As 2021 draws to a close, take stock of the stunning performance of the TV market in 2021

In ten days, it is New Year's Day, which also means that 2021 is about to pass, and it also means that it is time for the year-end inventory for the smart TV industry. However, the development of the smart TV industry in 2021 is not ideal, according to the expectations of relevant institutions, the scale of China's TV market will reach 43.96 million units in 2021, compared with 44.5 million units in 2020, showing a downward trend.

Although the smart TV market has seen a sharp decline, it is not unrelated to the global economic downturn and China's TV industry has entered the era of stock. After the crazy expansion of the television industry in the past few years, it also overdrawn the future market of television in advance, resulting in the dilemma of China's television industry entering the stock era in advance.

Although the development of China's smart TV industry is sluggish, as one of the world's largest TV markets, its development potential is still very large. Especially in the development of recent years, China's smart TV industry has almost become a global TV vane, and many of the first technologies and products have been promoted in China, leading the world.

2021 is coming to an end, so what are some of the amazing moments in the TV market in 2021?

Leading the process of large-scale smart TV

The process of large-scale smart TVs in China has been accelerating, and the average size has become the first in the world. In 2020, the proportion of products over 65 inches in China's TV market accounted for more than 25%, an increase of 6.5% over the same period last year, and the average size of 52.4 inches in 2020, an increase of 1.5 inches.

Entering 2021, in the case of a sharp rise in the price of LCD panels and a relative lag in the price of large-size LCD panels, TV brands will target larger-sizeD TVs. At this year's AWE2021, UDE2021 and other major exhibitions and brand launches, the larger 75 and 85 inches have become the main position. Entering the second half of the year, when the price of the panel began to decrease, the large-size TV still achieved substantial growth.

According to the data of Aowei Cloud Network, in the TV market in October this year, in terms of the market share of 75 inches and 75 + inches, the offline market 75 inch products increased from 15.5% in the same period last year to 22.6%, and the 75+ products increased from 12.8% to 18.9%; the market share of 75 inch products in the online market increased from 9.1% to 13.8% in the same period last year, and the market share of 75+ products increased from 3.4% to 6%.

It is not difficult to find that the process of large size is accelerating, and it has also spawned the demand for TV replacement.

The driving force of innovative display technology is constantly strengthening

From the first TV to now has a history of nearly a hundred years, in this century of development, the television industry has also ushered in the development of rebirth. As a terminal display device, the development and replacement of the TV industry can also be seen as the update and iteration of display technology, and the history of the development of the TV industry is the replacement history of innovative display technology.

From the crT of the past to liquid crystals, PDP (plasma), to today's OLED, Mini/Micro LED, quantum dots and laser TVs, the innovative display technology of the TV industry has blossomed, which together constitute a highly competitive TV industry. For a time, it was like the Warring States period when the masses were in strife and chaos, and "wars and chaos" continued.

All along, LCD has been the mainstream of shipments, and it is also the most concentrated area of price war. Other innovative display technology fields, such as the OLED field, are mainly concentrated in Samsung due to insufficient capacity supply and high panel prices, and the laser TV base is too small. Therefore, the driving force of innovative display technology products for the renewal of the entire smart TV industry is obviously insufficient.

However, with the emergence of Mini LED backlight technology, it has brought new opportunities to the entire TV industry, filling the gap in the smart TV industry from entry-level to high-end. Mini LED backlight technology can bring more delicate backlight partitions, which can give full play to the maximum residual value of LCD TVs and fill the gap in the mid-end market.

At present, Mini LED has been adopted by the majority of TV brands, becoming the last solution to replace ordinary LED backlit LCD TVs.

The OLED market ushered in a new pattern

The advantages of OLED organic self-luminescence technology will not be repeated here, OLED has become a high-end representative, triggering the pursuit of major TV brands. However, due to the shortage of OLED panel supply, the high cost has been restricting the development of OLED TVs. However, in 2021, the OLED field has ushered in great changes, and a new pattern is about to emerge.

The first is that Samsung QD-OLED has begun mass production, and in 2019, Samsung Display (SDC) announced that it will invest 13.1 trillion won (about 78 billion yuan) to build and develop the production line of QD OLED TV panels. After two years of R&D and trial production, mass production is expected to be achieved in November this year on the 8.5 generation production line (Q1) in Asan, Chungnam, and according to the previous plan, the target production capacity is 30K per month.

In addition, on November 16, TCL Huaxing Optoelectronics (hereinafter referred to as "TCL Huaxing") released 5 new display technologies and display products at its global display ecology conference, of which 65-inch 8K inkjet printing OLED is currently the world's largest size OLED panel based on printing technology, inkjet printED OLED seems to be becoming another way to promote the development of OLED TV.

As the major industry chains begin to mass-produce OLED panels, this product representing high-end TVs will slowly grow and become the best choice to replace LCD TVs.

2021 is coming to an end, although the shipment performance of the smart TV industry is not satisfactory, but the trend and development trend shown, the future of the smart TV industry is still full of expectations.