2021 is an eventful year for Didi, but the reason for all this also stems from Didi itself. Someone once commented that Didi is being swallowed up by its expanding ambitions. In July, Didi was investigated by the relevant departments due to information security issues, and the client was removed from the entire network, which made Didi instantly fall to the bottom.
And now the results of the investigation have not come down, Didi once again suffered a heavy blow, that is, Orange Heart Preferred was removed from the shelves, in the past year Didi has always regarded this business as a commercial center, but now Orange Heart Preferred has not dominated the entire industry as Didi expected, but collapsed in an instant, why is this?
Take the first place in the market with a dark horse posture
At the beginning of this year, the community group buying market was instantly on fire, countless Internet bigwigs began to inject capital into this industry, and industry giants such as Pinduoduo, Meituan, Ali, and Tencent joined the battlefield for a while. At this time, an unknown dark horse stood out, occupied the first position in the market for a time, and its unstoppable momentum was unstoppable, and this company was the orange heart preferred.
Many people are wondering, what is the way of this enterprise, never heard of it before, how can it stand out in the strong community group buying industry? However, it soon became apparent that Orange Heart's preferred life was not simple. In fact, the supporters behind Orange Heart Preferred are didi, which has been in the limelight in recent years.
With the continuous enhancement of strength, Didi has long been reluctant to stick to the online car industry, and its current business covers all walks of life such as e-commerce, navigation, and takeaway. At the beginning of the year, Didi looked at the big cake of community group buying, and in the face of such a promising industry, Didi could not be unmoved. So Didi made up its mind that even at any cost, it must get the first position in the market.
In the first batch of investment alone, Didi has invested more than 20 billion yuan, and Didi is full of confidence in this market and full of ambition. Facts have proved that Didi's efforts are effective, when the industry just began to develop, Orange Heart Preferred did once dominate the throne of the market first, holding a large amount of market share, many people think that Orange Heart Preferred is likely to unify the community group buying market.
20 billion yuan of investment in exchange for a chicken feather
But things didn't go in the direction Thati imagined, and Orange Heart Preferred didn't stay active in this market for long. Within a few months, many people found that orange heart preference, which had been developing rapidly, began to decline continuously. First of all, the community outlets that were originally located in major cities across the country have now plummeted, and Orange Heart Preferred initially covered 31 provinces across the country, and now there are only 9 provinces.
Not only that, but in recent months, Orange Heart Preferred has also carried out crazy layoffs, and now in less than a year, Orange Heart Preferred has less than 5,000 employees in the country. This situation is also due to the decline in the number of orders of Orange Heart Preferred, the number of orders of Orange Heart Preferred in the peak period exceeded 12 million, and now the number of orders per day of Orange Heart Preferred is only about 2 million.
However, the bad news for Orange Heart Preferred is far from over, and recently many people have found that orange heart preferred service layouts can no longer be found on Didi software. Many people have discussed this situation, some people say that the relevant departments forcibly stripped orange heart preferred, and some people said that Didi intends to sell orange heart preferred.
But either way, this is certainly a very big blow to Orange Heart Preferred. Orange Heart Preferred was able to succeed at the beginning, which is inseparable from Didi's drainage, but this time it has a large number of user resources to help Orange Heart Preferred quickly achieve promotion. Today, the flow channel of Didi has been closed, which means that Orange Heart Preferred will lack an important drainage channel, which is not good news for Orange Heart Preferred.
Secondly, after leaving Didi, Orange Heart Preferred lost the huge financial support behind it, which made Orange Heart Preferred no longer able to burn money as lavishly as before. Orange Heart Preferred is likely to fall into a capital chain crisis, and the gap between Orange Heart Preferred and other competitors may become wider and wider.
summary
Many people sighed that "watching him rise from a tall building, watching him feast on guests, watching him collapse", Orange Heart Preferred dominates the entire community group buying market under the attention of everyone, and now the decline of Orange Heart Preferred has intensified, which cannot help but make people feel sorry. The market of capital is cruel, and there is no way to maintain the advantage of burning money for a long time, only by establishing its own core competitive advantage, enterprises can be invincible in the market.
"People's Daily" once commented: "Enterprises should not only worry about the traffic of a few bundles of cabbage and a few pounds of fruit, scientific and technological innovation is the sea of stars." In fact, this has given enterprises a wake-up call, only by taking a long-term view can we ensure the development of enterprises."
Orange heart preferred to remove the shelf, Didi defeated the community group purchase, today's scene People's Daily has long foreseen
Another APP fell, Didi 20 billion hit the water, in fact, the alarm bell has already sounded