Following the third place of Taobao Live, Sydney was fined for tax evasion, and the super head anchor who has been occupying one or two places for many years and carrying goods far exceeds the third place, weiya's fine also followed.
According to the official website of the Zhejiang Provincial Taxation Bureau of the State Administration of Taxation, recently, the Inspection Bureau of the Hangzhou Municipal Taxation Bureau of Zhejiang Province found that between 2019 and 2020, network anchor Huang Wei (network name: Wei Ya) evaded taxes of 643 million yuan and other underpayment of taxes by concealing personal income, fictitious business conversion income and false declarations, and other underpayment of taxes of 0.6 billion yuan, and made a tax administrative treatment penalty decision against Huang Wei in accordance with the law, recovering taxes, collecting late fees and imposing fines totaling 1.341 billion yuan.
As the head anchor of Taobao, Wei Ya has more than 92 million fans on Taobao Live, and the number of viewers of a single live broadcast is more than 20 million, and the number of goods on The day of Double Eleven is 8.2 billion yuan. The constantly refreshing sales are also pushing up the public's attention to the tax payment of Internet celebrity anchors. After the tax evasion penalty incident was exposed, Via's live broadcast account was frozen on the same day.
After experiencing the stage of the barbaric growth of live streaming with goods, under the strengthening of tax supervision, the tax violations of network anchors are being exposed one by one. Behind the head anchor becoming the focus of public opinion, more "Sydney Via" are joining the tide of tax reimbursement.
Fined more than 1.3 billion yuan
As a super head anchor in the Tao e-commerce industry, Wei Ya's fans and ability to carry goods far exceed other mid-waist anchors, and even far exceed the third place, and the tax evasion and fines involved this time also hit the highest amount at present.
According to the disclosure of the relevant tax departments, between 2019 and 2020, Wei Ya evaded 643 million yuan in taxes by concealing personal income, fictitious business conversion income and false declarations, and other underpaid taxes by 0.6 billion yuan.
In the process of tax investigation, Wei Ya was able to cooperate and take the initiative to pay back the tax of 500 million yuan, and at the same time took the initiative to report the tax-related illegal acts that the tax authorities had not yet mastered, and finally was recovered from the tax, charged late fees and fined, a total of 1.341 billion yuan.
It was fined more than 1.3 billion yuan, which far exceeded the previous record of 65.5531 million yuan and 27.6725 million yuan for the two anchors of Sydney and Lin Shanshan, respectively.
Previously, Sydney and Lin Shanshan, through the establishment of a number of sole proprietorship enterprises, fictitious business to convert the income from personal wages and salaries and labor remuneration into the operating income of the sole proprietorship enterprise, and evaded personal income tax, and were fined 1 times the amount of tax evasion. In contrast, the tax-related amount in the Via incident is larger, involving different multiples of fines, and the punishment is far more severe than the first two.
According to official disclosures, between 2019 and 2020, Wei Ya evaded taxes by concealing the commission income obtained from the live broadcast platform; through the establishment of a number of sole proprietorships and partnership enterprises such as shanghai Weihe Enterprise Management Consulting Center and Shanghai Dusu Enterprise Management Consulting Partnership, the fictitious business of the partnership, converted the income from labor remuneration such as commissions and pit fees obtained by her personal participation in live streaming into enterprise business income for false declaration and evasion of taxes; engaged in other production and operation activities to obtain income, Failure to declare and pay taxes in accordance with the law.
In view of the above situation, the relevant tax departments imposed a fine of 0.6 times on 319 million yuan for the 500 million yuan of tax evasion of WeiYa's hidden income but voluntarily paid back, and 319 million yuan of the underpayment of tax that was voluntarily reported; 109 million yuan for the 0.27 billion yuan of hidden income evasion but did not take the initiative to pay back; and 116 million yuan for the 116 million yuan of tax evasion of the nature of the fictitious business conversion income.
Strengthen the tax supervision of anchors, and some tax evasion cases are gradually being exposed. Since September this year, tax checks on network anchors have gradually tightened. At the end of November, Sydney and Lin Shanshan became the first case of tax evasion by a network anchor disclosed under their real name.
Looking at the head anchor for tax evasion, in order to maintain the reputation, take the initiative to self-correct and self-check to make up taxes, or will become a life-saving straw for more small and medium-sized anchors.
Can the head anchor still broadcast live?
By earning high returns by carrying goods but evading taxes, the head anchor was quickly criticized by all parties.
As one of the first anchors to enter Taobao Live, Wei Ya has now brought hundreds of millions of goods. Although her fame is slightly later than Li Jiaqi's, with her professional ability to carry goods and the "lowest price" in the live broadcast room, Wei Ya has accumulated nearly 100 million fans in Taobao and become the first female anchor of Taobao.
Benefiting from the platform live broadcast dividend and creating a considerable GMV for merchants, the head anchor has become the object of cooperation among brands. As the head anchor, its ability to carry goods has gradually become prominent. For example, on this year's Double Eleven, Weiya live broadcast room listed 499 products, including cosmetics and personal care, maternal and infant furniture, food and clothing and other categories of goods, setting a sales of 8.252 billion yuan, with a cumulative number of views reaching 240 million.
In the Taobao live broadcast ecology, Wei Ya and Li Jiaqi, who are at the forefront, have obvious faults with other mid-waist anchors, both in terms of fans and sales. Li Jiaqi brought 10.7 billion yuan of goods on the day of this year's Singles Day, and Wei Ya brought 8.2 billion yuan of goods, while Sydney, which ranked third, only had sales of about 1/10 of Wei Ya. In the back of the line, Lie'er Baby, Chen Jie Kiiki and other head masters, the sense of existence is even weaker.
Through the eye-catching live broadcast record, anchors have expanded their commercial territory. As the first female anchor of Taobao, Wei Yahe and the humble search behind her are also increasingly involved in various business activities such as entertainment brokerage outside of live broadcasting.
Founded in 2017, Wei Ya's Qianxun is currently on the first echelon of e-commerce MCN institutions. According to the official website, there are more than 50 anchors under Qianxun, including AsViavia, as well as Xiaoqiao Jofay, An Ananan and other Internet celebrities. In order to expand the star team, Qianxun also cooperated with stars such as Lin Yilun, Li Xiang, Dazuo, and Li Ai to create live broadcast personnel for them.
Since 2018, Qianxun has moved towards the direction of group management, created the Beijing Star Live Broadcast Base, the Hangzhou Super Supply Chain Base, etc., and also opened up the channel of traditional entertainment and e-commerce live broadcasting, and carried out IP licensing business. In addition to live broadcasting as her main business, Wei Ya herself has also begun to take over more fashion resources and create personal clothing brands.
Under the intensification of competition among MCN institutions, incubating more talent anchors and infiltrating into multiple fields to improve monetization capabilities have driven the head anchors such as Via and Sydney to enter more commercial fields. For the head anchor, shaping personal IP has also become more critical. Since this year's Double Eleven promotion, Wei Ya and Li Jiaqi have enabled online documents to let the choppers "copy homework", and also set up VIP centers to develop members with points.
Was the head anchor's live broadcast career interrupted by being fined for tax evasion? Previously, Sydney and Lin Shanshan's Taobao stores have been blocked, and the accounts of multiple social platforms have also been cancelled.
In Taobao more than 8 years to open a store, Wei Ya's number of fans reached 77.13 million, the number of live account fans also exceeded 92 million, this month's single live broadcast viewers are more than 20 million, the current live broadcast account has been frozen, follow-up stores can operate normally, whether the live broadcast room can be rebroadcast is still unknown.