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A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

The reason why I did not wait for MKZ is because Lincoln brought one of the models in the history of the brand or the most understanding of the Chinese market - Lincoln Z. The pricing and positioning of the new car of 255,000 to 342,000 yuan are highly consistent with the MKZ, and you can fully consider it as the successor model of the latter.

A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

Last year, Lincoln publicly stated that it would terminate all of its sedan business by the end of 2020, meaning MKZ had no successor. The current Lincoln MKZ was unveiled at the 2012 Los Angeles Auto Show as one of the first models to be introduced when Lincoln returned to the Chinese market in 2014. But today it is "9 years old", if Lincoln insists on making it domestic, it will definitely be labeled as "selling outdated products to the Chinese".

A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

It is precisely because the current MKZ is "older" and there are no successor cars, so Lincoln's first domestic car is ceded to a new model - Lincoln Z. In addition, due to Lincoln's successive withdrawal from the sedan market overseas, the Lincoln Z will become a special supply car for China.

Don't look at the same Lincoln Z and MKZ levels, and the price range is similar. However, the Lincoln Z is not a model that changes the shell and renames, but has been adjusted to the preferences and habits of the Chinese people, so the focus of the Lincoln Z is very different from that of MKZ.

Through the comparative observation of Lincoln Z and MKZ, Yipin Automobile found that the chassis of the former had a certain degree of shrinkage compared to the latter. MKZ is based on the Ford CD4 platform, most of the models born on the platform use H-type aluminum alloy hem arms in the rear suspension, and the material is very sufficient, so that people can know that it is a luxury brand model at a glance. On the Ford CD4 platform, lincoln navigator, Lincoln continental and other models were also born, and the positioning of these models inside Lincoln is also biased towards the high-end.

A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

The Lincoln Z uses the Ford C2 platform, which is used to replace the Ford C1 platform, which mainly produces small and mid-size cars. At present, the main models from the Ford C2 platform are the fourth-generation Focus, Ford Sharp Edge, and Ford EVOS. Lincoln's entry-level model, the Adventurer, is also a product of the platform. Since the C2 platform is mainly used to develop affordable models, a large number of aluminum alloy parts are not visible in the chassis part, especially the suspension part.

It is precisely because of the gap in the platform that the chassis of Lincoln Z is "shrunken" compared to MKZ, but this change may be caused by the Chinese people not paying attention to control when buying cars.

Since the control is light, where is lincoln Z's effort? The answer is the value and technology that the Chinese people pay attention to, which are better than MKZ.

First, look at the appearance of the Lincoln Z, the new car uses a long hood, short rear overhang, long wheelbase design, with a lower, wider, more dynamic posture to create a luxurious sports body proportions. At the same time, Lincoln Z is also the first Lincoln domestic model to adopt a dual-appearance design, i cool main sports, i enjoy the main elegance. Not only is the appearance value high, the style is diversified, which is very pleasing to domestic consumers.

A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

The interior design of the new car is also bold and innovative, using the principle of horizon design, combined with the penetrating panoramic screen applied to Lincoln models for the first time, to create a strong scientific and technological atmosphere. At the same time, the new car is also equipped with a non-physical button steering wheel, 128-color atmosphere lights, panoramic sunroof, etc., which creates a sense of high-end that far exceeds its market positioning, which in turn meets another habit of chinese people when buying a car.

A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

In order not to waste such good hardware, Lincoln specially created a Lincoln Nebula human-computer interactive interface for Lincoln Z, with the first card-type intelligent interaction design in the luxury brand and a variety of intelligent operation modes that can realize full-screen, collaboration and split-screen. The Lincoln SYNC+ Intelligent Mobility Interconnection System has also evolved to the fourth generation on the Lincoln Z, with more abundant in-vehicle interconnection functions and localization applications.

A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

In addition to the intelligent technology in the car, the Lincoln Z is also equipped with the advanced Lincoln Co-Pilot 360TM2.0 intelligent driving assistance system, which can realize L2+ level intelligent assisted driving. What is more commendable is that Lincoln Z can also realize the online upgrade of FOTA vehicle firmware, support the online update of the hardware control system, continuously optimize the system version, and ensure the best performance of the vehicle.

As we all know, nowadays, China's intelligent applications have been at the forefront of the world, and people in many fields have felt the convenience brought by intelligence to life, and people have higher requirements for cars. It is believed that lincoln Z powerful hardware combined with delicate software will bring domestic users the intelligent travel experience they expect.

Lincoln Z compared to MKZ upgrade or lower there are many places, it is certain that Lincoln Z these adjustments are related to the car for China's special supply car, try to meet the various preferences of the Chinese people. The Lincoln Z may become the most Chinese consumer-aware model in Lincoln's history, and it is expected to perform in sales after its launch.

A pint recommends the lincoln Z or becomes the car that understands Chinese consumers best in Lincoln's history

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