"China has become the world's largest heavy-duty truck market, and the unlimited challenges and changes in this land are exactly what Scania needs in its technological upgrading."
Transportation is the backbone of a country's economy, and the trend of national development will be reflected in this ancient industry. From entering China in the 1860s, Scania has witnessed the development of China's truck market, standing in the important historical period of China VI emission switching, the implementation of the double carbon strategy and the downward intertwining of the heavy-duty truck market in 2021, what thoughts can Scania bring to the development of China's truck industry?
Break the established thinking to cultivate the "big picture view"
Different from China V, surrounded by a variety of high-tech such as information, network, data, etc., China VI is not only a product change, but also a major change in the entire truck industry and transportation industry.
In the past 20 years, Chinese card friends have used new cars to pull a good job, 2 to 3 years have to replace a new car to meet the needs of low failure rate, high attendance rate; in the next 20 years, Chinese card friends have gradually entered the stage of using good cars to choose a good life, a high-quality model will accompany card friends for at least 5 to 10 years, which is brought about by the upgrading of China's manufacturing technology and advanced technology.
Scania China Group President Mats Harborn
From the analysis, it is not difficult to find that the implementation of the international leading National VI emission standards is a major reshuffle of the Chinese truck market, Mats said: "In a sense, the advanced nature of the National VI technology itself means that the car that meets the National VI standard is no longer a very low-end product." ”
History is always strikingly similar, and the return to Scania's Euro VI emission standards has changed, and technological changes have brought more of a change of mindset. "National SIX consciousness" can enable truck manufacturers and transport collectives or individual operators to grasp more opportunities, from the beginning of the choice of cooperation with Scania customers have the advanced concept in the current view, they are the first to adapt to market changes to seize the development opportunities.
Indeed, the procurement cost above the market average makes Scania customers understand the economic benefits brought about by the low operating costs of the whole life cycle of the whole vehicle, especially the emergence of systematic and comprehensive solutions, which has pushed Scania's National VI advantage to a climax.
In the eyes of many logistics bosses, this is a very future-conscious big picture: "Just so-called, the market is optimistic, I want to choose a good car, the market is not optimistic, I want to choose a good car." ”
Breaking the original concept can keep up with the pace of the times; in contrast, Skania's overall view: fully analyzed the opportunities and challenges that the Chinese truck market will encounter in the future, and everything is prepared.
"We thought about whether the ten-year scrapping system under China VI can be adjusted as appropriate, and whether a Scania that has been operating for ten years is still reliable, so that its scrapping is a waste to customers and society; we also think about what kind of solution is more suitable for the Chinese market and achieves a better use of resources."
From TOE to TOEX, there is a greater focus on experience
Does high-end mean the best, top-of-the-line car? Not.
While laying the China VI product line, Scania has thought about and redefined the high-end meaning in line with the Chinese market.
"As a country with a huge road transport market, we have always been very interested in the place, because of the diversification of segments and usage conditions, China has become the first place to invest in many advanced technologies in truck manufacturing, based on this, we believe that the Chinese market has long been full of high-end models."
Indeed, China's high-end heavy trucks apply the world's advanced active and passive safety systems, automatic driving technology, etc., which also gives Scania inspiration, in addition to giving customers visible economic value, Scania in the National VI stage more attention to customer experience, from TOE to TOEX.
As a "workplace" of a type of occupation, as a microcosm of a century-old brand, as a part of the productivity of social mulberry, the value that trucks can present in the future cannot be interpreted by the word "making money" alone. Scania hopes to use the car as a bridge to tap more potential experience value, which can come from different aspects such as safety and reliability, from a new Internet experience, truck driver care, and more importantly, recognition and sense of belonging to the brand.
After more than 50 years of entering the Chinese market, Scania has transmitted a lot of advanced experience in this hot land, and this ever-changing land has become the inspiration for Scania to take the next step.
From the past to the future, create value for customers
Whether it is to upgrade products or solutions, whether it is pure electricity, power exchange or the choice of other new energy technology means, the particularity of the Chinese market makes Scania very cautious in the field of new energy, "because the first thing we have to think about is how to continue to create more value for customers under the future trend", the original intention makes Scania "stay sober" in the market new energy dividend period.
"For example, how to choose back-up and power exchange, such as the external power supply operation of a specific scenario, and then the choice of three technical routes of new energy, we are not limited to ourselves when planning and following up, but also consider whether the application of different practical scenarios will solve more problems for customers, or bring more benefits, which is our first goal."
At this level, the needs of customers and the needs of society coincide with each other. The value created for customers boosts the progress of social productivity, and the value improvement of each link will eventually lead to the road of "low-carbon emission reduction", and the method of waste caused by any intermediate link is contrary to the ultimate goal, just as scania's digitalization and intelligent process has jumped from L2 to L4, and even L4+.
"We think that L3 is completely an intermediate product between the two, and we can't help but go all out on L4, which is achievable and urgently needed in the transportation scenario."
A 56-year-old veteran truck company in China's double carbon, the depth of the development of trucks is surprising, 56 years of automotive industry development to the present, product upgrading, market demand evolution, still unchanged is scania car manufacturing original intention - to create value for customers.
Looking forward to the future, Scania can bring more thinking and change to the industry.