In the early morning of September 4, Qin Yuanhong, the founder of Chongqing Qinma Hot Pot, died of illness. Qin Yuanhong's death shocked the catering industry, and the Chongqing hot pot industry has lost an excellent entrepreneur with pioneering and innovative innovation and never giving up.
Dare to fight, go to the sea to start a business
Qin Yuanhong is a national March 8th Red Banner Bearer, a may day labor medal winner, a model worker in Chongqing and a member of the Chongqing Municipal Committee of the Chinese People's Political Consultative Conference.
"Mother Qin" is qin yuanhong's original bus team colleagues to call her affectionate name.
In 1988, when the state-owned enterprise was restructured, Qin Yuanhong, who was still a female worker in the Chongqing bus team at that time, took the initiative to choose to lay off her job and start a business.
With 20,000 yuan of savings, plus tens of thousands of yuan borrowed from relatives and friends, Qin Yuanhong's entrepreneurial road began.
More than two months later, next to the Hongqi Hegou bus hub station, a "QinMa Hot Pot Restaurant" with only more than 30 square meters, 6 dining tables and 8 employees opened.
At that time, Qin Yuanhong was also in several positions such as procurement, management, waiter, and seasoning engineer, and she got up early every day to work greedily, and only had four or five hours of sleep at most. But no matter how tired she is, she is smiling, sincere and open-minded, and willing to work hard.
In the memories of relatives and friends, Qin Yuanhong always smiled, laughing at the difficulties of entrepreneurship and the setbacks in life, bringing happiness to everyone.
"This shop has good soup and good dishes, and the hostess is better and open-minded!" This is the customer's evaluation of Qin Yuanhong, "The soup is absolutely authentic, there is no strange phenomenon!" Chongqing sister Geng Straight, did not have to bend a little! This is Qin Yuanhong's answer to the customer.
Soon after, "Qin Ma Hot Pot Restaurant" set up a branch in the Flower Garden. An old customer recalled, "When my friend and I went to dinner, she immediately came to ask for advice, and she was as humble as a schoolboy. ”
Qin Yuanhong believes that as long as he can bear hardships and be willing to study, the "cake" of catering will definitely become bigger. Under the efforts of Qin Yuanhong, Qin Ma Hot Pot has developed a hot pot series of soups represented by "Qin Ma Old Hot Pot", "Qin Ma Lychee Pot" and "Qin Ma Chrysanthemum Pot".
With its unique recipe and unique hot pot soup flavor, "Qin Ma" became a hit. Just two years later, QinMa hot pot has developed to a business area of 1300 square meters, 120 dining tables, more than 100 employees, and an annual turnover of 8 million yuan.
The entrepreneurial process is arduous, but Qin Mama never complains, but conscientiously studies how to make the hot pot bigger and stronger.
Turn the crisis into a turning point and promote the healthy development of the hot pot industry
In the booming development of Chongqing's hot pot industry, Qin Yuanhong's Qin Ma hot pot led by Qin Yuanhong is indispensable.
At every step of the road of the development of Chongqing's hot pot industry, there are Qin Yuanhong's firm footprints and figures.
Formalin, paraffin, sudan red, old oil.....
Every development test of Chongqing hot pot has enabled Qin Ma hot pot to surpass itself and promote the development of the hot pot industry.
After the national hot pot formalin incident, Qin Ma hot pot cooperated with Southwest University and related scientific research institutions to develop the "compound enzyme disposable hot pot preservation technology".
After the national hot pot Sudan red incident, Qin Ma hot pot began to think about the company and farmers, and quickly put into action, and successively carried out the base + farmer cooperation model with farmers in Shizhu, Fengdu, Jiangjin, Yubei, Nanchuan and other districts and counties, and signed contracts for the production, purchase and sale of agricultural products such as pepper and pepper. In this way, it not only drives farmers to increase their income, but also holds the first barrier for food safety.
After the Wuhan hot pot old oil incident, Qin Mama rushed to Wuhan for the first time and stayed in Wuhan for one or two months until the incident was completely calmed down. Ever since Mother Qin announced that she was the first to launch a disposable pot bottom in Chongqing hot pot, the crisis has been completely reversed into a business opportunity.
"Farmers are suffering, and the income gap between urban and rural areas is large." Qin Yuanhong often put these words on his lips. In 2009, Qinma Company invested hundreds of millions of yuan to build Chongqing's first hot pot industry demonstration base in Yubei District, forming a complete hot pot industry chain from land to factory to table.
Explore more than that, and open up a broader market for hot pot
At that time, Chongqing hot pot, in addition to the fire throughout the southwest and the whole country, also successively reached the overseas market.
QinMa hot pot is also one of the first batch of Chongqing hot pot brands to go to the overseas market, driven by Brands such as Qin Ma, Chongqing hot pot enterprises have "gone to the sea" to expand the market.
Canada, the United States, New Zealand and other countries have left Qin Yuanhong's investigation and business negotiations. At present, QinMa hot pot has opened more than ten stores in South Africa, Canada, the United States, New Zealand and other countries, and Qinma hot pot products are also exported overseas.
With the advent of the Internet era, Qin Yuanhong keenly captured the new opportunities in the e-commerce era, and she resolutely decided to vigorously develop the hot pot online e-commerce business with the spirit of "dare to be the first".
Now, Qinma hot pot base, Sichuan cuisine seasoning, self-heating hot pot and other products have long covered Taobao, Jingdong, Pinduoduo and other online platforms, becoming the leader in online sales of hot pot in Chongqing.
Regretting that Qin's mother left, his son took over the baton to complete the unfinished business
For the departure of Qin Yuanhong, many peers in the hot pot industry in Chongqing are deeply sorry.
"Mama Qin's contribution to the development of Chongqing's hot pot industry is obvious to all." Su Xingrong, the founder of Chongqing's veteran Su Dajie hot pot, recalled that around 2000, the Chongqing Hot Pot Association was initiated and established, and as one of the initiators at that time, she and the Secretary-General found Qin Yuanhong and hoped that she would join the association, but Qin Yuanhong immediately agreed, and for the big and small affairs of the association, Qin Yuanhong was dedicated to paying and working together to promote the development of Chongqing hot pot.
It is precisely because of a large number of female entrepreneurs in Chongqing hot pot like Qin Yuanhong, when it comes to the Chongqing catering industry, many catering people will give a thumbs up to the strong women in the Chongqing hot pot industry.
For Qin Yuanhong's departure, He Yongzhi, president of the Chongqing Hot pot industry association, believes that it is not easy for women to start a business, but Qin Yuanhong does not let her eyebrows be raised, and her departure is a loss for Chongqing hot pot and even the Chinese hot pot industry.
He Yongzhi said that Qin Yuanhong's character of daring to fight and the spirit of daring to study have given hot pot entrepreneurs a lot of help and encouragement, and in promoting the healthy development of the hot pot industry, Qin Yuanhong led Qin Ma hot pot to make many useful attempts.
Although "Qin Ma" is gone, the "Qin Ma" brand and products have long been a household name.
The upstream news reporter learned from Qin Ma's company that at present, Li Xinyu, the son of Qin Ma, has taken over the baton and will lead the Qin Ma team to complete her mother's unfinished business.
It is understood that Li Xinyu, who has only worked for more than two years, is currently familiar with various departments of Qinma Company, and his main work is catering management and food sales, and he is currently the general manager of Qinma Company.
Upstream journalist Xu Ju Intern Hu Binpeng