"Look, Tesla is in trouble again, alas, killing a cyclist." As soon as he entered the office, Xiao Zeng held up his mobile phone and sighed.
"What's going on? Another brake failure? ”
"No, this guy drives a taxi, takes the whole family out to dinner after work, and when the red light comes, the car suddenly accelerates and rushes out."
"Make such a big fuss? So Tesla is estimated to lose a lot of money, right? ”
"Then you think too much, Tesla said, there is nothing wrong with the car, and also sued the driver, saying that it would damage their reputation."
……
The Tesla brand has been on the cusp of public opinion since the launch of the first model S model. In the early years, Model S relied on the natural advantages of the electric motor to earn enough traffic for Tesla in the straight-line acceleration, since then, the acceleration of 100 kilometers has become an important indicator for many consumers to measure the performance of a car, and various manufacturers have also begun to launch an arms race in this field. The bosses of the emerging big groups in the IT industry have also tasted the early adopters, publicly saying that they are about to become Tesla owners. However, with the passage of time, Tesla has launched more and more new models, negative reports have increased, and after experiencing events such as "leek door" and "can't stop", the impression of ordinary consumers on the Tesla brand has gradually polarized.
In this month alone, Tesla has seen a lot of negative news. On December 16, CCTV Finance reported a recent traffic accident involving Tesla in France under the title of "Tesla has another accident, and a taxi company in Paris, France suspends model 3 operations". While driving a model3 model of a Paris taxi company waiting for a red light, the vehicle suddenly accelerated sharply, injuring multiple pedestrians, bicycle riders, and shattering a glass container, causing multiple pedestrians to be scratched and finally stopped after hitting a van. Eventually, the cyclist was killed, resulting in the death of 1 person and the injury of 20 others.
Interestingly, tesla officials, after collecting detailed data from the sensors and cameras on the Model 3, told the public and the French government that "there is no indication that the accident was caused by a technical failure." In fact, this is also the same as Tesla's response in recent years to the safety accidents of all Tesla vehicles involved. The National Highway Traffic Safety Administration (NHTSA) gave the conclusion of an investigation into 246 cases of out-of-control acceleration involving Tesla, all of which were caused by drivers stepping on the wrong pedal. Mr. Wang, the owner of the Chengdu Tesla who began to defend his rights in the middle of this year, was also identified as the result of his mistaken pedaling on the issue of the rapid acceleration of the vehicle. Will all the rapid acceleration accidents be due to the owner's misoperation? Is it a problem with the car or a problem with the people? Is there a possibility that something will go wrong with the car? Why are the data reports released in the face of public opinion pressure always mutilated? To this day, Tesla still does not give a good explanation for these problems.
Over the years, there have been countless allegations of Tesla's brake failures, sudden accelerations, and other problems, and Tesla has stated without exception that these allegations are nonsense and that there is nothing wrong with their products. In fact, the Paris taxi driver in this accident was sentenced in the first instance to compensate Tesla 50,000 yuan for violating Tesla's right to reputation, and publicly apologized. From a domestic point of view, the reason for the broken shaft recall is because of the abuse of Chinese car owners; the reason why the owner can't stop two cars in a row is that the owner is too weak; the Model3 uses Tesla charging piles to charge the vehicle components to be burned out; it is because the current of the national grid is too large. These Tesla's flapping statements constantly challenge the bottom line of public opinion.
Write at the end:
In the past two years, musk has emphasized his personal and corporate pursuits, both words and actions, we want to change the world, we want to take everyone to Mars. Spaceships should be built, Mars can go, after all, technological progress is the business of all mankind. As a young car company that started with new technologies, Tesla's flaws in the development stage are not completely incomprehensible. The real reason tesla has been slammed is that its attitude in the face of accidents and doubts is always cold and even arrogant, and it hangs "never compromise". Coupled with the confusing behavior of some domestic Tesla owners shouting "brake" some time ago, in the long run, there is no benefit to Tesla itself or even to the development of all other car companies that try to use new technologies.