#好丽友11年首次涨价 Do you still eat #On August 25, the relevant person in charge of Haoliyou said in an interview with the Beijing Business Daily reporter that in recent years, raw materials, packaging materials and labor costs have been rising. After research, the company decided to adjust the price of some of its products in the pie category from September 1, 2021, and the prices of other products such as biscuits, puffed, candy and other series remain unchanged.
It is reported that the price of 4 types of pie products in the Chinese market will be raised by about 6-10 percentage points, including products such as "chocolate pie" and "Q ti".
At present, the pie products sold in the Tmall flagship store of Hollywood Food mainly include chocolate pie, Q ti, cocoa pie, panda pie and so on. Taking chocolate pie and Q ti as an example, the price of 30 pieces of chocolate pie is 33.9 yuan, and the price of Q Timoka flavor pie in 20 pieces is 31.9 yuan, and the price adjustment is about 2-3 yuan.
In fact, it is not the Haoliyou family that raises the price of its products. Since the beginning of this year, Dali Food, Coca-Cola, Nestlé and other enterprises have reported price increases, and the food and beverage industry has ushered in a collective price increase. Dali Foods announced that it will adjust the prices of some of its three series of food products from August 16. On April 19, Coca-Cola CEO Zhan Kunjie said in an interview that it would respond to the impact of rising costs by raising beverage prices. In July, Nestlé said it expected input costs to rise by about 4 percent in 2021, so the company needed to speed up price increases, expecting prices to rise by about 2 percent to offset the 4 percent increase in cost inflation.
To be honest, seeing the large-scale price increase for the first time in so many years, many people will be very surprised, why does The good friend want to carry out such a large-scale price increase, after all, the price of the good friend has not changed much, it has been a long time, and now it is a large-scale price increase, what is the reason for this?
First of all, from an objective point of view, the current large-scale price increase trend, in fact, not only consider there is one, many companies have actually more or less appeared more or less large-scale price increase phenomenon, we see like Dali food, Coca-Cola, Nestlé are in a large-scale price increase, this is the current process of the entire macro price increase policy transmission, because the world's raw material prices have a large-scale rise in the field of good food processing, will inevitably lead to the entire market large-scale rise in raw material prices, Coca-Cola has taken the lead in not being able to hold on, and the final result is to solve its current problems by raising prices.
Secondly, the current problem of Haoliyou may be in addition to this macro raw material price increase impact, in fact, there is a problem is that the growth of Haoliyou's traditional products actually lacks enough growth momentum, in 2020, Haoliyou China's sales of about 7 billion yuan, although the overall performance has risen, but in fact, compared with 2016, there is even a relatively large-scale decline. This is because the traditional Hollywood food is actually based on high-sugar food as the core, in such a situation, the trend of food health, the good friend is not a positive impact, or even a negative impact, the final result of this food health, is that everyone is more and more considering to find healthy food, rather than Good Liyou These so high sugar some unhealthy food, so in such a situation, Holly friends face more problems.
Third, from a long-term point of view, Haoliyou now needs to quickly change its strategy, especially the strategy of changing the Chinese region, after all, for Haoliyou, the current Chinese strategy has proved that Haoliyou's products have not conquered the status of Chinese consumers, Chinese consumers need more and healthier products, Haoliyou must give up on themselves, in all countries in the world to use the same product sales, but really return their business to the core needs of the local market. The launch of products that can really make a name for themselves in the market can ensure the long-term sustainable development of Haoliyou.