Kong Weirong, vice president of Sihao Passenger Car Digital Marketing Company, has been working in JIANGHUAI Automobile's brand public relations background

Operator Finance Network Intern Wan Huanxi/Wen

At the recent 2021 Guangzhou Auto Show, many car executives appeared at the station site, and operator finance will reveal for you the past history of Kong Weirong, deputy general manager of Sihao Passenger Car Digital Marketing Company.

Relevant information shows that Kong Weirong has been employed in Jacque Automobile for many years, and over the years, he has also been working on JAC passenger cars.

According to sources, in 2014, Kong Weirong worked in the brand department of Jacque Passenger Car, and after that, he appeared in the public vision as the director of the marketing operation department of JAC Passenger Car Marketing Company.

However, in 2017, personnel reform occurred within Jianghuai Passenger Vehicle, and many young cadres gradually took up important positions in the company. Among them, Kong Weirong was also hired to sell management positions.

It is understood that at that time, there were also a number of "old public relations" who walked the road together, such as Zhang Jian, Wang Qiwei, Cui Wei and others.

However, after working for a few years, Kong Weirong took up the position of director of the brand management department of Jianghuai Passenger Car Marketing Company and assistant to the general manager of the digital marketing company.

In 2021, Kong Weirong took over as the deputy general manager of Sihao Passenger Car Digital Marketing Company.

According to Baidu Encyclopedia, Sihao was founded on April 24, 2018, and is a brand new brand released by Volkswagen (Anhui) Co., Ltd. (formerly known as Jacque Volkswagen Co., Ltd.), a joint venture between Anhui Jianghuai Automobile Group Co., Ltd. and Volkswagen Group (China), which is a sub-brand under Volkswagen.

Kong Weirong's succession is actually the nature of the transfer, and it is not difficult to see from his past resume that he has accumulated rich experience in branding, operation, sales and marketing, and is a veritable all-rounder.

From the recent good sales situation of Sihao, it can also be seen that the state of Sihao is also conducive to the development of Kong Weirong's next step, and it is expected that under his leadership, Sihao can achieve more eye-catching results.

(Editor-in-Charge: Wan Huanxi)