The protection of intellectual property rights in the Winter Olympics | a network of multi-platform weaving a new track to run at a new speed

As the Beijing Winter Olympic Games are gradually approaching, the enthusiasm of the people across the country to participate in the Winter Olympics is increasing, and the infringement of the Olympic Games on the Internet platform is also increasing, which undoubtedly poses a new challenge to the protection of intellectual property rights at the Beijing Winter Olympic Games.

Recently, in order to thoroughly implement the Regulations of the State Council on the Protection of Olympic Symbols, fulfill the relevant commitments made in the Olympic Charter, the Host City Contract and its Operational Requirements (2016), the Market Development Plan Agreement and the Sponsorship Agreements on the protection of Olympic intellectual property rights and the rights and interests of sponsoring enterprises, the Market Development Department of the Beijing Winter Olympics Organizing Committee, with the support of government market supervision and industry authorities, has signed the "Olympic Charter", "Host City Contract" and its "Operational Requirements (2016)", "Market Development Plan Agreement" and various "Sponsorship Agreements", the Market Development Department of the Beijing Winter Olympics Organizing Committee, with the support of government market supervision and industry authorities, has signed the "Olympic Charter" and e-commerce platforms. The Memorandum of Cooperation on Brand Protection of the Beijing 2022 Winter Olympic and Paralympic Winter Games (hereinafter referred to as the "Memorandum") lays out a rapid disposal mechanism to jointly combat Olympic-related infringements, weave a "one net" for olympic intellectual property protection, and run a "new speed" on the "new track" of the Internet.

Multi-party linkage "one net", brand protection "management" in place.

Compared with the 2008 Beijing Olympic Games, in the context of the Internet, the Olympic-related infringements of the Beijing Winter Olympics often appear on e-commerce platforms and Internet media platforms. In order to cope with the new characteristics of olympic intellectual property protection, the Beijing Winter Olympic Organizing Committee has achieved efficient docking with Internet media platforms and e-commerce platforms in the form of signing memorandums, established a rapid disposal mechanism, and improved the timeliness of handling Olympic-related infringements.

Since December 2021, the Market Development Department of the Beijing Winter Olympics Organizing Committee has signed memorandums of understanding with a number of Internet platforms, including Kuaishou, the right broadcaster of the Beijing Winter Olympic Games, byteDance, the global partner of the International Olympic Committee, Alibaba, the Internet media platform Weibo, and tencent, the right broadcaster of the Beijing Winter Olympic Games. In addition to the above platforms, the docking work with other Internet media platforms and e-commerce platforms is also advancing in an orderly manner.

The establishment of a rapid response mechanism for handling Olympic-related infringements in conjunction with major Internet platforms is an active attempt by the Beijing Winter Olympics Organizing Committee to do a good job in brand protection under the new situation. In the future, the Beijing Winter Olympics Organizing Committee will continue to carry out linkage with the Internet platform with the support of government market supervision and industry authorities, truly achieve online and offline "one network", and realize the rapid response and accurate disposal of Olympic intellectual property protection.

Multiple measures are taken simultaneously to improve speed, and brand protection is "fast" in place.

How to identify the infringing content involving Austria in the massive Internet information and quickly dispose of it in the first time is a major issue in the protection of olympic intellectual property rights in the "new track" of the Internet. In order to better do a good job in the brand protection of the Beijing Winter Olympic Games, the Beijing Winter Olympics Organizing Committee will fully communicate and cooperate with the Internet platforms that signed the memorandum, hold timely meetings to share the Olympic intellectual property rights brand protection information, and assist the platforms to verify the documents provided by the platform users related to the Beijing Winter Olympics Organizing Committee, verify the suspected infringing or counterfeit goods, and jointly combat Olympic-related infringements.

On the basis of accurate identification, Internet platforms such as Kuaishou, Alibaba, ByteDance, Weibo, and Tencent have set up special olympic intellectual property rights protection complaint channels, and have implemented offline processing of Austrian-related infringement clues within 48 hours, constantly refreshing the new speed of Austrian-related infringement disposal. At the same time, with the support of government market supervision and industry authorities, the Beijing Winter Olympics Organizing Committee will also work with various platforms to carry out joint publicity activities on olympic intellectual property protection through their own channels, take multiple measures to help the protection of Olympic intellectual property rights, and create a good network environment for the winter Olympic Games.

The Beijing Winter Olympics is a major landmark event at an important historical node in China, and it is of great significance to carry out the protection of intellectual property rights in the Winter Olympics, the maintenance of Olympic rules and the Olympic Charter for the steady development of all work of the Beijing Winter Olympic Games. In the future, the Beijing Winter Olympics Organizing Committee will continue to steadily promote the protection of Olympic intellectual property rights and escort the successful hosting of a simple, safe and wonderful Winter Olympic Games.

The official website of the Beijing Winter Olympics Organizing Committee