Festival Gala and other large-scale evenings generally use huge curved LED screens and 5G+4K/8K HD broadcast technology, focusing on providing high-definition, immersive sensory experience for the audience visually, so that the audience is immersed in the scene and immersed in it. Another example is the use of animation to restore the structure of building bridges, show the whole geological picture, reproduce the movements of characters, etc., so that the audience can see at a glance, this technique is widely used in documentaries and literary programs.
Science and technology have become the "source" of literary and artistic program creation. For example, "The Strongest Brain's Burning Brain" positions the "Youth Brain", "Intelligent Future" creates "Warm Technology", "I Am the Future", "Witty", "Come on, To the Future" and other programs involve robots, life science, science experiments, etc., so that "gravitational waves", "cloud computing" and "big data", which look tall and tall, enter people's lives through vivid games and experiments, and become a hot topic for the audience.
Science and technology have become the "protagonists" of the literary and artistic stage. In these programs, the whole process of science and technology participates in the creation, production and dissemination, and embarks on the stage of literary and artistic programs. For example, virtual people have appeared widely in major galas and many programs, and even the first original animation image stage competition program "2060" was born. In this show, various virtual anime characters take turns to appear, pulling the "future" to the present, and the fantastic stage background and costumes and props based on traditional culture are very attractive to the attention of young people. Jiangsu Satellite TV's 2022 New Year's Eve Gala, through new technologies such as motion capture, virtual reality, and artificial intelligence, invited "Teresa Teng" to sing with real singer Zhou Shen, which surprised many viewers, especially middle-aged and elderly audiences.
Activate traditional culture
How to make traditional culture "live" and "move" in a form that conforms to modern aesthetics? How to explore the contemporary values in traditional culture and create a spiritual connection with the current audience? These are the two major difficulties faced by traditional cultural TV programs, which require creators to change their narrative voice and tell stories in an audiovisual language that is close to modern audiences, especially young audiences. Looking at the traditional cultural theme programs that have been praised in recent years, they can skillfully solve problems in these two aspects.
Henan Satellite TV's "Chinese Festival" series of "Tang Palace Night Banquet" adopts the painting meaning of ancient famous paintings such as "Lady of the Hairpin Flower" and "Thousand Mile River and Mountain Map" as the background, interspersed with cultural relics such as women's good owls, lotus crane square pots, Jia Hu bone flutes, etc., coupled with the use of 5G+ AR technology, so that the audience can feel the great beauty and grace of the Tang Dynasty.com "wind blowing immortals fluttering and fluttering, like neon dress feather dance". The "China Archaeological Conference" fully excavates the advantages of the AI+VR naked-eye 3D studio technology of the Central Radio and Television Corporation, and tailors different "sight + hear + touch" scenes for each archaeological site to achieve technological breakthroughs and innovations. This year's CCTV Lantern Evening Program "Qi Tianle" uses XR technology to gather many historical figures related to folk music on the same stage, so that the audience can get a shocking visual and auditory experience under the stars, in the landscape and in the Dunhuang Grottoes.
The success of these programs shows that science and technology is an important force to activate the vitality of China's excellent traditional culture. On the one hand, we must pursue the cool feeling brought by science and technology to the program, and we must also tap the humanistic spirit and value concept contained in china's excellent traditional culture; on the other hand, if there is no boost of scientific and technological forces, "wine is also afraid of deep alleys", good programs cannot automatically have market space, let alone get the favor of young people.
Break new ground
The rapid development of science and technology has brought a new atmosphere to literary and artistic programs. At present, the development of the digital economy is in full swing, literary and artistic creation continues to prosper, the "old soil" program model will eventually be eliminated, and a number of programs with new ideas, new forms and new technologies will surely become the mainstream.
The deep integration of technology and culture will bring more refreshing programs. Some insiders believe that at present, science and technology and culture have been blended in some programs, and science and technology is not cold and lofty for literary and artistic programs, but has truly participated in the content creation of literature and art. For example, some programs strengthen the use of VR/AR technology, and the audience wears AR glasses to interact with virtual objects in a real 3D space and become part of the program. At the same time, the image of science and technology, such as virtual people, will also be more humane with the development of artificial intelligence, with more humanistic care.
The integration of science and technology and culture will force creators to speed up the pace of scientific and technological application and promote the progress of television science and technology. The creation of literary and artistic programs is inseparable from the continuous progress of science and technology to achieve a leap in artistic quality. It can be said that it is the progress of science and technology that has promoted the program's creativity from the imagination to the landing. For example, Xiao Yang, the first virtual digital host of Hunan Satellite TV, was created by more than 30 digital artists and engineers by the technical team by collecting the images of hundreds of women.
Science and technology promote literary and artistic innovation and lead the trend of literature and art. Lu Yitao, director of the Central Radio and Television Corporation, once told the media that new media and new technologies have not only brought about changes in the way programs are produced and broadcasted, but also become the internal driving force for the innovation of program content and form, stimulating creative inspiration and promoting the innovative development of literary and artistic works. Needless to say, some programs at present still rely too much on science and technology and ignore content innovation, or the phenomenon that technology and the program itself have not been organically integrated, which is easy to make the audience have aesthetic fatigue. Some virtual animation images have not yet truly reflected the Chinese aesthetic style, and the traces of imitation and borrowing are heavier. All these require creators to further grasp the relationship between science and technology and art, adhere to high-quality content as the foundation, take advanced science and technology as the support, open up new areas of life and artistic expression of the times, and show a new realm of literary and artistic innovation and literary and artistic implications.
Source: People's Daily Overseas Edition