Text | Plums from the Tiexi District
The Haval Mythical Beast went on sale on Saturday at the price:
Let's tell you a story before talking about this car.
A friend recently joined a new job — a Great Wall PUBLIC RELATIONS agency — on his first business trip last week, to Baoding. After staying in the hotel found that the smoke was exhausted, the hotel shop only sold China, 100 pieces of a pack of love to buy not to buy, so the navigation nearby convenience store, the nearest one is 4 kilometers away, fortunately there are smoked for many years xuanhemen, 25 packs of love to buy not to buy, a total of 7 packs, friends a bite all to take away.
One smoke, fake cigarette.
Fake cigarettes can't help it. I may not know how many kilometers it will take to go further, and it was already night, so I could only endure the firewood stack for 25 yuan a pack. At dawn the next day, I gritted my teeth and went downstairs to the hotel shop to buy a package of 100 yuan of Huazi.
Tell this story for the meaning of this: let's look at the local top car companies, such as Geely, such as Changan, such as SAIC, they can more or less find some cultural atmosphere and urban atmosphere in the cities where they stay - Hangzhou, Chongqing, Shanghai, as a basis for understanding the product.
What's in Baoding? The nearest convenience store next to the hotel is several kilometers away and sells fake cigarettes; the hotel shop sells Huazi half the market price, or fake cigarettes. What kind of urban culture can Haval obtain from that place, and what product basis can it extract? If it really wants to be hard, it is estimated that it is a smell of donkey meat burning donkey meat noodles.
Therefore, Haval must look out, take the whole network, take the whole country, take the world. Just as the so-called role of force is relative, the young people of small-town literature and art are eager to soak in the books of Chekhov and Dostoevsky, and they are much more fierce than the high-quality students of the Chinese Department in the North, Shanghai, and Guangzhou. The more depressed the environment, the more irritable the spirit.
Intelligent view of history
The main focus of the Divine Beast is intelligence. "Intelligent" in today's automotive industry is already a cliché, any new listed car has a touch screen, voice interaction, and ADAS assisted driving. The Divine Beast did have these things, and it also understood that in order to focus on intelligence, it was necessary to do more. For example, the touch screen is a large screen of instrument and central control, the voice interaction claims to have faster response speed and accuracy, and the ADAS assisted driving provides performance in the richness of the scene, such as the new car debut at the listing conference is automatically on the stage without a driver in the car.
None of the above can be said to be an advantage, but if you want to say that the divine beast really lays the characteristics of the identity attribute of intelligence, it is actually this:
I believe that everyone has also discovered that the central control of the divine beast has no physical buttons. That is to say, when opening the god beast, the driver should go to the screen to adjust functions such as air conditioning and volume like Tesla or Wei Xiaoli, or use voice interaction.
Regarding the large screen in the car, the key has never been the big screen, but the trade-off between the big screen and the physical buttons. Get a huge touch screen this kind of thing, who can do it, but if you keep the physical buttons, the actual driving mode and product features are unchanged, but it is the difference between small color TV and large color TV. But the removal of physical physical buttons means that the car is encouraging drivers to use that screen more, use voice interaction more, and change their previous driving habits. On the one hand, this means having confidence in the performance of screen responses to voice interactions, and from the perspective of how you think, it means saying goodbye to old ideas.
There is no right or wrong in itself about saying goodbye to old ideas. But the divine beast defines its product characteristics as intelligent, which must be traded off with old ideas. To a large extent, the trade-off of bidding farewell to the physical button itself is the most powerful presentation of its intelligence.
The dialectic of car windows
Similar in the trade-offs in the resolute is also reflected in the appearance, mainly reflected in the side of the body, first look at the picture:
The listing pictures are not very clear (after all, more attention is paid to the atmosphere), but the characteristics are still very obvious. It can be seen that from the most expressive angle on the side, the window is narrow and long, and compared with the conventional models on the market, the window height of the mythical beast accounts for a lower proportion of the entire body height. This thus forms a thick body and thin windows, with a lower posture, narrower and longer, and looks more dynamic. Simply put, it looks better.
In the conceptual drawing stage of product design, the windows are often narrow and small, which is better looking. However, in the final mass production finalization, the final decision is often to make the window of the car larger, and the height is as high as possible to return to the usual standard, the official statement is that there will be a better view and lighting in the car.
The truth is certainly this truth, but is there such a big difference, is it worth sacrificing a more beautiful appearance for that degree of difference? There is no standard answer to this, it is all a matter of trade-offs.
In fact, what is wrong with such a design of the Divine Beast? People sitting in the car are very close to the window, and at that close distance, the difference in window height has actually weakened greatly. Take "sitting at the well and watching the sky" as an example, if you sit at the bottom of the well, even if the wellhead is large, the sky you see is a circle; but if you sit at the wellhead, even if the wellhead is small, the vast sky is still unobstructed. As for the lighting in the car, isn't there also a skylight? Like all local models, the Mythical Beast is standard with a panoramic sunroof.
The relativity of price
Take a look at the price of the eye beast:
This price is relative, certainly not cheaper than local brands, but what about joint venture brands?
Take the same level of joint venture SUVs as a reference. Needless to say, local brands have always given a lot more than joint venture brands. Specifically, let's take a look at the most iron standards, body size and engine displacement, the length, width, height and wheelbase of the mythical beast are 4780mm, 1890mm, 1675mm, 2800mm, and the engine is 1.5T and 2.0T. The real essential difference is actually the body length and wheelbase, the mythical beast is about one level higher than the same level of joint venture SUV, and compared to the mainstream price range of 170,000-250,000 yuan, the entry price is 40,000 yuan cheaper.
In the past, local compact SUVs were eager to give the length and wheelbase of the B-class car class, and the price was 60,000-80,000 lower than that of the joint venture brand. In contrast, the degree of leapfrogging of the Divine Beast has become smaller, and the price difference has also become smaller.
On the one hand, compared with the previous local brands, the divine beast is indeed not cheap. But Haval's brand effect exists, and the identity of the divine beast as the brand's intelligent flagship is also real. Therefore, the market significance of this price is actually similar to that of Star Yue L, which is more reflected in the upward level of local brands.
Judging from the results, the local brand upward is actually fruitful, from The Star L to the Divine Beast, the product and price are getting closer and closer to the joint venture brand. Consumers may need to face such a reality, local brands are upwards, products are upgrading than before, then the price will inevitably be higher, and the exaggerated cost performance in the past may be less and less.
But on the bright side, if the divine beasts and star-vietnam Ls withstood the test and ate more and more shares of the joint venture competitors, then the independent brands and the joint venture brands will inevitably produce price interaction. Independent brands are becoming more expensive, but joint venture brands will also become cheaper.
Again, the action of forces is mutual.