On December 19, 2021, Dingfeng Group's Cheli Seed Automobile Brand Project Cheli Seed Bamboo Wisdom International Auto City was grandly opened in Changsha, Hunan Province, which is the first smart store demonstration store in China.
(Photo: Photo of the opening site)
The opening scene was full of big coffee and the atmosphere was hot. Mr. Wang Hongchang, Secretary-General of the Tangible Market Branch of China Automobile Dealers Association, Mr. Zhang Hong, Secretary General of New Energy Branch of China Automobile Dealers Association, Mr. Huang Yongzhong, Vice President of Dingfeng Group, Mr. Zhang Lei, CEO of Chelizi Automobile, Mr. Bai Guishun, Chairman of Sichuan Bamboo Automobile, as well as authoritative figures from the automotive industry and representatives of major media attended the scene.
(Photo: Speech by Mr. Wang Hongchang, Secretary General of Tangible Market Branch of China Automobile Dealers Association)
(Photo: Speech by Mr. Zhang Hong, Secretary General of New Energy Branch of China Automobile Dealers Association)
(Photo: Speech by Mr. Huang Yongzhong, Vice President of Dingfeng Group)
(Photo: Speech by Mr. Bai Guishun, Chairman of Sichuan Bamboo Automobile)
(Photo: Speech by Mr. Zhang Lei, CEO of Cheli Seed Automobile)
Cheli Seed Automobile Smart Store Project is a smart store jointly built by Dingfeng Group's "Cheli Seed Automobile" and Chengdu "Bamboo Buy Car", located at the intersection of Leifeng Avenue and Puri Avenue in Wangcheng District, Changsha City, Hunan Province, covering an area of 40 acres and a total construction area of 71,500 square meters, which can be described as a strong combination and unprecedented scale.
(Photo: Cherry Seed Bamboo Wisdom International Car City)
The smart store deeply integrates the resources of the local automotive industry and sets up 6 major functional centers, mainly including: shared financial sales center, e-commerce live broadcast center, horizontal business service center, DCC marketing center, brand marketing center and cross-border direct sales center for parallel imported cars. Based on the sharing platform, the comprehensive online and offline promotion model, comprehensive information integration, the introduction of process-oriented, refined, staged sales model, the core progress and timeliness of follow-up visits into every detail of sales, to maximize the customer conversion rate. Through the ability of enterprise matrix resource integration and the hosting operation mode of joint venture companies, we will create a nationwide, large-scale intelligent sharing of automobile new retail offline service scenarios.
After the launch of the Cherry Seed Smart Store project, it has received great attention from the national automobile city. At the opening site, Mr. Zhang Lei and Mr. Bai Guishun, on behalf of Cheli Seed Automobile, signed a strategic cooperation agreement with 6 Checheng Enterprises in Guangdong Dongguan International Automobile City, Hunan Hengyang Pengcheng Famous Car Museum, Xiamen Haixi Famous Car MALL, Zhengzhou Tianma Industrial Group, Wuhan People's Automobile City, and Chongqing Xiexin Automobile Park, and signed a strategic cooperation agreement for the Cheli Seed Bamboo Smart Store Project. According to the strategic planning of Cheli Seed Automobile, in the next three years, the "Cheli Seed Automobile Smart Store" will blossom in many points across the country, and it is planned to open 283 stores to achieve full coverage of key cities and core node areas across the country. Cheli Seed Automobile will copy the "Cherry Seed Bamboo Smart Store" model and promote cost-effective products and high-quality services to the whole country.
(Photo: On-site contracted Checheng enterprises)
Cheli Seed Automobile has always taken "innovation" as the first place in its strategic direction, closely following the tide of digitalization and intelligent development of the automotive industry, and has made efforts to build a new model of smart stores to provide strong support for the construction of the Group's characteristic brands.
In line with the principle of "innovation leadership, co-construction and sharing, and complementary advantages", Cheli Seed Bamboo Wisdom International Auto City seizes new opportunities for the development of the automobile industry, joins hands with industrial ecological matrix enterprises to realize the innovation and replication of the business model of smart stores, build a high-benchmark service brand for the Cherry seed automotive industry, and drive the development of Changsha's local automobile industry. The start-up of Changsha Smart Store is of great significance to promote the all-round, high-standard and high-quality modern professional market to enter a landmark step.
(Photo: Ribbon cutting for opening)