On December 24th, the 9th Guangdong Internet Government Affairs Forum was held in Zhudao Hotel, Guangzhou. With the theme of intensive cultivation efficiency, this forum focuses on the content production, operation and dissemination and technological innovation of new government affairs new media, and invites outstanding government new media managers and operators in the province to discuss the innovative communication trends and experiences of Guangdong government affairs new media. At the same time, the forum released the 2021 government affairs new media index report and shared excellent experiences such as people's livelihood services and content innovation.
The report pointed out that this year, Guangdong government affairs new media maintained rapid development under the guidance of party building. The epidemic has further highlighted the role of new media in government affairs in precise prevention and control and precise services. The readability and activity of government affairs WeChat have been continuously improved, and the dissemination and influence have been expanding.
According to the government Affairs WeChat influence ranking in the report, experts selected the best government affairs number (province, municipality, district) and boutique cases of the year in 2021 Government Affairs New Media. Among them, the annual best government affairs are divided into four categories: provincial, municipal and district level, and the annual best government affairs number, a total of 40; high-quality cases are divided into four categories: innovative communication, people's livelihood services, communication effects, and visual communication, with a total of 60.
Intensive farming efficiency Promote the high-quality development of Internet government affairs
Zhang Zhi'an, deputy dean of the Guangdong-Hong Kong-Macao Development Research Institute of Sun Yat-sen University and professor of the School of Communication and Design of Sun Yat-sen University, said in his speech at the forum that new media for government affairs have entered the era of platform combination and are more deeply integrated into the development of the Guangdong-Hong Kong-Macao Greater Bay Area. In the new communication scenario, Guangdong's government affairs new media will usher in a new pattern, new opportunities, and new challenges.
Zhang Zhi'an, vice president of the Guangdong-Hong Kong-Macao Development Research Institute of Sun Yat-sen University, a national high-end think tank, and professor of the School of Communication and Design of Sun Yat-sen University, delivered a speech at the forum.
Zeng Qingchun, member of the Party Committee and vice president of the Southern Press Media Group, said in his speech that in the context of the normalization of epidemic prevention and control, all kinds of new media for government affairs have become an important channel for the party and the government to connect with the masses, serve the masses and unite the masses in the fight against the epidemic, and have also become an important promoter for accelerating the transformation of government functions, building a service-oriented government, and guiding online public opinion. Under the background of the new era, Guangdong Government Affairs New Media has always adhered to the correct development direction, aimed at different needs, with the help of digitalization and information technology means, opened up media channels, built a comprehensive coverage of the communication network, and effectively promoted the quality and efficiency of administrative management and public services. It is necessary to continue to give play to the advantages of media integration and communication, innovate the form of communication, better serve the people, and serve the overall situation of the work of the party and the state.
Zeng Qingchun, member of the Party Committee and vice president of The Southern Press Media Group, delivered a speech.
Big coffee argues on focusing on the effectiveness of government affairs new media communication
Shan Xuegang, an expert in online public opinion and new media research and deputy director of the People's Network Public Opinion Data Center (People's Network Public Opinion Monitoring Office), Zhang Zhi'an, deputy dean of the Guangdong-Hong Kong-Macao Development Research Institute of Sun Yat-sen University and professor of the School of Communication and Design of Sun Yat-sen University, a national high-end think tank, Xu Chengjun, head of Tencent's advertising and travel industry, Zhang Shengchun, deputy director of the Guangzhou Municipal Narcotics Control Office, Dong Ting, general manager of Tencent Cloud's digital government operations, and many other guests were invited to discuss the integrated development of Internet government affairs from different perspectives.
Special guest Shan Xuegang made a theme sharing.
Shan Xuegang shared the theme of "How to Improve the Timeliness of Public Opinion Response by New Media in Government Affairs" in the form of video connection. He pointed out that the new media of government affairs is an important position to guide online public opinion and build a clear cyberspace. The science of new media in government affairs has undoubtedly strong practical significance in effectively improving the timing, degree and effectiveness of government organs in responding to and guiding public opinion. Only by studying the characteristics of audience distribution and dissemination on each platform, optimizing the layout and coordinating operations, can the overall effectiveness of new government affairs media be newly improved.
Zhang Zhi'an delivered a keynote speech entitled "Internet Platform Governance and Communication Responsibility".
Zhang Zhian compared and analyzed the differentiated model of global platform governance and shared the latest methods of platform governance. It is pointed out that the future dissemination of new media will enter a new trend of no video no dissemination, no platform non-distribution, no emotion and no resonance. New media for government affairs should explore how to improve the public value of content dissemination under the platform-led ecology.
Xu Chengjun delivered a keynote speech on "Exploring a New Path for Global Communication of Urban Brands".
From the perspective of the media platform, Xu Chengjun shared the latest ideas on how to use content, culture, talents, IP and other scenarios to help the city's brand building and upgrading, providing a new direction for government agencies to explore multi-terminal efforts on the Internet platform, achieve efficient drainage, strengthen growth, create urban IP, and publicize the image of the city.
Zhang Shengchun's keynote speech on "The Exploration of a New Media for Government Affairs".
From the perspective of content planning and operation optimization of government affairs new media, Zhang Shengchun shared the innovative exploration of government affairs new media in the expansion of services, publicity and other functions, and discussed how government new media can adapt to the development of the times in the short video era, find the audience, and improve publicity efficiency.
Dong Ting analyzed the pain points and difficulties of new government affairs in platform construction, content optimization, and data support in the mobile era, and put forward corresponding solutions and strategies.
Written by: Nandu reporter Wang Meisu correspondent Ma Qianqian