On December 23, on Christmas Eve, the new Audi A8L Horch Limited City Parlor landed in Sanlitun, a trendy landmark in Beijing. The 5-day "Limited City Parlor" inherits the enterprising spirit of "pursuing the ultimate" by August Horch, the founder of the Audi brand, and takes the founder edition of the audi brand's first D+ class luxury flagship model, the new Audi A8L Horch, as inspiration, starting from the relationship between listening and feeling, creating a boundless soundscape, showing the supreme and far-reaching spirit of the Audi brand and the new Audi A8L Horch founder edition, paying tribute to every enterprising person of the times.
The exhibition adopts the concept of "soundscape", advocates exploring the relationship between people, hearing, sound environment and society, and emphasizes people's perception, experience and understanding of the sound environment. The new Audi A8L Horch Limited City Living Room depicts a tangible spiritual realm above the peak with the theme of "Boundless Soundscape". As you stroll from the outside to the inside, viewers can gradually experience the exclusive experience from the senses to the spirit of the new Audi A8L Horch Founder Edition.
The beginning of the legend, the shining era
The "Promenade of Time" shows the modern heritage of the enterprising spirit of August Horch, the founder of the Audi brand, in the form of an interactive carousel of five digital art installations. As a racing champion, automotive engineer and founder of two top luxury car brands (Horch brand and Audi brand), today, a hundred years later, the "extreme enterprising" advocated by him has also brought new connotations and enlightenment.
As an engineer, Horch has been at the forefront of technological innovation throughout his life and has had a profound impact on the automotive industry. In 1901, the first Horch brand model was introduced, which designed two cylinders and allowed the two cylinders to share a combustion chamber, which absorbed the vibration of the crankshaft, cleverly solving the problem of engine pounding, which Horch named "impactless" engine. He was one of the first engineers to adopt shaft drives in vehicle hubs, while pioneering the application of light alloys to transmissions, differential gearboxes and crankcases, technologies that were "black technology" in the early 20th century.
As a racing driver, Horch has a paranoid pursuit of power, for which he constantly improves the engine to give the vehicle more power. In 1911, Audi signed up for the Alpine Rally, the world's toughest race at the time, and successfully completed the 2,250-kilometer race and won the championship. Subsequently, the Audi team won three consecutive championships from 1912 to 1914, and became famous for a time.
To this day, the classic model of the Horch brand is still popular with car enthusiasts and enthusiasts. Among them, the Horch 303 uses Germany's first mass-produced 8-cylinder engine, and its advanced technology, high level of performance and excellent reliability have become the objects of imitation by car manufacturers at that time; the Horch 830BL convertible in 1933 was used as a review car for French President Charles de Gaulle when he liberated Paris; in 1934, the Horch 850 with an inline 8-cylinder engine had 100 horsepower, which reached an amazing value at the time, and then launched the Horch The 853 and Horch 855 are also the star models of the brand's illustrious history.
Great "movement", endless
The exterior shape inspired by "H-shaped elements" shows the two directions of the new Audi A8L Horch Founder Edition through two cubes, "Inheriting the Classic" and "Leading the Future", echoing the two colors of Oakgrun and Nimbusgrau, respectively, the dark space symbolizes the glorious history, and the light space symbolizes the bright future. The exterior design also makes full use of lighting technology, inspired by the "digital matrix LED lights", and digitally cuts the matte metal panels of oak green to create a dynamic light façade. The eye-catching new Horch exclusive logo design also covers the façade of the exhibition hall in the form of a breathing light box, symbolizing the eternal sparkle and endless life of the founder's spirit.
When you enter the exhibition hall, the light installation with the image of "infinite extension" comes into view, echoing the noble experience brought by the new Audi A8L Horch Founder Edition through the extension space, and also interpreting the Audi brand's unremitting pursuit of perfection and perfection across the times.
In the "Hearing legends" exhibition hall with the largest space area, the unmanned piano equipped with elegant and flexible music shows the auditory space beyond the material, echoing the source of the Audi brand's century-old "listening", and the power of "listening" continues to this day - Audi has always been committed to listening to the needs and voices of consumers, listening to the peak strong sounds created by the creators of the times and the trendsetters in various fields. Loud sounds, elephants invisible. The legendary voice of Horch, penetrating the cycle, is like a natural sound, but also like the greatest music composed by mankind, endlessly and eternally circulating, inspiring the purest, deepest and most eternal emotions in the hearts of the leaders of the times.
Exclusive luxury, a tribute to the classics
As the "protagonist" of the new Audi A8L Horch limited city living room, the new Audi A8L Horch Founder Edition opens a new realm of modern luxury of the Audi brand "above the peak, from the borderless" with the philosophy of extending the space and the ultimate enterprising design.
Compared with the Audi A8L, the new Audi A8L Horch Founder Edition has a 130mm longer wheelbase, and the extended 130mm wheelbase mainly contributes to the rear space, bringing the modern luxury brought by the extension of the space to the extreme. In addition to the addition of two new exterior colors of oak green and rain cloud gray, it also provides a two-color body design that can adopt three color schemes, giving consumers more choices of top honor. In addition, the body's multiple "HORCH" exclusive logos, chrome exterior mirrors and 20-inch wheels with the "H" logo create a strong sense of exclusivity and prestige.
The new Audi A8L Horch Founder Edition applies Audi's most advanced lighting technology, the headlights can be optionally equipped with digital matrix LED headlights, and the rear is equipped with digital OLED (organic light-emitting diode) tail lights, which improve passenger safety at the same time, with ultra-high precision lighting technology and dynamic projection, real-time interaction with car owners, passengers and pedestrians through lights, bringing users a new driving experience.
In addition, the many luxurious and comfortable configurations in the car are combined with the rigor and exquisite and elegant details derived from German craftsmanship to create a high-end private space. The rear seats have twice the cushioning padding, fully interpreting the importance and comfort of ergonomics and human design, while equipped with the unique foot massage function of the same class, three intensity levels, three foot sizes and two programs can be selected, allowing users to enjoy the ultimate comfort experience beyond the first class of the aircraft. The Bang & Olufsen Premium Sound System brings immersive 3D listening to the front and rear rows with high-quality stereo sound.
Half a century after the departure of August Horch, a pioneer in the history of the world's automotive industry, the Audi brand inherits the top luxury and enterprising spirit adhered to by its founders, which is not only a tribute to "advanced technology" and "exquisite craftsmanship", but also shows its user-centric, adhering to the gene of breakthrough innovation and leading the future of the automotive industry. The new Audi A8L Horch Limited City Parlor will also visit more cities, giving more audiences the opportunity to enjoy the boundless soundscape up close, appreciate the legend of the founder, and highlight the ultimate charm.