December 16 – If you count the eighth anniversary of the founding of the Honor brand, and if you start from "independent", it is almost one year old. Because of this, Honor chose to release the new X series machine Honor X30 on this day, which naturally also shows the importance that Honor attaches to this product.
As the return of honor's eighth anniversary, honor X30 brings us ultra-narrow full screen, 66W super fast charging and 4800mAh large battery... Many of the previous exclusive high-end glory technology "decentralization" makes it quite competitive; but for another part of the user, it is a little disappointed that the X30 lacks the "Kirin core" - when X is not so extreme "cost-effective", can X30 regain the hearts of consumers? And for the old users of glory, what can the X30 rely on this time to impress them? We might as well rethink this issue in terms of both product and brand.
In the post-Kirin era, "saturation attack" is bound to be replaced by "supply and demand balance"
For the previous X series and even glory, the Kirin core is definitely one of its most important core selling points. From the flagship Kirin 9 series to the Kirin 810 and 820 used in honor X9 and X10, the "exclusive" chip can not only better control the cost, but also has self-evident advantages in performance tuning and adaptation. However, after the glory independence, in fact, not only the X series, the entire glory is facing this new problem: at the chip level, honor + kirin has become a thing of the past.
For the glory of the past, the selection logic of the chip is "simple and rude": "Since I have the ability to produce chips, I will provide the strongest chip at the same price." So while the X series of the past may not all be perfect, in terms of performance, the X series never seems to be worrying.
But after Glory's independence, can this strategy still work? The success of the Honor 50 seems to have given Honor a new signal: being able to meet the daily needs and usage habits of target users is enough to make users pay. The spilled performance may indeed attract a smaller subset of other users, but it is still a matter of balancing supply and demand.
Honor X30
From this point of view, the Honor X30 chose to use the Snapdragon 695 has become an "inevitable" choice: the Honor 50, 60 and Magic3 series have successfully proved that the Glory and Qualcomm have a good phase; and in the context of Magic's choice of Snapdragon 8 series, the digital series of the first Snapdragon 7 series, the emergence of snapdragon 695 is very logical.
Fast charge and long battery life - the selling point that is "scolded"
In fact, in the previous X series, fast charging has never been the selling point of the product - if we go back to several generations of products, the Honor X9 has even been scolded for only 10W charging power. However, for the voice of users, Honor is obviously as good as flowing: from the 10W of X9, the 22.5W of X10 to the 66W of X20 and 30 generations of products, the fast charging of Honor X series has completed the transformation from short board to advantage. With a large battery of 4800mAh, the Honor X30 directly became one of the best endurance performance phones in this price segment.
Large battery + fast charge has become one of the selling points of honor X30
Whether the fast charge endurance is the just need of honor X series users, we may not have a way to draw conclusions for them. But glory's attitude of being kind and flowing has invisibly added a lot of points to the product. It is understood that NPS (Net Promoter Value) is a very important indicator of Honor's assessment of a product. When user reputation and consumer evaluation are not just sales-driven product development, Honor can naturally continue to bring consumers products that meet their needs.
Honor 3X40,000+ online users have confirmed that the experience is more important than the parameters
In addition to the two slogans of "fast charging and long endurance" and "straight screen ceiling", the most impressive selling point of the Honor X30 series is actually Zhao Ming's "making friends with high-quality products". As a product of a thousand yuan file, the words material, workmanship, and quality seem to be somewhat distant. But the Honor X30 does give us a product texture that far exceeds that of its peers. The ultra-narrow-sided full-screen used from the Honor 50SE and the family-style ring design inherited from the Honor Magic3 series give the Honor X30 a refined appearance and meticulous workmanship.
Familiar family-style design
Creating high-quality experiences isn't easy, and getting users to perceive the "high quality" of a product is even harder. If the parameter is a fast track to have a basic understanding of the product before you buy, then the quality is the conclusion that you can only get after using the product for a long time.
I think that the results of the user survey of the Honor 3X this time are also a strong needle that makes them decide to use this as a selling point. If a product that has been on sale for eight years can still have 4W+ online users, it is undoubtedly a full affirmation of product strength and quality.
Write at the end
Is the Honor X30 a perfect product? Apparently not. However, Honor does not pursue it to become an "invincible" product at the same price. "Honor more 3 hopes to be stuck, itself there are many old users, there is no need to rob other people's users, activate old users can be."
If we attribute the success of the X series: Honor's mining of user pain points and the satisfaction of user needs allow consumers to choose this series, then the high-quality experience that allows users to even "not change machines for eight years" is the key to converting consumers into loyal users. For "New Glory", the X30 is the "8th Anniversary Of Sincerity", the glory story that continues the X series; for us ordinary consumers, this is a good phone, and this is enough.
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