At the recent Changan Fan Festival, Changan Automobile put forward an interesting promise, that is, the price of the new car is not higher than the guide price, and once there is a price increase, it will compensate 10 times the car price! It seems a bit ironic that the Great Wall, BYD, and Toyota are one, but what models of Changan need to be increased in detail?
Some small partners may say that a while ago, Changan Ben E-Star is not a price increase to pick up the car, that price increase is actually to let you increase the price of the new model, rather than the price of the old car, so the price is also not higher than the guidance price of the new car.
So from the current product line of Changan Automobile, which car needs to increase the price? Is it the Changan CS75PLUS that can't sell the Haval H6? Or the newly redesigned Changan CS55PLUS? Or is it Changan's own so-called high-end Changan UNI series? Or does Changan think that its high-end new energy brand Avita will increase its price in the future?
Although the car store does not recognize the price increase, but the price increase is also a manifestation of product strength and hot sales, you say that you can't sell competitors without raising the price, then the price increase must not be to give the customer to the competitor!
Having the strength to give such a promise is called a promise, and not having the strength to give such a promise is a bit of an east-to-earth effect!
Who has ever bought Changan's car at a higher price?