15 years, for life, is the transition from childhood to adolescence, a leap from ignorance to gradual clarity of purpose. For a company, 15 years of development and growth has clarified the overall direction of the context and begun to achieve new leaps and breakthroughs.
In the southeast coast of China, there is such a Fujian enterprise that has experienced 15 years of development - Xixianghui Group. As an established and well-known enterprise, the growth history of Xixiang group can be traced back to 2007.
In the first decade of the 21st century, China's gross domestic product increased rapidly with an average annual growth rate of about 10 percent, and in 2007 it reached a staggering 14.16 percent. In contrast, the industrial output value including organic chemicals and metal smelting has increased, of which the automobile industry has also ushered in a new small outbreak after 2002 and 2003 in this year - China's annual automobile production is 8.8824 million units, ranking third in the world 's output (the top two are the traditional automobile power of the United States and Japan).
Figure 1 (Gross domestic product of our country in the first decade of the 21st century)
In the same year, China's domestic sales of 2.1 million vehicles, accounting for about 12% of the world's total consumption, still maintaining the position of the world's second largest market. Domestic automobile consumption and car habits have been formed, the consumption potential is huge, and the battle horn between manufacturers has sounded.
Figure 2 (Gross output value of the automobile industry in the first decade of the 21st century)
But at the same time, the traditional 4s store has a high down payment and cannot meet the needs of short-term car use (such as corporate employee shuttles, wedding cars), and the auto market urgently needs to open up another track. Fuzhou-based Xixiang Group entered this track at this time, and through 15 years of exploration, based on the experience of operating short-term leasing, it has gradually expanded into a comprehensive "automobile + service + Internet" enterprise integrating multiple business sectors, including automobile financial leasing, automobile operation leasing, and online car-hailing.
Happy to meet the curtain open 15 years to paint a gorgeous picture
In September 2007, the Xixiang brand was born in Fuzhou, and the traditional short-term leasing business was mainly engaged in the early days. As the earliest enterprise to provide car rental services in Fuzhou, Xi Xiang met at the beginning of its existence, and determined the direction of leveraging the car rental market in the province in a direct way; in 2008, the first phase of more than 20 unified specifications and unified models of happy brand stores came out, directly bringing hope to many car users who were hindered from outside the traditional 4S stores.
In 2009, the number of offline stores increased, and was awarded the title of "Advanced Enterprise" by the Fuzhou Municipal Transportation Bureau, and in the same year, the Xixiang brand was renamed "Fujian Xixiang Automobile Service Co., Ltd." for the first time, and began to plan to dabble in new business segments.
From 2011 to 2012, after nearly five years of experience, The Happy Encounter layout of the whole country was awarded the title of "Key Contact Road Transport Enterprise" by the Ministry of Transport; from 2013 to 2016, the Territory of Happy Encounter has spread to nearly 60 regions in the country, and has reached in-depth cooperation with many well-known domestic car companies.
Since the beginning of 2017, Xixiang has accelerated the process of collectivization, in addition to the fist product - financial leasing, the cooperation with well-known online ride-hailing platforms has given birth to the "Xidi" sub-brand, etc., flowers bloom and branch, from point to surface gradually covered.
Figure 3 (C1 Office Building of Happy Encounter Group landed in 2020)
The car rental ecology is happy to meet and adhere to professional services
From a few people to a thousand people, the happy meeting from youth to youth, still young. For China's car rental market, which only started around 2007, the happy encounter during the early intervention period has a certain degree of sophistication.
By the end of 2021, 60+ direct sales stores, 30 cooperative financial institutions, 20 in-depth cooperative OEMs, 25 provincial-level regional coverage, 1,000+ professional employees in eight functional departments, 86 registered trademarks, more than 70 patents, and soft authorship rights have supported the "commercial building" of the current happy encounter.
Engraved in the hearts of xixiang people, the company's creed, "risk first, performance second, personal interest third", etc., also shows the professionalism of Xixiang Group in customer service.
Figure 4 (Corporate Credo per capita of the Happy Encounter Group)
So far, Xixiang Group has also organized a number of user operation and maintenance personnel to conduct professional skills competitions, and comprehensively examined the comprehensive quality of relevant personnel from the aspects of speed and intonation, as well as professional speech organization. Professional technical training based on stores nationwide and exclusive etiquette training are also continuing. The whole process standardizes the dress, logo, image creation, etc., to present the consistency and inertia of the happy encounter to the customer, especially the main color of the decoration of each division based on the orange tone of the group, and the model of the office document specification of the division based on the group template. As long as there is a place to meet, it is professional.
Compared with the various financial leasing brands in the current market, the Happy Encounter brand goes deep into the second- and third-line sinking market, the special big data analysis system, collects feedback on user needs or user car purchase blind spots at any time, combs and summarizes, and judges the user behavior, so that the salesman can reasonably configure the repayment plan when expanding the work, and the own risk control system is now in the forefront of the peers, so that the Xi xiang IP also has the attribute of "strong technology" and always accepts the inspection from the Z era car users.
In the past 15 years, we have met step by step and matured. 15 years of youth is flourishing, and the follow-up future is immeasurable!